Transforming Flare HR's Digital Presence
Traffic Increase
In just over 15 months
Increase in New Users
Empowering growth and enhancing digital engagement
Landing Pages Created
Supporting marketing campaigns
Backed by MYOB, Flare HR is on a mission to make pay and benefits fair for working Australians. 100,000 Australian businesses use Flare to attract and engage employees through seamless onboarding and valuable benefits. With one in three Australian employees using Flare Tech to kick off their new job, Flare’s online presence isn’t just important — it’s critical.
However, like many fast-growing fintech companies, Flare’s website was a major headache for their marketing team, holding them back from the growth they deserved.
See Our Solutions
1. Slow, Clunky Website
Their site’s slow loading times were dragging down marketing campaigns. A cluttered backend, packed with outdated themes, redundant plugins, and multiple page builders, was giving the marketing team serious headaches and stalling growth.
2. Lack of the Right Support
As a fast-moving fintech company, Flare needed a partner who could keep up. Without the right support, marketing campaigns were delayed, leading to missed opportunities, lost leads, and revenue slipping through the cracks.
In Short:
- Slow site performance meant campaigns were struggling to succeed.
- A lack of support led to frustrated marketing teams, lost leads and stalled growth.
Clearing the Clutter and Improving Site Speed
Over the first four months, we worked side-by-side with Flare’s marketing team to tackle their biggest pain points and bottlenecks:
- Gradually removing unwanted themes and plugins while avoiding disruptions.
- Migrating to a streamlined theme backed by rigorous testing.
- Dramatically improving page speed across the site.
The result? A faster, easier-to-manage backend that gave their marketing team the flexibility and efficiency they craved.
Seamless Integration for Smarter Campaigns
To keep Flare moving at fintech speed, we formed a dedicated Flare X WP Creative team. This allowed us to work as an extension of their in-house marketing team, tackling massive projects, including:
- Content Hub: A go-to resource centre for employers and employees, complete with advanced filtering and search tools.
- National Employee Benefits Index: Flare’s industry-first interactive index showcasing insights from 1,500 Australians about benefits and remuneration across sectors.
We also:
- Created and/or redesigned 50+ landing pages to boost conversions.
- Built 30+ site pages and 8+ custom modules to boost content efficiency.
- Optimised all B2C gravity forms for seamless user experiences.
- Assisted marketing teams with technical SEO & backlinking.
Flare HR went from a sluggish website and frustrated marketing teams to a fast, efficient, high-impact digital platform. With WP Creative’s help, Flare is now unlocking massive growth and improving the financial well-being of more Australians than ever before. With a stronger online presence and seamless support, they’re thriving in the competitive Fintech market, with a marketing team that can execute faster and hit KPIs without being held back by their website.
In Summary:
- Site speed improved dramatically, giving marketing campaigns room to thrive.
- Integration with Flare’s team led to streamlined execution of ambitious campaigns.
- Over 50 landing pages and 30+ redesigned pages elevated their digital presence.
- The technical SEO and backlinking efforts bolstered the overall authority on Google, complementing the excellent content produced in-house.