Superannuation Funds of Australia

The Association of Superannuation Funds of Australia (ASFA) is the peak policy, research, and advocacy body representing Australia’s superannuation industry. Established in 1962, ASFA supports a sustainable and equitable superannuation system that benefits all Australians.

ASFA’s mission is to work collaboratively with government bodies, regulators, and the superannuation sector to shape public policy, promote best practices, and deliver better retirement outcomes for fund members. With members spanning corporate, industry, retail, and public sector funds, ASFA is a trusted voice and key player in one of the world’s largest retirement savings systems, overseeing assets worth over $3.8 trillion (APRA Statistics – March 2024).

ASFA provides education, insights, and advocacy to its members and stakeholders, ensuring that Australia’s superannuation system remains robust, inclusive, and prepared for the future.

• ASFA’s legacy systems lacked integration with their CRM, creating inefficiencies in membership management and subscription tracking.
• The organisation required a robust, user-friendly portal to deliver secure, paywalled content while retaining the essence of their well-established branding.
• Transitioning Superfunds magazine from print to an online model posed both technical and operational challenges.

WP Creative’s tailored solutions enabled ASFA to modernise their operations, elevate member engagement, and unlock new revenue opportunities through a seamless digital transformation. The new website not only reflects ASFA’s industry leadership but also positions them for continued growth in the digital age.