Key Challenges
  • Complex Functionalities
    ABL needed a custom website that could seamlessly integrate advanced functionalities such as event search and Brain-based Model solutions for diverse user groups.
  • User Experience (UX)
    Creating a modern and user-friendly design that reflects ABL’s pioneering work in neuroscience and leadership.
  • Hosting Migration
    Ensuring a smooth transition to a secure and high-performing hosting solution without disrupting operations.
  • Scalability
    Building a platform that could support future growth, including additional features and increased traffic.
Our Solutions & Process

Discovery and Planning

We began with a detailed discovery phase to understand ABL’s goals, audience, and technical requirements. This stage included:

  • Stakeholder interviews to align on project objectives.
  • Developing wireframes to visualise user journeys and key functionalities.
  • Collaborating with ABL’s team to ensure every aspect of the website aligned with their vision.

Custom Design and Development

Our design team created a visually appealing and intuitive interface that mirrored ABL’s commitment to innovation and inclusivity. The development phase included:

  • Building a robust event search feature with filters for date, topic, and location.
  • Integrating tools to showcase Brain-based Model solutions for diverse users.
  • Ensuring the website is fully responsive and optimised for all devices.

Hosting Migration

We facilitated the seamless migration to a reliable and secure hosting platform. This included:

  • Conducting pre-migration tests to identify potential issues.
  • Configuring servers for optimal performance and security.
  • Minimising downtime to ensure continuity of services.

SEO and Performance Optimisation

To ensure ABL’s website attracted and retained users, we focused on:

  • Implementing technical SEO best practices.
  • Enhancing page load speeds with performance tuning.
Summary

By partnering with ABL, we delivered a custom WordPress website tailored to their unique needs, combining cutting-edge design with powerful functionality. The new platform not only showcases ABL’s thought leadership but also provides a seamless user experience, supporting their mission to create inclusive and supportive workplaces globally.

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