Enhanced Digital Presence for Gregory Jewellers
Increase in Mobile Website Speed
Increase in Desktop Website Speed
Gregory Jewellers offers bespoke fine jewellery with a luxury brand. However, their slow-loading website was putting their brand at risk. Behind the scenes, technical roadblocks were holding their marketing team back from delivering the premium online experience their brand demanded.
See Our Solutions
Gregory Jewellers operates in a highly competitive luxury market where a strong brand presence and reputation are essential. Their outdated website wasn’t helping. Slow-loading pages were impacting their SEO rankings, PPC campaigns, brand reputation, and online sales.
It gets worse – their recent redesign failed to resolve their issues. Instead, it introduced new technical SEO problems, pushing them further down the search engine results. The stakes were high – without a reliable and premium website experience, Gregory Jewellers risked losing ground.
The marketing team had a wealth of creative ideas, but without the right support, these ideas remained just that — ideas. They needed a dependable partner who could help them execute faster.
- Outdated Website & Slow Page Speeds – Their website hadn’t been updated in years. Slow loading times hurt SEO, PPC campaigns, and online sales, leaving the marketing team struggling to drive results.
- Technical SEO Issues – A recent redesign introduced errors that impacted their rankings, further limiting their online visibility.
- Execution Backlog – With a long list of creative ideas from the marketing team waiting to be actioned, progress was stalling. They needed a reliable web partner to help them move fast and efficiently.
Knowing that there was a lot of work to be done, and that Gregory Jewellers’ marketing team needed ongoing support, we recommended our comprehensive Care Plan that includes monthly backlog grooming sessions, fortnightly catch-ups for progress sharing and a wide variety of proactive website maintenance tasks. This would ensure quick fixes and continuous support for their marketing team.
Clearing the Backlog & Enhancing Performance
To kickstart our efforts, we focused on addressing the most critical issues that were holding Gregory Jewellers back:
- Conducted a thorough website audit to identify quick wins and critical fixes.
- Updated plugins, themes, and the site itself, upgrading to the latest versions of PHP and WordPress for improved security and speed.
- Optimised image quality to ensure crisp visuals while improving load times.
- Achieved a page speed score of 66 on mobile (up from 27) and 81 on desktop (up from 56).
Structured Collaboration for Faster Execution
To ensure Gregory Jewellers could compete effectively and execute their marketing ideas, we implemented:
- Monthly backlog grooming sessions to prioritise tasks with the marketing team.
- Fortnightly progress updates to ensure transparency and alignment.
- ClickUp collaboration for streamlined communication and task management.
Building for the Future
By addressing their technical SEO issues and maintaining a strategic care plan, we created a foundation for long-term growth and sustained performance.
See Results