TNA Solutions: Improving Website Efficiency for a Global Food Processing Firm
Boost in Mobile Website Speed
Page speed jumped 113% from 45 → 96
Desktop Speed Score
We maxed out performance with a 98 speed score on Google pagespeed insights
TNA is a major player in global food processing and packaging, driven by innovation, responsibility, and excellence. Founded by industry pioneers Alf and Nadia Taylor, they’ve built a trusted brand that helps global food manufacturers improve efficiency and sustainability. Just one problem – their digital presence was anything but efficient or sustainable.
See Our Solutions
Here's a great team, that is extremely supportive and responsive. We share a great working rapport and enjoy the flexibility of quick turnaround times.
TNA were looking for website partner that could react quickly, proactively solve tech issues, and bring a combination of marketing brains and tech expertise to see the bigger picture, execute ideas faster, and make their website run more efficiently.
- Technical Delays Killing Momentum – Their previous agencies were sluggish, taking too long to resolve issues and failing to meet critical deadlines.
- Unreliable Partnerships & Lack of Expertise – They needed a technical partner who could think ahead, solve problems fast, and keep up with a growing global brand.
- Disconnected Marketing & Tech Execution – Their marketing team was full of ideas, but executing them was a challenge without a seamless bridge between strategy and implementation.
As their new website partners, we quickly learned where the inefficiencies lay; a combination of a clunky and unreliable website backend plus a slow front-end website that impacted organic reach in search and damaged the brand experience.Â
Proving Our Expertise
Our first challenge was debugging and optimising a critical WordPress component affecting UX and backend functionality. We resolved the issue fast, earning TNA’s trust and proving we could deliver when it mattered.
Speeding Up Performance for Global Reach
One of the key issues with TNA’s website was page speed, which was impacting their Google rankings and user experience. This is a common problem, particularly for growing or enterprise level brands that have complex websites with poorly designed infrastructure. We got to work:
- Optimised their site for blazing-fast load times, pushing mobile speeds from 45 → 96 and desktop from 63 → 98.
- Ensured seamless execution of marketing strategies by aligning tech and creative efforts.
- Scaled our services alongside TNA’s evolving needs, keeping them ahead of the competition.
Proactive Support
No more tech bottlenecks. No more frustrated marketing teams. Just a fast, flexible website growing organically in search and allowing TNA to execute marketing campaigns faster.
See Results
With WP Creative’s marketing-first, speed-obsessed approach, TNA’s website runs faster and is easier to manage, helping their teams execute campaigns at full speed. No more slow response fixes, endless delays or costly tech bottlenecks — just a seamless, scalable website and proactive support that keeps TNA at the top of their game.