Google Analytics Audit For Smarter Marketing
Your marketing is only as good as your data. Our expert Google Analytics audit ensures your tracking is accurate, your reports are reliable, and campaigns drive real results.
- Identify & fix tracking errors
- Get accurate data for better marketing decisions
- Expert recommendations for your business
Book A Free Consultation
100+ 5 Star Reviews
Data Experts
Australian-Based Specialists
Trusted by Leading Brands
Our Client Success Stories
Our Google Analytics Audit service provide data you can trust so that you get results you can measure.
Why Marketers Trust Us for Google Analytics Audit
Your marketing performance depends on accurate data. With WP Creative, you get a team of data experts ensuring every click, conversion, and customer journey is tracked correctly.
Accurate Data
We fix tracking errors and configure your analytics to ensure that the data you receive is clean, accurate, and reliable, empowering you to make smarter marketing decisions.
GA4 Specialists
We help you maximise the power of Google Analytics 4. We configure events, conversions, and detailed reports, all designed to provide you with actionable recommendations.
Customised Service
Get tailored recommendations based on your unique business goals, marketing campaigns, and customer journey to help you optimise your strategy.
Free WordPress Audit
As part of our service, we conduct a thorough review of your WordPress setup to identify technical issues, performance bottlenecks, and missed optimisation opportunities.
SEO & CRO Recommendations
We go beyond simple audits. Our experts uncover hidden opportunities to improve your website’s traffic, engagement, and conversions for measurable success.
Marketing-Focused Approach
We’re not just technical experts—we think like marketers. Our deep understanding of digital marketing ensures your analytics setup aligns with your marketing strategy.
In-House Analytics Experts
No outsourcing. Our in-house team works closely with you to provide in-depth reports and recommendations that guide your analytics setup and strategy forward.
Proactive Support
Our services extend beyond audits. We actively help you implement best practices so that your analytics setup remains effective and future-proof for ongoing success.
“They were really good in terms of their ability to deliver. Their working style, their collaboration style, and also they're very cost effective.”
Pete Williams
Founder, Deloitte Digital
“We've worked with a lot of agencies over the years, and I can confidently say that WP Creative are hands down the best development agency we've worked for.”
Scott Roberts
Creative Director, Studio Helm
“With their help, our two large, content-heavy news websites now rank as A's on GT metrics with greatly increased speeds.”
Mark Brown
Founder, Engage Media
“They're specialists of WordPress and WooCommerce, which are both crucial aspects of our operation. They're a great outfit.”
Simon Kennedy
Managing Editor, Quadrant
“They helped us redesign our website and have introduced a number of features as part of that website, which have really made us reach the goals.”
Joydeep Hor
Founder & Managing Principal, People + Culture Strategies
“My favourite thing about their service is their communication and attention to detail; it was strong and swift.”
Chad Fellows
Founder, Kitchen Ventilation & Stainless Steel Manufacturing
What’s Included in Your Google Analytics Audit
Tracking Accuracy Check
No more second-guessing your numbers. Every visit, click, and conversion is tracked with pinpoint accuracy, giving you data you can actually trust.
Tracking Review
Key user actions like form submissions, purchases, and downloads must be tracked correctly. We review and refine your event tracking to ensure reliable performance.
Google Tag Manager (GTM) Audit
A messy tag setup is like a cluttered desk and things get lost. Our audit will clean it up, streamline your triggers, and make sure every tag fires exactly when it should.
Cross-Device Tracking
Customers jump between devices, and we make sure your data follows them. Our setup connects the dots, so you see the full customer journey, no matter where they click.
E-commerce Tracking Validation
Revenue reports should be rock solid for an eCommerce site. We optimise your e-commerce tracking to ensure every sale, cart action, and customer behavior is accurately recorded for deeper insights.
Integration With Marketing Tools
We connect the dots between your GA4 and other platforms like Google Ads, Facebook and CRMs, ensuring seamless data flow between all your key platforms.
Kick-Off Meeting
First, we dive into your business objectives. Whether you're tracking conversions, e-commerce sales, or user behavior, we align GA4 with your marketing goals.
System Setup
Before we begin the audit, we ensure smooth access to your analytics and relevant platforms. This includes setting up user permissions, verifying Google Analytics account and Google Tag Manager integration, and connecting key marketing tools.
Deep-Dive Audit
We comb through GA4, Google Tag Manager, and connected platforms to spot tracking gaps, inconsistencies, and data discrepancies.
Priority Data Fixes
We correct misconfigurations, set up event tracking properly, and ensure every key action is recorded with precision for accurate reporting.
Custom Reports
Once everything is in place, we deliver a detailed report packed with insights, recommendations, and next steps to help you make data-driven marketing decisions.
Ongoing Support & Consultation
Data needs to evolve with your business. That’s why we're here to answer questions, provide training, and ensure your data remains accurate as your business grows.
Detailed Google Analytics Audit
We’ll review your current setup, identify tracking gaps, and assess data accuracy to ensure you’re making decisions based on true results.
Website Marketing Roadmap
Beyond fixing errors, we provide strategic recommendations on how to use your data to improve SEO, paid ads, and overall marketing performance.
Transparent Action Plan
No hidden fees, no vague advice—just a clear, step-by-step plan to optimise your analytics and drive better results.
“Of all the agencies we've worked with, WP Creative is the best, hands down.”
Scott Roberts
Creative Director, Studio Helm
Google Analytics Audit FAQs
If you've got questions or need more help, please send us a message.
Any business that relies on website traffic, conversions, and digital marketing can benefit from a Google Analytics audit. If your reports seem inaccurate, tracking feels incomplete, or you’re unsure if GA4 is set up correctly, an audit will ensure your Google Analytics data is clean, reliable, and actionable.
Accurate analytics help you track organic traffic, user behavior, and conversion paths with confidence. A comprehensive Google Analytics audit ensures search performance data is precise, allowing you to refine your content strategy, optimise pages for engagement, and make data-driven decisions to improve rankings.
Our audit uncovers missing crucial data or duplicate tracking codes, broken goal and event setups, misconfigured attribution models, and cross-device tracking errors. We also review integrations with platforms like Google Ads, Facebook, and CRM systems to ensure seamless data flow.
Yes, we can also fix the identified issues. While we give a brief overview of the issue with the proposed solution in our comprehensive audit report, some of the issues require the attention of a specialist. If you do not have the resources or the skill to fix these issues, we can fix them for you. You have the flexibility to implement changes yourself or utilise our SEO services.
No, our audit process is non-intrusive. We carefully analyse your setup without affecting its current functionality.
Yes, our audit is fully customisable. We can prioritise specific aspects based on your business goals and areas of concern.
Most audits are completed within 7-14 days, depending on the complexity of your analytics setup. If urgent fixes are needed, we prioritise critical issues to get your tracking setup back on track as quickly as possible.
Please send us a message and we can schedule a call to discuss your requirements. We can then plan out a proposal based on your needs.
© 2025 WP Creative, Naphix Pty Ltd. ABN: 65 610 345 198