Top 110 SEO Statistics You Need For 2025


SEO Statistics for 2025

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Table of Contents

Curious about the SEO Statistics in 2024 before planning your strategy for 2025?

As we start 2025 with the learnings of 2024, the landscape of Search Engine Optimisation (SEO) continues to evolve at a rapid pace, driven by changing algorithms, user behaviours, and web advancements. From the importance of mobile optimisation and voice search to the ever-growing significance of content quality and user experience, SEO statistics from 2024 offer invaluable insights.

These statistics not only shed light on current trends but also guide strategic decisions in the digital marketing realm. In this context, we delve into some of the most compelling statistics and facts about SEO for 2025, providing a foundation for understanding how to navigate the complexities of SEO effectively in today’s digital ecosystem.

Google search engine statistics

  1. As of December 2024, Google holds approximately 91.47% of the global search engine market share followed by Bing (3.43%), Yandex (1.78%) and Yahoo (1.1%). (Statista)
search engine market share graph
  1. 68% of all trackable website traffic is sourced from organic and paid search, with organic search alone accounting for 53%. (BrightEdge) 
  2. 96.55% of all web pages get no organic search traffic from Google. (AHREFS) 
  3. Google uses over 200 ranking factors to determine search results. (AHREFS)
  4. 70-80% of users ignore the paid ads and focus on the organic results. (Gitnux)
  5. The #1 result in Google’s organic search results has an average click-through rate (CTR) of 27.6%. (Backlinko)
  6. 53% of web traffic comes from organic search. (BrightEdge)
  7. The average SEO close rate across industries is around 20%. (HubSpot)
  8. Only 5.7% of newly published pages will rank in the top 10 search results within a year of publication. (Ahrefs)
  9. The average page in the top 10 search results is 2+ years old. (Ahrefs)
Acumen SEO stats
  1. Pages with numerous backlinks tend to rank higher on Google. Specifically, the top result in Google has an average of 3.8 times more backlinks than positions 2 to 10. (Backlinko)
  2. The average cost of acquiring a paid backlink is $83. (Ahrefs)
  3. Over 66% of web pages have zero backlinks pointing to them, indicating an opportunity to boost SEO via link building. (Ahrefs)
  4. 73.6% of domains have reciprocal links, meaning that some of the sites they link to also link to them. (Ahrefs)
  5. 66.5% of links to sites in the last nine years are dead. (Ahrefs)
  6. On average, long-form content gets 77.2% more backlinks than shorter articles (Backlinko).
  7. Businesses that maintain a blog receive 97% more backlinks to their website (HubSpot).

Related: Top Link Building Methods For Your WordPress Website

Ranking SEO Statistics

  1. A significant 75% of users never scroll past the first page of search results, underscoring the importance of achieving high rankings. (AIOSEO)
  2. The #1 organic search result is 10 times more likely to receive a click compared to a page in the #10 spot. (Backlinko)
  3. Only 22% of pages that rank in the top 10 are created within the same year. (Ahrefs) 
  4. Newly published pages from high DR websites (DR >= 80) have a better chance of ranking on the first page quickly compared to low DR sites (DR < 30). (Ahrefs) 
  5. Improving your search engine ranking by just one position can increase your CTR by an average of 2.8%. However, the impact of moving up one position depends on where you are starting from and where you are moving to. (Backlinko)
  6. Moving from position 10 to position 9 can increase the CTR by 143% while moving from position 2 to position 1 can increase the CTR by 33%. (Backlinko) 
  7. Approximately 21% of searchers click on multiple search results (Moz).

Technical SEO Statistics

  1. While Google has indicated that HTTPS is a ranking signal, its impact is relatively modest compared to other factors. However, adopting HTTPS is crucial for security and user trust. (Google Support)
  2. Websites featuring active blogs have 434% more indexed pages and 97% more inbound links than those without, significantly enhancing SEO performance. (HubSpot)
  3. 94% of traffic across Google is encrypted. (Google).
  4. A website’s domain authority (DA) is a key factor in SEO. Websites with a DA of 50 or higher tend to rank better in search results pages (Moz). 
  5. Nearly 70% of consumers admit that page speed impacts their willingness to buy from an online retailer. (Instant Commerce)
HTTPS encryption in chrome

Read More: Technical SEO Guide [2025]

Local SEO Statistics

  1. Websites that use Google My Business can see up to a 70% increase in in-store visits. (Google)
  2. 88% of local searches result in a call or visit that business location within 24 hours. (Hubspot)
  3. 72% of consumers who perform local search queries will visit a store within 5 miles of their current location (HubSpot)
  4. A study by Google found that 18% of local smartphone searches led to a purchase within a day compared to 7% of non-local searches. (Google Think Storage)
  5. 78% of local mobile search lead to an offline purchase. (Hubspot)
  6. According to a study, 50% of consumers who searched with a local intent on their smartphone visited a physical store within 24 hours. Additionally, 34% of those who performed the same search on a computer or tablet also visited a store within a day. (ThinkWithGoogle)

Looking to connect with your local audience? Our Melbourne local SEO services can help your website get potential customers looking for your services in your locality. Let’s have a chat about boosting your local leads!

Voice Search and Structured Data Statistics

  1. 20% of searches in Google App are done by voice searches. (ThinkWithGoogle)
  2. Websites that use structured data can see up to a 30% increase in click-through rates (CTRs) in search engine results pages (SERPs). (Search Engine Land)
  3. Pages with structured data rank on average four positions higher in search engine results pages (SERPs). (Search Engine Watch)
  4. 14% of people use voice search assistance search while driving. (Oberlo)
  5. 58% of consumers have used voice search to find local businesses. 27% visit a local business website after making a voice search. (Score.org)
  6. Over a quarter (27%) of the global online population is using the voice search feature on their mobile devices. (GlobalWebIndex).
  7. 91% of consumers are more likely to use a business with positive online reviews. (BrightLocal)
  8. 12.29% of search queries have featured snippets in their voice search results. (Ahrefs)
voice search statistics

Video SEO Statistics

  1. Pages with video are 50 times more likely to appear on the first page of Google search results. (Forrester)
  2. Video content is projected to account for 82.5% of all internet traffic in 2023, underscoring its significance in online consumption. (Storybox)
  3. Web pages incorporating video content can experience a 157% increase in organic traffic from search engine results pages (SERPs). (Storybox)
  4. An impressive 91% of businesses utilise video as part of their marketing strategy in 2024, reflecting the medium’s effectiveness in engaging audiences. (AIOSEO)

Youtube SEO Statistics

  1. As one of the largest search engines worldwide, YouTube boasts over 2 billion users, making it a critical platform for video SEO efforts. (GlobalMediaInsights)
  2. Videos ranking on the first page of YouTube average 14 minutes and 50 seconds in length, suggesting that longer, in-depth content resonates well with viewers. (Storybox)
  3. Users watch over 1 billion hours of YouTube content daily, indicating high user engagement. (Affmaven)
  4. About 34.6% of external views on YouTube originate from Google searches, highlighting the integration between Google and YouTube in content discovery. (Storybox)

Marketing SEO Statistics

  1. 70% of marketers say SEO is more effective than PPC (Databox)
  2. 57% of B2B marketers stated that SEO generates more leads than any other marketing initiative (WorldMetrics)
  3. 45% of B2B marketers consider website and SEO as the most powerful marketing channels for lead generation. (HubSpot)
  4. 49% of B2B companies use SEO as part of their marketing strategy. (Semrush)
  5. 60% of marketers say inbound (SEO, blog content, etc.) is their highest quality source of leads ( Ahrefs)
  6. 85% of online marketers describe content creation as their most effective SEO tactic (Exploring Topics)
  7. As the number of elements (text, titles, images) on a page goes from 400 to 6,000, the probability of conversion drops 95%.
  8. Websites that load in 1 second have 3x higher conversion rates compared to those that load in 5 seconds.

Mobile SEO Statistics

  1. Mobile devices continue to account for over 58.99% of global website traffic as of late 2024. (Statista)
  2. As page load time goes from one second to 10 seconds, the probability of a mobile site visitor bouncing increases by 123%. (ThinkWithGoogle)
  3.  A one-second website speed improvement can increase conversions for mobile users by up to 27%. (Google)
  4. Mobile users are slightly more patient and would wait between 6-10 seconds before abandoning the site. (Openweb)
  5. Mobile searches for “can you use” terms have grown by 90% in the last two years. (ThinkWithGoogle)
  6. Over 50% of smartphone users have discovered a new company or product when conducting a search on their smartphone (Digitallogic)
  7. Searches for “best” have increased by 80% over the past two years among mobile users. (Think With Google)
  8. Improving mobile page speed from 15 to 3 seconds can increase mobile conversion rates by up to 27%. (ThinkWithGoogle)
  9. 82% of smartphone users consult their phones while in a store deciding what to buy (ROBO Economy)
  10. 75% of mobile searches result in a store visit within 24 hours.
  11. 71% of in-store shoppers who use smartphones for research say their device has become more important to their in-store experience (Invesp)
  12. 60% of smartphone users have contacted a business directly using the search results, such as the “click to call” option (Think With Google)
  13. 53% of mobile site visits are abandoned if pages take at most 3 seconds to load. (Google)
  14. The average time it takes to fully load a mobile landing page has dropped by seven seconds.
mobile seo statistics

On-Page/Content SEO Statistics

  1. Websites that publish blog content have 434% more indexed pages than those that don’t (HubSpot)
  2. Updating and republishing old blog posts with new content and images can increase organic traffic by as much as 106% (HubSpot)
  3. The average word count of top-ranking content in Google is 1,447 words (Backlinko)
  4. Pages with meta descriptions have a 5.8% higher click-through rate than those without. (Kinsta)
  5. Content with at least one image gets 94% more views than content without images (Jeff Bullas)
  6. 89% of marketers worldwide rated SEO as successful at achieving improved search ranking, increased site traffic, and lead generation. (Digital Marketing Institute)
  7. 75% of SEO is off-page and 25% is on-page (HubSpot)
  8. 7.4% of top-ranking pages don’t have a title tag, which is a missed opportunity for optimising search visibility. (Backlinko)
  9. Google is now 33% more likely to rewrite title tags. (Ahrefs)
  10. Pages with URLs containing relevant keywords have a 45% higher CTR, indicating the importance of URL optimisation. (SEJ)
  11. Title tags between 15-40 characters have an 8.6% higher CTR than lengthier ones. (Backlinko)
  12. Only 74.98% of top-ranking pages have a meta description – which is a missed opportunity given they factor into search rankings. (Ahrefs)

Also Read: A Comprehensive Guide to On-Page SEO

Keyword Statistics

  1. Long-tail keywords make up 70% of all Google searches (HubSpot)
  2. Pages with the keyword in the URL rank on average 45% higher in search engine results pages (SERPs). (Backlinko)
  3. The average keyword consists of approximately 3 to 4 words, indicating a preference for more specific google search queries. (HubSpot)
  4. An increasing number of zero-click searches, as users find answers directly on Google’s search results page. In 2024, 25% of desktop searches and 17% of mobile searches ended without a click.
  5. Keywords between 10-15 words in length get 1.76x more clicks than single-word terms. (Backlinko)
  6. 15% of all Google searches have never been searched before. (Google)
  7. 50% of searches are four words or longer. (HubSpot)
  8. Keywords that are longer, between 10-15 words in length, tend to have a higher click-through rate (CTR), with 1.76 times more clicks than single-word terms. (Backlinko)
  9. The average cost-per-click in Google Ads across all industries has risen to $4.66 in 2024, reflecting increased competition in the advertising space.

Wondering where to start with keyword research? Here is our guide on Keyword Research for your website.

E-commerce SEO Statistics

  1. Organic search remains a dominant channel for retail e-commerce, driving approximately 53% of all website traffic. (Ahrefs)
  2. Mobile commerce accounts for 68% of all e-commerce traffic, emphasising the need for mobile-optimised websites. (Rank Tracker)
  3. A one-second delay in page load time can reduce conversions by 7%, underscoring the critical role of technical SEO in enhancing user experience. (Rank Tracker)
  4. E-commerce sites that regularly publish blogs and feature user-generated content experience 55% more traffic and see revenue per visitor increase by 62%. (Rank Tracker)
  5. For e-commerce businesses with physical locations, 28% of “near me” searches result in a purchase, highlighting the importance of local search optimisation. (Rank Tracker)

AI SEO Statistics

  1. Approximately 67% of businesses are utilising AI for content marketing and SEO, with 78% expressing satisfaction with the outcomes. (SEMRush)
  2. A substantial 84% of content marketers and SEOs report that AI and automation have influenced their SEO strategies. (Taylor Scher SEO)
  3. AI-driven SEO strategies have enabled 17% of users to save over 10 hours per week on repetitive SEO tasks, allowing more focus on strategic activities. (Influencer Marketing Hub)
  4. Businesses leveraging AI in their SEO strategies have experienced a 525% increase in revenue from AI-powered search engines like ChatGPT and Co-pilot in 2024. (Influencer Marketing Hub)
  5. Over 57% of businesses report increased competition in SEO due to the adoption of AI technologies, highlighting the need for strategic implementation. (Influencer Marketing Hub)
ai seo statistics

SEO Industry Statistics

  1. The global SEO market, valued at $82.3 billion in 2023, is projected to reach $143.9 billion by 2030, growing at a compound annual growth rate (CAGR) of 8.3%. (Backlinko)
  2. Individuals in Head of SEO positions, with an average of 10.6 years of experience, earn a median salary of $92,988. (KhanIT)
  3. Investing in SEO correlates with an average revenue increase of 2.8%, highlighting its effectiveness in driving business growth. (Writtent)
  4. SEO delivers a high ROI for e-commerce businesses, averaging between 200% to 275%, translating to up to $2.75 profit per dollar invested. (Writtent)
  5. Approximately 48% of businesses invest between $500 to $7,500 per month on SEO services, reflecting its importance in digital marketing strategies. (WebFX)
  6. The demand for marketing professionals, including those specialising in SEO, is projected to grow by 10% by 2026, outpacing the average for all occupations. (WordStream)

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Key Takeaways

Let’s have a look at what we discussed in this blog at a glance.

  • Recent studies show that a huge chunk of all online journeys begins with a search on engines like Google which clarifies the significance of SEO in today’s digital world.
  • Furthermore, websites that appear on the first page of Google search results earn significantly more overall traffic, with the remaining pages receiving less than 10%. This means that if your website does not appear on the first page of organic search results, you are certainly missing out on a substantial number of prospective clients.
  • Another important SEO Statistics for 2025 consideration is the rise of mobile or smartphone searches, which now account for more than half of all internet users globally. As a result, search engines have increased their attention to mobile-friendly websites as well as organic social media.

To summarise, understanding the most recent search statistics and facts is critical for businesses trying to boost their digital marketing presence and attract more visitors to their websites. You can create an SEO strategy, raise your exposure, attract more organic search engine visits, and eventually boost your bottom line by optimising your website for search engines.

Want to stay ahead in SEO? Check out our latest blog post on the future of SEO.

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Updated on: 21 January 2025 |

Digital Marketing

Sazjan Neupane

Sazjan Neupane

Sazjan helps us reach our dream clients with his expertise in Search Engine Optimisation, PPC, Project Management & Online Business Development. He has worked with a variety of clients in different industries over the last 5 years. In his free time, Sazjan enjoys traveling and exploring new cultures.