How We Improved Lawyerly’s Website Infrastructure For 109% Traffic Growth & 38% Additional Users
Growth in Traffic
Increase in New Users
Lawyerly is a trusted and independent source of legal news for commercial lawyers. They offer timely, in-depth legal insights to help professionals stay ahead of industry developments. But despite their strong editorial content, their website was sluggish, difficult to update, and underperforming in search.
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Lawyerly’s sophisticated legal news platform was riddled with technical bottlenecks, security threats and a sluggish infrastructure. Not ideal when you have a user base that depends on timely news. With a lack of technical support, they were struggling to manage their website, reach their target audience and grow efficiently.
- A Fragile Digital Infrastructure – Their website lacked the robustness needed to implement timely updates and changes, slowing their ability to adapt and grow.
- Lack of Technical Support & Consultation – Previous agencies failed to fix technical challenges, leaving their team struggling with website issues.
- Security Threats from Outdated Systems – A backlog of outdated plugins and system vulnerabilities left the site exposed to security risks, delaying critical updates.
- Subpar Website Performance – Slow load times and system inefficiencies impacted both new and returning users, making it harder for them to log in or subscribe.
Every update was an uphill battle. Engagement was dropping. Search opportunities were being missed. Lawyerly turned to WP Creative for solutions, and we knew exactly what was needed.
Lawyerly needed more than just website fixes. They needed a platform that could effortlessly grow with them. That would work with their marketing, not against it. Above all, their platform needed to do more than look pretty – their content needed to be delivered on time and consumed by more of their users. We got straight to work:
- Collaborated closely with the Lawyerly team – to align technical improvements with business goals.
- Bi-Weekly Strategic Sessions & Backlog Management – We implemented structured bi-weekly meetings to identify the most pressing issues and tackle them in order of priority:
- Systematically addressed infrastructure weaknesses – to ensure long-term stability and reliability.
- Streamlined backlog management – allowing the team to execute website changes quickly and efficiently.
- Technical Overhaul for Improved Performance & Security – We took Lawyerly’s website performance and security to the next level:
- Refactored the codebase – improving system efficiency and reliability.
- Upgraded outdated plugins and systems – to eliminate security risks.
- Optimised site performance – achieving a site health improvement from 90 to 98.
- Enhancing Organic Visibility Through Technical SEO – Beyond infrastructure fixes, we worked to improve Lawyerly’s discoverability:
- Implemented key technical SEO strategies – to increase organic reach.
Ensured effective content delivery – newsletters, PDFs, and daily updates were now delivered efficiently to their audience.
For Lawyerly, delivering fast, accessible legal news is their top priority—now, their website reflects that mission. With WP Creative’s unique combination of marketing savvy and technical expertise, Lawyerly has transformed into a seamless, high-performance growth platform. No more outdated systems, sluggish performance or missed updates. Just a solid infrastructure that makes it easier for legal professionals to stay informed while creating new growth for Laywerly.