Does Your Website Reflect Your Brand’s Personality?
Whether you create a website for yourself, a business entity, a service website, or an ecommerce store, all of these websites have a personality from day one. This personality is ingrained through the writing on the website, the style in which it is made, and the design it displays.
The reality is, the type of visitors these websites will get will depend on the personality of these websites. Sounds confusing?
A well-designed website tells a story. This story becomes the selling point. Think of a mascot that stands outside a restaurant. It is the mascot of that brand. They use it almost everywhere in their branding. Similarly, think of mascots and cheerleaders in a rugby game.
These mascots define the values and character of a brand. A mascot of a lion shows fearlessness, audacity, boldness, firmness, and rigidity.
Similarly, a mascot of a bear shows consistency, continuity, dedication, resilience, and determination. Businesses are just like armies. Each business’s focus is to grow and scale. To achieve this, it has to form a strategy that targets all fronts and the website is its front-line soldier.
So, in this article, we are going to discuss if your website displays the same brand personality that your vision does. And to determine it, we are going to ask a few questions.
Does Your Website Design Align with Your Messaging?
What message are you trying to tell through your website? What storytelling elements have you added to your website that resonate with your viewers?
People everywhere want to know a story. A story that can help them understand how a brand can help solve their problems.
We use Google because it answers our queries. This answering of queries is not something Google does. It is what we have in mind. Google simply shows us search results that are relevant to what we have searched for. We on the other hand think that Google answers our queries.
This is the branding that Google shows to everyone and this is the brand messaging.
If you see the Google homepage, they have nothing but a screen with a search bar. They make it simple for people to search. Even if someone doesn’t know what Google does, when they search on the search bar, they are going to know about it.
This is called the human-centric design.
Does Your Website Content Resonate Your Vision?
Every business has a vision. If your website content doesn’t resonate with the vision that you have carved for your business, then your website will have a split personality.
This is the page of a WordPress hosting solution provider. Now, if the main headline was different. Something unrelated to the main intention of the website, would you have still understood what the website was about? No.
This is the purpose of the content. It helps people understand the service or the product a website offers.
Do You Implement Latest Development Practices?
By development practices, I don’t mean that you need to make the website using Node JS instead of WordPress. What I mean is, your website should be light-weight, performance-focused, and feature-rich. It should use a human-centric design to improve the overall website performance.
When creating the website, do a pilot study to make sure that the content you post matches your user-intent. If the buyers are actually coming to your website to buy products. If not, then you need to revise your design.
Your beta testing will be of great help in this regard because you will be able to create a website that is easy to navigate.
As you can see, the Mailchimp website has a rowdy look yet it still follows all the latest design practices. Your website should implement the same practices.
Is Your Website Design Consistent and Reliable?
Similarly, make sure that your website design is consistent throughout. If the homepage is made in a certain way, the design across all pages will have the same theme. If the buttons are in orange color and the folds have a blue color, then only play around these colors because they match the website theme. Bringing something unconnected can make people think that the website is not professionally made. When people start having second thoughts about the website, they will have second thoughts about the services it offers.
Gone are the days when websites were made on Web 2.0s. At that time, even if the sites were not consistent, people would not have minded it. But now things have changed and people are more interested in the overall design of a website before they pay for it.
This is the home page of Walmart’s website. Now, if we go to the product page of Walmart’s ecommerce store, we will see that both the pages have a consistent design look.
As you can see, the product page has the same design. This is called design consistency and it tells the users that they are still on the same website. It builds trust, improves the brand image, and leads to more orders.
Is Your Website Mobile-Ready?
Finally, your brand personality is shown by the type of medium you use. If your website is being viewed on mobile devices and it isn’t mobile-friendly, people are not going to visit it.
So, you need to make it reflect your brand image. First, make sure that your website is not mobile-friendly. Then add relevant plugins to it or change the website theme, to make the website mobile-friendly.
To test if your website is mobile-friendly, go to Inspect Element and use Toggle Device Toolbar.
This button will show you if your website is mobile-friendly or not.
If your website is not following the latest design practices, doesn’t have a brand identity, then perhaps you need to implement all the branding practices we have highlighted above.
Or, you can also get in touch with our design team and find out what can make your website more appealing and attractive to your customers. We offer FREE CONSULTATION. So, book a session today!
Updated on: 18 September 2020 |