Top 10 Tactics To Boost The SEO Ranking Of Your WordPress Website in 2023
Creating a WordPress website is easy, getting targeted organic traffic isn’t. SEO is no longer limited to link building and keyword stuffing. Gone are the days when it was possible to boost your website’s SEO just by following these two tricks. Today, ranking organically is way more complicated than that.
However, it won’t make you want to pull out your hair if you follow a few simple tactics. These tactics are used by numerous SEO experts in Sydney. Hence, results are guaranteed!
The top 10 tactics that you should use to boost the SEO ranking of your WordPress website in 2019 are:
Install the right SEO plugin
WordPress offers numerous SEO plugins. These plugins are capable of taking care of your site’s SEO needs. You can install any of the available SEO plugins and they will ensure that your site is optimised for SEO ranking by encouraging you to include Meta title, Meta description, Meta tags, keywords and other necessary details.
We recommend the Yoast SEO plugin. It helps with keyword optimization and tells Google the exact purpose of your page. This plugin also provides an in-depth analysis of your content and gives a readability check for your convenience. We at WP Creative configure Yoast and make all websites SEO friendly. We go through 30-40 checklists to make sure your websites are fully SEO friendly.
Improve the loading speed of your website
The importance of your website’s loading speed cannot be stressed enough. If your site’s speed is too slow, it would surely prove to be detrimental to your ranking. It will even impact the engagement rate of your site. Resultantly, your site’s ranking will suffer.
Research has shown that the bounce rate of your website is likely to increase if it takes more than 3 seconds for a page to load. What’s even worse is that 80% of the visitors who leave a site because of the slow speed are never likely to return.
That is why it is essential to optimise your website’s loading speed.
If you are not sure about your website’s loading speed, then you can use online services such as Pingdom to figure it out. However, even if you find out that your site’s loading speed is quite lethargic, fixing it will be actually quite challenging for you.
That is exactly where the role of our experts comes in. Feel free to reach out to us and we will ensure that your site’s loading speed is at par with that of the top-ranked sites.
Keep your content updated
When did you last update your website?
If it has been too long since you last did so, you are on the wrong track. Your website is very less likely to have an impressive SEO ranking. The inflow of traffic must be miserable.
In order to attract more visitors to your site, it is important that you should regularly update your website’s content. This will not only help you increase traffic inflow but will also simultaneously increase the dwell rate – the time that each visitor spends on your website.
But, being a business owner, do you really have the time to update content regularly?
Of course not!
We, at WP Creative, understand the hectic schedule of our clients. That is why we can help you connect with the right content writers which produce fresh and engaging content regularly.
If you want your site’s content to be regularly updated by our proficient content writing team, leave a comment below and we will get back to you!
Optimise the images
Pictures are an essential element of each and every website.
They add value to your content and enhance the visual aesthetic of your site.
However, if you want images on your website to improve SEO ranking, then you need to ensure that they are optimised.
In order to optimize the images, you should resize or compress them. You can even add keywords to the captions, title and alt tag of your images in order to give your SEO a boost.
Incorporate headings and Keywords in your content
Headings increase the readability of your text by breaking it up. If your content is continuous without any breaks, visitors will find it hard to concentrate. Consequently, they will leave your website without reading the content.
In order to enhance the user experience, you should incorporate headings in your text. Headings will increase the readability of your text. Visitors will find it easier to skimp through it. Eventually, your SEO ranking will boost.
It is quite easy to change the header tags on a WordPress site. Hence, there is no excuse for not using them!
Make use of outbound links
The web is saturated with content. You can find thousands of articles on a single topic. Then what exactly makes some articles better than the others?
Yes, you read it right. If your articles appear to be more credible than others, their reach will be higher and it will generate more leads.
But, the question here arises, how can an article be made credible? The answer is, by using outbound links!
You can make your claims as large and grandeur as you want. However, they are good for nothing until or unless you can back them up using authoritative links.
If you want these authoritative links to boost your SEO, make sure that you use only those links that are recent. Old links do not hold the same authority. Also, using internal links is a good idea too.
Only text is not enough
Yes, the text is an important element of your website’s content. But, that does not mean that merely text is enough. Your website should have more to it than words only.
To break the monotony of the text, people usually add up images. These images do indeed play a pivotal role in boosting the SEO of your site. However, do not limit yourself to images only. Try experimenting with other forms of multimedia too. You can play around by adding videos, audio clips, and slideshows. All forms of multimedia are important in their own way. However, research shows that visitors wish to see videos on sites more than any other form of multimedia.
Format your web pages properly
If there is one thing you should never hurry with, it is the formatting of your website. Sit down, relax, and spend considerable time deciding the layout of your web pages. Or work with an expert to help you out. Careful planning of the website will take you a long way ahead.
Your website should appear to be neat, clean, organized, and uncluttered. Keep the font style the same throughout. You can play with font colour and font size though. Bullet points should be used generously as they make it easier for the visitors to navigate through the site.
Follow these guidelines and you will surely notice a considerable improvement in your website’s SEO ranking!
Write appealing titles and description
First and foremost, try to keep your headline short. It should not be lengthier than 65 words. If it is lengthier than that, it will get cut-off. Hence, keep it short and crisp!
Apart from that, load the first few words of your title with keywords. Most people only read the first two words of a title. Keep your title predictable. It should also be clear enough for people to gauge what’s in the link. Lastly, try to make your title emotional. People are more likely to visit links that arouse emotions.
We do understand that these things are easier said than done. That is why we have a team of content writers which comprises experts who are masters of words. If you wish to get appealing titles and descriptions written, CONTACT US NOW!
Review, upgrade and optimise your WordPress theme
This tactic is primarily for those who have opted for a free theme. However, at times even paid themes can be bad for your website’s performance. This is because some themes have quite complicated codes that slow down the website. If your technical knowledge is good enough, you will be able to spot such themes just by looking at the code. The code of a theme is a clear indicator of whether it is performance-oriented or not. If your chosen theme has only a few glitches, then you can hire a developer to fix it!
Please contact our friendly WordPress Expert to analyse your WordPress theme and plugins to make sure they are clean and have no errors. We can also help you to optimise the website for performance so Google loves your website.
The web world is constantly evolving. With every coming year, new tips and tricks start surfacing. WordPress is no exception. Every year, new tactics are introduced to optimise the performance of WordPress sites. If you aim to reap maximum benefits out of your site, then it is essential that you follow, if not all, then at least some of the latest tactics.
Then what are you waiting for?
Test the above-mentioned SEO boosting tactics and witness your site reach new heights!
However, if you think implementing these tactics is beyond your capability, do not worry. Our team of experts are ready to assist you in every way possible. CONTACT US today and let our SEO experts show their magic on your site.
You won’t be disappointed. That’s a promise!
Updated on: 27 September 2019 |