Invast Global
Invast Global is a multi-asset brokerage with headquarters in Sydney and offices in Tokyo and Cyprus. They specialise in offering prime services to hedge funds, asset managers, proprietary trading firms, retail brokerages, and banks. With roots in Japan’s renowned Invast Securities Co., they bring over six decades of expertise in Forex and Securities brokerage. Invast is known for its innovative liquidity solutions, cutting-edge connectivity, and a commitment to empowering financial professionals globally.
- Aligning with a New Brand Identity: Invast needed a website overhaul to reflect their updated branding and values.
- Dual Audiences: Balancing the unique needs of their B2B and B2C clients required distinct yet cohesive designs.
- Dynamic Functionality: The websites needed to remain visually appealing while providing robust functionality for their diverse audiences.
Discovery & Strategy
We started with an in-depth consultation to understand Invast Global’s business goals and audience needs. This laid the groundwork for a comprehensive design and development plan.
Bespoke Design
Leveraging their updated branding guidelines, we crafted visually engaging websites with a modern colour palette, intuitive navigation, and user-focused layouts. The designs were optimised to clearly communicate Invast’s services and expertise.
Custom Development
Using WordPress, we built two fully customised platforms to cater to their B2B and B2C audiences. Features included:
- Seamless navigation to promote user engagement.
- Optimised performance for fast-loading pages across devices.
- Advanced CMS functionality to empower their team in managing content independently.
Ongoing Support
Post-launch, we provided continuous maintenance and support to keep the sites secure, up-to-date, and optimised for performance.
By partnering with WP Creative, Invast Global successfully transformed their online presence. The new websites have strengthened their brand identity, improved user experience, and enabled them to serve their B2B and B2C audiences more effectively. Our ongoing collaboration ensures that Invast remains at the forefront of innovation in the brokerage industry.