10 Types of Content to Boost your Web Traffic
Get Your Free Website Audit
($3,000 Value)
- Uncover performance issues
- Identify SEO opportunities
- Security gaps, and quick wins
Table of Contents
- How to Choose the Right Type of Content for Your Website
- 10 Types of Content To Drive More Traffic
- Boost Your Website Traffic with WP Creative
- Key Takeaways
Keeping your website fresh with new content feels like a never-ending battle.
You need content that attracts visitors, ranks on Google, and keeps your audience engaged. But what do you create next?
At WP Creative, we have found the right balance of different content types to attract new users while also engaging the existing ones.
In this post, we’ll cover 10 types of content for websites looking to improve visibility, attract more users, and strengthen your search rankings.
How to Choose the Right Type of Content for Your Website
Creating the right content marketing strategy for your website is key to attracting visitors, increasing engagement, and driving conversions. Here’s how to choose a blog strategy that fits your goals and audience.
1. Know Your Audience
The first step in choosing content is understanding who you’re targeting. Identify their interests, pain points, and preferences to create content that connects with them. Use data from analytics, surveys, and social media to fine-tune your approach.
2. Consider Your Niche
Your industry and niche also influence the best content types for your site. A fashion brand may benefit from visual content like lookbooks and videos, while a B2B tech company may see better results with detailed guides and case studies.
3. Choose Formats That Match Your Platform
Different platforms work better with specific content types. Long-form guides and blogs perform well on websites, while short videos and infographics are ideal for social media marketing. Focus on formats that best engage your audience.
4. Assess Your Available Resources
Consider your budget, skills, and team size when selecting content types. High-quality videos require expertise and time, while blog posts might be easier to manage. Choose formats you can maintain consistently.
5. Competitor Analysis
Studying competitors can help you see what content performs well in your industry. Review their blog contents, videos, and social media activity to find trends and opportunities. Use this information to improve or fill gaps in your content strategy.
6. Experiment and Analyse
Content strategies should be adaptable. Test different formats, monitor performance, and refine your approach based on engagement and conversions. Regular analysis helps you focus on what works best for your audience.
10 Types of Content To Drive More Traffic
1. Guides
Guides provide step-by-step solutions to problems your target audience is actively searching for. This long-form content helps increase brand visibility and position you as a helpful resource, leading to higher engagement, trust, and web traffic.
Here’s how guides help drive organic search traffic:
- Guides solve real problems. When your guides address a problem users are searching for, chances are they will visit your site.
- These have SEO benefits. Guides can rank well in search engine results pages when optimised with relevant keywords and structured properly.
- Guides help establish authority. A well-written tutorial positions your business as an industry expert, making visitors more likely to trust your services or products.
Things to consider while preparing a guide:
- Attention-grabbing effective blog headlines
- Clear step-by-step format
- Strong Keyword Research
- Optimise for SEO
- Include links and CTAs
Informative blog posts like how-to guides act as the top-of-the-funnel content for your website to drive new audiences.
2. List Posts
List posts are structured written content that features resources, tips, tools, mistakes to avoid, or rankings in an easy-to-read, numbered format. This type of web content is engaging and widely shared because it simplifies complex topics and delivers value quickly.
Here’s how list posts help drive traffic:
- List posts are highly scannable. Users prefer structured high quality content that allows them to find key takeaways quickly.
- They improve shareability. People love sharing valuable, bite-sized content, making list posts more likely to go viral on social media channels and forums.
Things to consider while preparing a list post:
- Keep the format clear and structured
- Arrange list items in a logical order
- Provide value with each item on the list
- Incorporate visual elements like tables, images and icons
3. Infographics
An infographic is a way to present your data/information through graphics. Graphics drive more traffic than plain text. Any educational content is enhanced by infographics as it helps the audience visualise your ideas. Popular digital platforms like Canva, Google Developer, Vizualize make it really easy for you to prepare interactive graphics so much so that you don’t even need a graphic designer.
Why use infographics:
Slow website wasting your marketing spend?
- Uncover performance issues
- Identify SEO opportunities
- Security gaps, and quick wins
- Improve user retention. Visuals are processed 60,000 times faster than text, making information easier to remember and understand.
- Increases Shareability. Interactive infographics get 3x more shares than other types of content on social media platforms.
- They add an interactive element. Animated infographics, clickable charts, and engaging visuals keep users on your site longer, reducing bounce rates.
The following are some tips while preparing an infographic content:
- Make it visually appealing with bold colours fonts and icons.
- Focus on a single, clear message
- Use relevant data and statistics
- Incorporate memes and cards for engagement
4. Videos & Podcasts
Videos & Podcasts are multimedia content that helps increase your ranking and eventually increase leads. You can add interesting videos or informational podcasts as content on your website. Unlike traditional digital marketing strategies that include text-based content, these offer a visual experience that captures audiences, increases retention, and enhances user experience.
Viewers can grasp concepts faster through videos rather than reading long explanations. Similarly, they can listen to or watch videos and podcasts while driving, working out, or multitasking, making it easier to consume relevant content.
If you’re wondering how you can add videos and podcasts to your website, here’s a brief guide:
- You can add video content to your existing text-based content to make it more interactive.
- Creating dedicated podcast/video pages with full transcriptions results in SEO benefits and accessibility.
- You can host video tutorials and webinars that provide a visual guide on your website that will serve as lead magnets.
- Sharing your content on video/podcast platforms like YouTube, Spotify, Apple Podcasts, and Google Podcasts can help you reach a wider audience.
5. Case Studies and Success Stories
Case studies and success stories showcase real-life examples of how your products, services, or strategies have helped clients achieve their goals. This type of content is one of the most persuasive marketing and SEO tools because it provides tangible proof of success, builds credibility, and attracts new leads and potential customers by demonstrating real-world impact.
It establishes credibility and trust as people believe in real results more than generic marketing channels. As a result, these serve as powerful lead-generation tools.
How do case studies help:
- Case studies include industry-specific long tail keywords, which can then be used to improve organic Google search engine rankings.
- This type of content will walk readers through a journey from problem identification to solution and results.
- Success stories can serve as an important element for email marketing, social media and google ads, and landing pages to convince potential buyers to take action.
You can either add case studies/success stories with a dedicated “Case Studies” section or embed them into blog posts and landing pages. While creating case studies and success stories, here are a few things to consider:
- When you’re preparing a case study, select clients who achieved remarkable improvements using your product or service.
- Structure your success story in a storytelling format. Start with the problem which is then followed by the solution that shows the relevant search results.
- Make sure to add real data and metrics to provide real-life value to the content.
6. User Generated Content
User-generated content (UGC) refers to website content like reviews, testimonials, social media posts, videos, and blog contributions created by your customers or audience. It serves as authentic social proof, builds trust, and increases engagement, making it a highly effective way of generating traffic to your website.
Here’s how to use UGC for your website:
- Boosts credibility and trust
- Increases user engagement and brand awareness
- Encourages community participation
To make the most of UGC:
- Start by creating a dedicated section for customer reviews and testimonials on product pages
- Add a rating and review system for products or services to encourage more customers to leave feedback
- Feature customer photos, videos, and testimonials directly on your homepage, blog posts, or product pages
For brands looking to leverage UGC for storytelling, publishing customer success stories or case studies along with the UGC content can be highly effective. You can even engage your users via contests or giveaways that encourage them to submit their content.
7. Product Reviews
If you want to compare the pros and cons of products/services, then reviews content is useful. Most people refer to this type of content when they want to compare two products before making a purchase decision.
It is important that the content is rich and valuable if you’re looking to establish yourself as a powerful reviewer. You can share your experience with the product and suggest your recommendation to the viewers.
Here’s how they help:
- They attract new users looking for recommendations
- Comparisons help users make informed decisions
- They encourage discussion & engagement
You can incorporate product reviews into your website in one of two ways:
- Dedicated “Reviews” section: With a dedicated section, you can organise reviews based on category. It helps navigation and serves as a one-stop shop for your user needs.
- Add Reviews to existing blog posts or landing pages: Featuring popular or highly-rated reviews on the homepage will help attract new users to your website.
When you’re preparing a review content, make sure to be honest and transparent. Include components like features, pricing, pros & cons, user experience, and final verdict to help readers interested in making a purchase.
8. Industry News & Trend Reports
Keeping your audience updated with the latest industry news and trend reports is an excellent way to generate more website traffic.
In rapidly evolving industries such as technology, finance, healthcare, digital marketing, and e-commerce, businesses and professionals actively seek up-to-date information, statistics, and trend analysis to stay ahead of the competition.
Example:
- Users searching for “latest trends in AI,” “digital marketing predictions for 2024,” or “cryptocurrency market updates” are likely to find your content, leading to increased engagement and potential conversions.
To incorporate industry news and trend reports into your website effectively, consider these strategies:
- Create a dedicated “Industry Insights” or “Latest Trends” section where users can easily find updates related to their field
- Publish expert opinions on major industry events on how these changes impact businesses and consumers
- Leverage data and statistics to support your analysis
- Offer downloadable reports, white papers, or e-books that summarise key findings
9. Newsletters
By delivering valuable resources directly to subscribers’ inboxes, newsletters encourage repeat visits to your website. Unlike social media, where algorithms control reach, email newsletters give businesses a direct communication channel with their audience.
These are an essential part of your content marketing efforts as they help grab audience’s attention and encourage people to visit the website.
Newsletters help drive organic traffic by:
- keeping your audience engaged and informed
- improves SEO by increasing recurring visits, which signals to search engines that your site provides valuable content
- email traffic tends to result in better leads as compared to social media or paid advertising
To make newsletters even more effective for your website, consider these strategies:
- Send different newsletters based on user interests (e.g., beginners vs. advanced users)
- Use catchy subject lines and engaging formats. A great example would be: A strong subject line like “The 3 Secrets to Skyrocketing Your Website Traffic” improves open rates.
- Include clear call-to-actions (CTAs) like “Read the Full Story,” “Watch the Video,” or “Download the Guide”, directing readers to specific web pages.
10. Interactive Content
Content is created to generate leads to our site. And, the interactive content is a good approach for this. Now, the question arises, what type of content is interactive?
Content like polls, giveaways, quizzes and contests are a few examples of interactive content. Users are more likely to participate in quizzes, polls, and assessments than passively consume information.
Another way to incorporate interactive content is through calculators and tools. A mortgage calculator, ROI calculator, or budgeting tools are becoming increasingly popular and keep users engaged and provide instant value, increasing the chances of them returning to your website.
You can then share this type of content on your social media and drive customers to your website. While creating interactive content, here are a few things to consider:
- Make it visually appealing and easy to use
- Encourage social sharing
- Embed these elements while writing blog posts and landing pages
Boost Your Website Traffic with WP Creative
As the leading web development agency in Australia, WP Creative helps businesses grow online with WordPress solutions including web design and development along with expert SEO optimisation.
Our SEO strategies enhance search rankings, while our custom web design and development create fast, user-friendly, and high-performing websites. Whether you need a new WordPress site, a refresh, or advanced features, we provide solutions that increase traffic and engagement.
Strengthen your online presence with WP Creative today!
Key Takeaways
Driving traffic to your website begins with selecting the right content. Whether it’s guides, list posts, videos, case studies, or interactive tools, each type plays a role in keeping site visitors engaged and improving search rankings.
The focus should be on understanding your audience, creating valuable content, and optimising for SEO while regularly testing and adjusting your strategy.
Get Your Free Website Audit
($3,000 Value)
- Uncover performance issues
- Identify SEO opportunities
- Security gaps, and quick wins
