How Artificial Intelligence Can Improve Your WordPress Website?

Artificial Intelligence has begun to dominate various fields. Its footprints are evident in medical, technological, digital as well as an educational arena. Slowly and gradually, it is revolutionising several aspects of our life. Hence, its importance cannot be ignored even in the realm of WordPress.

Artificial Intelligence tools can play a pivotal role in making your WordPress website function efficiently. Now, WordPress offers a handful of free and affordable plugins that help you in adding Artificial Intelligence to your site. After adding these plugins, you will definitely notice a commendable improvement in your site’s overall performance.

You must be wondering how will that happen, right?

Do not worry, we have got the answer!

What Is Artificial Intelligence?

To put it simply, Artificial Intelligence refers to machine learning. The idea is that there are certain tasks that machines can do in a smarter and more efficient way than humans can. These machines are designed in a way that they can replace humans. In fact, to some extent, AI can indeed be considered a substitute for human intelligence.

Just like any other emerging phenomenon, Artificial Intelligence also has its own set of pros and cons. The proponents of AI believe that it is better to make machines perform certain tasks, specifically those that are considered undesirable by humans. They further believe that AI would not replace human beings, but would rather facilitate them in performing their jobs more efficiently. Therefore, Artificial Intelligence is beneficial to us.

On the other hand, opponents argue that Artificial Intelligence is negatively impacting humans and our planet. It is degrading human intelligence and challenging our capabilities. Humans are being replaced by machines. People are becoming redundant, and machines are taking over. Hence, Artificial Intelligence is dangerous for us.

Keeping both the perspectives aside, no one can claim that AI will soon vanish. Everyone knows that it is here to stay and very likely to prosper. Thus, it is in our best interest to make peace with it.

How AI Can Add Value To Your WordPress Website?

Artificial Intelligence has finally made its way into the world of WordPress. Even though fairly new, AI-based plugins are now finally available. Considering the enormous benefits that Artificial Intelligence has demonstrated in other fields, there is no harm in trying these plugins out. They will definitely add value to your site by reaping the following benefits:

• Automatically add image alt text using AI

  Image alt text is a feature that allows you to add a textual description to all the images. It makes your website more user-friendly and helps in boosting its SEO. By using this feature, you can increase your search engine ranking.

  Even though it is beneficial, it is an extremely tedious task too. Instead of investing your precious time and energy on this task, you can instead opt for Automatic Alternative Text. This plugin will make this tedious task easier for you. It will do so by using Microsoft’s Cognitive Services Computer Vision API to formulate human-readable sentences. Resultantly, you will not have to go through the painful process of writing captions for each and every image.

  Just imagine how much time you will end up saving!

• Display the most relevant articles using AI

  One of the tactics that are commonly used to boost a website’s engagement rate is by displaying related as well as relevant articles. This helps in ensuring that the visitors spend sufficient time on your website and the bounce rate is kept under control.

  However, this tactic only works well if the visitors find the suggested articles relevant to what they are looking for. This means that the better-related article suggestions your website will generate, the higher are the chances of keeping your visitors engaged.

  Bibblio is one such plugin that helps your site in generating the most relevant related article suggestions. It is backed by machine learning which helps in identifying the best possible suggestions. Using it is quite easy. All you need is a simple in-dashboard module builder.

• Set the tone of your WordPress Website right using AI

  It is a well-established fact that more than what you are saying matters how you are saying it. We all are well-aware that the way we phrase our ideas impacts how our audience receives them. However, we are often a poor judge of how the words sound when we are the one penning them down.

  To counter this difficulty, a plugin named Watsonfinds is available. It makes use of AI to predict how readers will most likely perceive your text. This plugin identifies the emotions that your web content will likely arouse. The emotions that it scans include joy, sadness, fear, anger, and disgust.

• Converse with your visitors using AI

  Your website receives visitors 24/7, but is it really possible for you to be available for them all around the clock? Of course not! However, you can constantly chat with visitors using Artificial Intelligence tools. You can use chatbots to interact with visitors even when you are away from your website.

  Even though all chatbots do not rely on AI, some do make use of AI to perform more efficiently. One such chatbot is Acobot Web Assistant. It makes use of conversational Artificial Intelligence to converse with your website visitors while you are away. Over time, Acobot learns to predict your visitors’ questions and their best possible answers. That is how it is ‘Artificially Intelligent’!

  Another similar Artificially Intelligent plugin is IBM Watson Assistant. It also functions in the same way as Acobot Web Assistant does. You can visit the demo pages of both these plugins and then decide for yourself.

Conclusion

Maintaining a WordPress site is not an easy task at all. It requires constant maintenance, which becomes difficult if it is left solely on humans. This is where Artificial Intelligence becomes a necessity. You can make use of AI to perform certain tasks so that you can divert your time and energy to more important tasks.

Isn’t that simply amazing?

If it sounds as tempting to you as it does to us, this is the right time to inculcate ‘Artificially Intelligent’ plugins in your WordPress site!

Please contact our friendly WordPress experts to discuss your requirements. We are here to help you.