Getting Started

From first call to kickoff — what happens, who you’ll meet, and how we get things moving.

It starts with a free strategy session. One of our senior website growth experts will listen to your goals, review your website, and understand the challenges you’re facing. From there, we’ll recommend the best path forward — whether that’s a one-off project or an ongoing support plan.

You’ll speak directly with one of our senior website growth experts — someone with over 10 years of experience helping marketing teams and businesses turn their websites into high-performing assets.

You’ll have one main point of contact to guide you through the process and keep things simple. But behind the scenes, we bring in the right specialists — from design and development to integrations and performance — to make sure your website gets the expert input it needs from day one.

It’s a collaborative approach, and your goals drive everything we do.

We’ll cover:

  • What your business and marketing goals are

  • Where your current website is holding you back

  • Technical gaps and opportunities

  • How we can help — and what that looks like in practice

You’ll walk away with clarity and a suggested next step.

Yes. As part of the strategy session, we’ll assess key areas like performance, security, speed, and integration gaps. It’s not a generic audit — it’s specific to your priorities, and it informs the proposal.

We’ll prepare a tailored proposal based on your goals, priorities, and tech stack.

It outlines:

  • A custom execution roadmap

  • Estimated timeline and effort

  • The right support plan or one-off scope

  • Investment and delivery milestones

We’ll help you figure that out in your initial strategy session. First, we assess your current site — its performance, limitations, and how well it supports your marketing goals.

If the foundations are strong, but you need ongoing improvements, fixes, and faster execution, we’ll recommend starting with a Website Care Plan. It’s the fastest way to support your campaigns and unlock growth without a full rebuild.

But if your site is slow, outdated, hard to scale, or no longer aligns with your business goals, we may recommend a redesign or rebuild. That would be a one-off project, scoped and planned to get you back on track.

There’s no one-size-fits-all. We guide you to the right approach based on where you are and what you need to move forward.

Typically 2–4 business days after the strategy session. If it’s a more complex integration or project, it may take slightly longer — but we’ll keep you in the loop.

Absolutely. Many of our long-term partnerships start small. You can begin with a basic support plan or specific priority fixes, then upgrade when you’re ready.

Once you’re on board, we start with a discovery and onboarding call to align on your goals, priorities, tools, and workflow. From there:

  • We set up your tailored project plan

  • Assign your dedicated team and introduce everyone

  • Establish communication channels (ClickUp, Email, Phone etc.)

  • Send a short onboarding questionnaire to prep for the kick-off

  • Request access to your server, website, and key tools if not already received

  • Review scope and technical requirements in detail

  • Set clear timelines, responsibilities, and deliverables

  • Configure your website environment and workflow so we’re ready to go

You’ll know exactly what’s happening, when it’s happening, and who’s driving it. No guesswork — just smooth execution.

If you’re looking for ongoing website support, it’s ideal for us to review your website, server setup, and key integrations early — so we can get familiar with your stack and spot any immediate issues.

But if you’d prefer to wait, that’s totally fine. We’ll request access during onboarding and set everything up securely as part of the kick-off process.

Our Team & How We Work

Who we are, where we’re based, and how we collaborate with your team.

We’re a specialist team of under 25 — small by design, and highly effective.

You won’t deal with layers of account managers or get passed between teams. Instead, you’ll work directly with senior developers, designers, QA testers, and a dedicated project manager — all full-time WP Creative staff, no outsourcing.

Our lean structure means faster turnarounds, more flexibility, and stronger accountability. It also keeps your budget focused on outcomes — not overheads.

We’re big enough to handle complex sites, but small enough to care deeply about every project.

We’re built for marketers who need more than just developers — they need a reliable website partner who can execute fast, clean, and without back-and-forth.

Our best-fit clients are growing businesses using WordPress, led by in-house marketing teams or external agencies who already have a strategy, but need the right people to bring it to life.

Whether it’s ongoing support, website enhancements, or full rebuilds — we help marketing teams move faster, launch cleaner, and turn their website into a high-performing asset.

We don’t just follow briefs. We think critically, act proactively, and treat your goals like our own.

We specialise in WordPress — but not in the way most dev teams do.

From UX/UI design and development to ongoing support, maintenance, and performance optimisation, we deliver full-stack execution built for marketers.

Our team blends design, dev, and marketing thinking — so your website doesn’t just look great, it performs. That’s what makes us different.

We work best with marketing teams who want to move fast, get things done right, and have a partner who understands the bigger picture. We’re “Marketechs™” — and we’re here to make your website your most powerful marketing asset.

Our HQ is in Sydney, with some of our team in Melbourne and other Australian cities.

Our full-time development team operates from our Kathmandu office, working Sydney business hours — fully aligned, highly experienced, and deeply committed to quality.

Every team member is a full-time WP Creative employee. No outsourcing. No part-timers. No freelancers.

This means we’re accountable, consistent, and always on the same page — with no drop in quality or delays from handoffs.

Never.

We don’t use contractors, offshore marketplaces, or one-off freelancers.

Everyone — from designers and developers to QA and DevOps — is part of our in-house team, trained in our process and culture, and focused on long-term client success.

That’s how we ensure consistency, quality, and true partnership.

Our Australian team is available Monday to Friday, 8:30 am to 5:00 pm AEST.

Our Kathmandu-based dev team works 10:00 am to 7:00 pm AEST, fully aligned to Sydney hours for smooth, real-time collaboration.

For urgent issues, we offer extended coverage — with support available Monday to Friday, 8:00 am to 8:00 pm AEST.

You’ll never be left waiting when it matters most.

You’ll have a dedicated Project Manager who knows your goals, scope, and team — and ensures communication stays crystal-clear.

Behind the scenes, you’ll be supported by our full delivery team:
Senior developers, designers, QA testers, SEO specialists, and tech leads — all aligned to your success.

We act as an extension of your marketing team — not just another vendor.

Absolutely — we collaborate with SEO, paid media, and creative agencies all the time. Whether your agency is driving strategy or managing campaigns, we plug in as your technical partner to help bring everything to life.

We’re not here to replace your agency — we’re here to support them, back them up, and help your entire marketing effort perform better.

Website design & development

How we turn your website into a high-performing marketing engine — from strategy to launch.

We start with a comprehensive kick-off meeting where we dig deep into your marketing goals, pain points, internal processes, and what success really looks like for your website.

You’ll meet your dedicated team including a senior UX strategist, UI designer, and technical lead.

We’ll also review your tech stack, campaigns, and performance data to identify opportunities and align everyone on the strategy and next steps.

We don’t guess — we use data.

Before any design work begins, we review your GA4 analytics, Microsoft Clarity/Hotjar session recordings, heatmaps, Google Search Console and any other relevant tools you use. This helps us understand how users are engaging with your current site, where they drop off, and how we can improve the experience to drive more conversions. These insights, combined with stakeholder input, form the foundation of a UX strategy that’s focused on business impact.

You’ll work with a dedicated project team from day one, led by a senior UX/UI strategist who ensures the design meets your goals and campaign needs. A technical lead, your dedicated Project Manager and dev team are also involved early to make sure everything we design is technically sound, scalable, and secure. Behind the scenes, our senior developers provide input so we can move faster and avoid surprises later.

We follow a structured but flexible design process in Figma, tailored to your needs:

  • Start with UX discovery and wireframes (if applicable) based on your goals and user behaviour.

  • Develop full UI designs that reflect your brand and marketing objectives.

  • Create all key page templates you’ll need — homepage, product/service pages, blog, landing pages, thank you pages, etc.

  • Provide design handoffs and interactive prototypes for feedback and iteration.

We don’t stop at just a homepage and a couple of pages — we build a design system and page library you can use to scale campaigns without dev dependency.

Yes, we can. Development is our core strength. We often partner with freelance designers, brand strategists, creative studios, and in-house design teams to build out the backend of their vision.

If you’ve got approved Figma or XD files, we’ll:

  • Review for feasibility and performance

  • Offer suggestions where needed

  • Build a custom WordPress site that’s lightweight, fast, secure, and scalable

We handle everything — from staging setup to deployment — and make sure your site looks and works exactly as designed. No guesswork. Just pixel-perfect execution.

Every website we deliver is 100% custom-designed from scratch. We don’t use cookie-cutter themes or page builders that bloat your site.

Our designs are built around your messaging, audience, and growth strategy — so they’re unique, high-performing, and built for longevity.

We follow modern coding standards, use clean and lightweight frameworks, and optimise every asset for speed. During development, we:

  • Set up advanced caching and performance configs

  • Optimise images and scripts

  • Follow secure coding practices and run security audits

  • Test extensively across devices and browsers

  • Use staging environments and version control to avoid disruption

All builds undergo rigorous QA before handover — including functional, performance, SEO, and security checks.

Once live, your site enters a 4-week warranty period. During this time, we:

  • Monitor the site for issues

  • Fix bugs or edge cases

  • Provide support and answer any questions

  • Ensure everything is working as expected

After this, we highly recommend our Website Care Plan, which includes:

  • Ongoing support (from fixes to enhancements)

  • Regular performance, SEO, and security updates

  • Fast execution of marketing-driven changes

  • Monthly reports to keep you and stakeholders informed

It’s not just maintenance — it’s proactive support to keep your website growing alongside your marketing.

Website Care Plans

What’s included, how plans work, and how we help marketers stay ahead.

Our Website Care Plan is more than just maintenance — it’s your ongoing website growth engine. It includes:

  • A dedicated team that knows your business and site

  • Priority support with fast turnarounds

  • Dedicated resources per month (depending on your plan) for fixes, improvements, landing pages, A/B testing, integrations, and more

  • Proactive recommendations to improve site speed, UX, and technical SEO

  • Ongoing performance audits and optimisation

  • Plugin and WordPress core updates (fully tested on staging)

  • Security scans and uptime monitoring

  • Clear, comprehensive monthly reporting

You get real development support and strategic execution that makes your marketing team more effective — without chasing freelancers.

It’s ideal for marketing-led businesses who run regular campaigns and need a reliable, fast-moving web team. If your internal team or external agency is running SEO, Google Ads, email or social campaigns — and your site needs to keep up — our Care Plan gives you the technical support to move faster, avoid bottlenecks, and improve outcomes.

Absolutely. Many of our clients come to us after working with another agency or internal team. As long as your site is built on WordPress, we’ll begin with a website audit to understand the build, structure, risks, and opportunities — and then recommend the best plan moving forward.

Your hours are flexible and can be used for:

  • Landing page builds

  • Bug fixes and issue resolution

  • A/B testing setup and support

  • Form or tracking setup (GA4, Clarity, pixels)

  • Speed optimisation

  • Technical SEO updates

  • Content or layout changes

  • Third-party integrations

  • Custom feature improvements

  • Security hardening and updates

We become your dedicated WordPress team — not just ticket-takers, but strategic executors.

We’re built for speed. Average response time is within 2–3 hours during business hours, and we triage urgent requests immediately. Our clients often tell us we’re faster than their internal team.

Yes — and our reports are one of the reasons clients love working with us.

Every month, you’ll get a clear, comprehensive report covering:

  • Site performance and speed scores

  • Website uptime and reliability

  • Plugin and system updates

  • Security scans and fixes

  • Analytics, traffic, and user behaviour insights

  • SEO metrics and rankings

  • What was done, what’s improved, and what’s next

They’re senior leadership team ready and fully automated — so you save hours compiling reports yourself.

Yes. Every Care Plan comes with a consistent, senior team that knows your site inside and out. Typically, this includes:

  • Project manager
  • Front-end developer
  • Back-end developer
  • DevOps engineer (to manage web server)
  • QA specialist

  • Technical SEO advisor

  • Additional dev/design support as needed

You won’t have to explain things twice, and we don’t bounce tasks between juniors.

We aim to be proactive — so unused hours are rare. But if there’s nothing urgent, we’ll suggest ways to improve performance, UX, or SEO.
Some plans allow limited carryover to the next month — we’ll clarify all that when we send you a tailored proposal.

Yes. You’re never locked into one level forever. If your campaign needs ramp up, we can adjust. If things quiet down, we can scale back. We’ll work with you to find the right fit — always.

We don’t offer pure one-off support, because it limits our ability to deliver quality.
To diagnose and fix website issues quickly, we need full access, familiarity with your systems, staging workflow, and a QA process in place. That’s only possible with ongoing support.

WordPress is our core expertise — it’s where we go deep and deliver the most impact. But we understand that businesses use different platforms, and we support many clients across Webflow, Shopify, BigCommerce, Squarespace, Custom-build sites, PHP, Laravel and many more.

We work across a wide range of tools that marketing teams, IT departments, and business ops rely on. Some of the common tools we integrate with or support include:

CRM & Marketing Platforms
Salesforce, HubSpot, Mailchimp, Klaviyo, ActiveCampaign, Campaign Monitor

ERP & Inventory Systems
NetSuite, MYOB, SAP, Pronto

Analytics & MarTech
GA4, Google Tag Manager, Microsoft Clarity, Meta Pixel, LinkedIn Insights, Looker Studio

CMS & eCommerce Platforms
WordPress, Webflow, Shopify, BigCommerce

Hosting & DevOps
Cloudways, WP Engine, Kinsta, SiteGround, AWS, Git, Bitbucket, DeployBot

Project & Workflow Tools
ClickUp, Asana, Trello, Slack, Figma, GSuite, Miro

We don’t just integrate these tools — we make sure your website runs better because of them.

Yes, we can. We’ve designed, built, and supported dozens of WordPress websites using Elementor — and we know exactly how to get the most out of it.

Whether you want us to build from scratch or improve what you’ve already got, we’ll keep your site fast, clean, and fully editable so your team stays in control. If Elementor fits your workflow, we’ll make it work harder for your results.

Absolutely. Empowering marketing teams is what we do best.

We’ll walk your team through everything — from updating pages and forms to managing blogs, landing pages, and campaigns. Whether it’s live training, how-to videos, or ongoing support, we make sure your team feels confident, capable, and in control.

No bottlenecks. No dev delays. Just faster execution, every day.

We don’t recommend a full pause. Your care plan keeps your website secure, updated, and running smoothly. If paused, critical updates and monitoring stop — which can put your site at risk.
Instead, we suggest downgrading to a smaller plan to keep the essentials covered. Or, speak with your Project Manager about rolling over unused hours if you’re in a temporary slowdown.

Yes, absolutely. You can scale your plan up or down based on your marketing activity or changing business needs.

If you’re launching a campaign, making site updates, or need more dev time — we can ramp things up. If things are quieter, we can dial it back.

It’s flexible and built to support your workflow. Just speak with your Project Manager early so we can plan resourcing and deliver the best results.

Emergency Support & SLAs

What happens when things break and how we respond, resolve, and keep you covered.

An emergency is anything that critically impacts your site’s function or user experience. Examples include:

  • Website down or not loading

  • Broken checkout or forms not submitting

  • Security breach or suspected hack

  • Major display issues across devices

  • Plugin/theme conflict causing front-end or admin failure

If it affects your customers or campaigns, we treat it as urgent.

For clients on our Care Plans, we respond to emergency issues immediately during support hours (8 am – 8 pm AEST), as per our SLA.

You can contact your dedicated Project Manager directly by mobile, and they’ll jump in straight away. We triage the issue, assign the right team, and start fixing the problem without delay — so you’re back up and running fast.

Yes — we offer emergency support outside regular hours on weekdays (8 am – 8 pm AEST) for critical, high-priority issues.

Our team doesn’t operate on weekends, as most of our clients are B2B and aligned with standard work hours. That said, if you’re running a weekend campaign or expecting high traffic, speak to your Project Manager in advance — we’ll make a plan and have support on standby if needed.

If something urgent happens over the weekend:

  • Contact your Project Manager — we’ll do our best to help within reasonable time.

  • If your hosting provider offers 24/7 support (e.g., WP Engine, Kinsta), reach out to them directly for immediate assistance — they can often restore access or help stabilise the site until we’re back online.

We recommend avoiding major changes or deployments during weekends unless pre-coordinated. It helps minimise risks and ensures smoother operations.

While most of our work is planned in monthly sprints, we have clear SLAs in place to handle urgent issues fast — with priority-based response times:

Priority Definition Acknowledgement Resolution
P1 – Urgent Website is completely down or unavailable Within 1 hour Within 4 hours
P2 – High Partial website functionality is down or a critical bug fix is needed Within 4 hours Within 1 business day

For all other requests, we log them into your backlog, prioritise based on impact, and plan them into your upcoming sprint — or discuss timelines in your regular check-ins.

This means you’ll always know what’s being worked on, what’s next, and how quickly urgent issues are being resolved.

Yes. All our Care Plans include emergency support. The speed of response depends on your plan level and the severity of the issue. We always act fast on anything affecting performance, security, or sales.

The fastest way is to call your dedicated Project Manager directly — they’ll triage and escalate it immediately. You can also email us with “URGENT” in the subject line to prioritise your request.

We also monitor ClickUp, so if that’s your preferred workflow, feel free to flag it there too. Whatever the channel, we’ll jump on it fast.

Our full-time development team is based in Kathmandu, Nepal — all in-house, no outsourcing or contractors. They work closely with our Sydney-based team and are fully aligned with Australian time zones, operating between 10 am to 7 pm AEST.

For emergencies, we provide dedicated support coverage from 8 am to 8 pm AEST, ensuring urgent issues are handled quickly and reliably. You’re always supported by people who know your website inside and out.

Our average first-response time is 2–3 hours during business hours. Urgent issues are triaged immediately, while standard requests are acknowledged promptly with clear timelines based on priority.

You’ll never be left wondering — we keep you updated at every step.

eCommerce Development

How we build fast, flexible online stores that convert — and support your growth from day one.

Our core ecommerce platform is WooCommerce on WordPress, but we also support clients using Shopify and BigCommerce.

If you’re looking for a flexible, scalable, and marketing-friendly ecommerce setup — WooCommerce is usually our go-to.

Yes. We handle the full journey:

  • Discovery & Strategy — Align on your business goals, audience, product types, and tech requirements.

  • UX/UI Design — Custom Figma designs for all key pages: homepage, product pages, category pages, cart, checkout, account area, etc.

  • Mobile-first approach — Ensuring your store looks and works great on all devices.

  • Development — Custom theme development in WordPress + WooCommerce or your preferred platform.

  • Speed & performance optimisation — Clean code, caching, image optimisation, and fast-loading pages.

  • Security best practices — Including SSL setup, secure payment gateway integrations, and firewall monitoring.

We’ve delivered ecommerce projects with a range of features and tools like:

  • Shipping integrations — Australia Post, Sendle, Shippit

  • Payment gateways — Stripe, PayPal, Square, Afterpay, Zip, eWay

  • Inventory management — DEAR, Cin7, Unleashed, or custom API sync with ERP

  • Accounting & invoicing — Xero, QuickBooks, MYOB integration

  • Marketing tools — Email signups, abandoned cart recovery, promo codes, GA4 tracking, Meta Pixel, Klaviyo

  • Multi-language / multi-currency — WPML, Currency Switcher

  • B2B functionality — Quote forms, customer groups, wholesale pricing

If it connects with WooCommerce or can be connected via API, chances are — we’ve done it.

Yes — we specialise in system integration. Whether it’s syncing customers and orders to Salesforce, automating emails with HubSpot, or pulling product data from your ERP (like SAP or MYOB), we can help.

We’ll work closely with your internal team or IT partner to make sure it’s done cleanly, reliably, and securely.

Absolutely. We build ecommerce sites so that your team can manage everything in-house:

  • Add/edit products, categories, pricing

  • Manage orders and refunds

  • Update content, banners, pages

  • Run promotions or add discount codes

  • View analytics and reports

And if you ever get stuck, our support team is just a message away.

Yes. All ecommerce builds include a 4-week warranty period. After that, we highly recommend our Website Care Plans — which include:

  • Ongoing design, dev support

  • Speed and performance checks

  • Plugin and core updates

  • Security monitoring

  • Help implementing marketing changes or campaigns

You can focus on sales — we’ll take care of the tech.

Integrations, Tools & Tech Stack

From CRMs, ERPs to custom API — how we connect the tools you already use with the website you need.

Yes. We integrate WordPress with tools like Salesforce, HubSpot, MYOB, NetSuite, and SAP — whether it’s syncing leads, pulling customer data, or pushing order info. We work directly with your internal team or vendor to ensure clean, secure setups.

Yes. From GA4, Meta Pixel, Microsoft Clarity, HotJar to tools like HubSpot, Salesforce Pardot, Klaviyo, ActiveCampaign, Campaign Monitor, and Looker Studio — we make your site marketing-ready and measurable.

Absolutely. We’ve integrated WooCommerce with:

  • Shipping: Australia Post, Sendle, Shippit

  • Payments: Stripe, PayPal, Afterpay, Zip

  • Inventory & invoicing: DEAR, Cin7, Unleashed, Xero, QuickBooks

We work the way your team does. Our standard tools:

  • ClickUp — for project/task management

  • Video Call — Google Meet, Zoom, Teams for meetings & walkthroughs

  • Google Drive — for asset sharing, docs, storage

  • Slack — for internal communication

  • Email —  Google Workspace

  • Phone – Dedicated office mobile phone for team

We plug right into your process so you don’t have to change anything.

We use Figma for all design projects. You’ll get access to collaborate, comment, and review your designs in real time. We also use Loom to record walkthroughs and demos for clarity.

We build using a custom WordPress stack with performance and flexibility in mind. Our standard tech stack includes:

  • Custom lightweight themes — built from scratch or using our base

  • Advanced Custom Fields (ACF) Blocks — for flexible content management

  • WP Rocket — for caching and speed

  • Wordfence Security — for protection and scanning

  • Yoast or RankMath — for SEO

  • Gravity Forms — for advanced forms

  • WooCommerce — for ecommerce

We avoid bloated page builders unless requested (e.g., WPBakery, DIVI), and ensure the backend is clean, fast, and scalable.

We don’t offer hosting directly — but we work closely with your existing provider or internal IT team to manage everything hosting-related on your behalf.

We’re experienced with all major setups, including WP Engine, Kinsta, Google Cloud, AWS, and traditional cPanel providers. While we don’t typically recommend switching hosting at the start, we may suggest improvements for performance or security down the line.

We also have a full-time DevOps Engineer in-house to manage complex hosting environments, staging/production workflows, and troubleshoot server-level issues. You stay with your preferred hosting — we just make it better, and take full accountability for your website’s performance and stability.

Yes. While we specialise in WordPress, we also support clients with Webflow, Shopify, and BigCommerce. We’re happy to advise on what’s best for your goals and help manage multi-platform environments.

​Invoices, Payments & Contracts

How we handle billing, payment terms, what to expect in your contract, and everything you need to know before signing off and working with us long-term.

For monthly care plans, we invoice monthly in advance to ensure continuous support, security, and updates.

For one-off website projects, our standard terms are 50% upfront to kick things off and 50% upon completion—after testing, reviews, and final approval—before going live.

All billing details, including any specific arrangements or variations, will be clearly outlined in your proposal or contract.

We onboard new clients either on the 1st or 15th of the month. Your billing cycle will be aligned accordingly.

We don’t start work until the first invoice is paid — after that, we’re happy to adjust future invoices to align with your regular payment run to make things easier for your finance team.

We accept bank transfers as our preferred method.

Each invoice also includes a secure payment link if you’d rather pay by credit card. All invoices are managed through Xero, so your billing is simple, transparent, and easy to track.

No long-term lock-in. Our support plans are month-to-month because we believe in earning your trust — not locking you in.

And it works: 98% of our clients stay, unless they move off WordPress.

That said, during your initial strategy session, we’ll take the time to understand your goals and challenges. Based on that, we may recommend a plan that gives your team the best shot at long-term success and a setup that supports your growth.

We’re here to be a partner — not just a provider.

If you need something outside your plan or original scope, we’ll flag it early and provide a separate quote or estimate for approval. No surprises. Just clear communication and transparency.

We don’t recommend fully pausing your plan — your site relies on regular updates, security checks, and ongoing maintenance to stay secure and perform well. Pausing can create risk and delay future work.

Instead, we suggest downgrading to a smaller plan to keep your website protected and everything running smoothly.

If things are just slow for a period, speak with your dedicated project manager. In many cases, we can roll over unused hours so you don’t lose value and can scale up again when you’re ready.