Ironfish- together in property
Traffic increase
In just over 6 months
Increase in lead coversion
Record-breaking pipeline in just 6 months
Increase in page speed
Instant-loading pages for a seamless experience
In July 2023, we teamed up with Ironfish, a Sydney-based real estate company empowering Australian families to unlock the financial rewards of property investment. Ironsfish’s mission is to make property ownership accessible, sustainable, and rewarding for more Australians. How? By taking charge of their property goals, building strong portfolios, and seeing the long-term wealth that real estate can bring.
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WP Creative is an incredible agency with a talented and dynamic support team. They are the right people for getting the job done with speed and efficiency.
Ironfish was facing an uphill battle with marketing. Organic website traffic was stuck, with no upward movement. The number of ranking keywords was flatlining. Their website’s technical SEO should have driven growth, but it was actually holding them back.
Although they had plenty of real estate expertise, their website content wasn’t getting ranked high in Google’s search results, if at all. The reason? They had no link-building strategy in place, which meant their website’s domain rating was stagnant, so any new content wasn’t getting picked up by Google.
In a hyper-competitive market like real estate, this is a major problem. If Google doesn’t see your website as an authority, you will struggle to reach your audience organically. Ironfish were experiencing this first-hand. They were quickly losing ground to bigger players and missing out on valuable, high-intent traffic that could transform their business. That’s when they reached out to WP Creative. It was time to overhaul their SEO strategy and bring them back into the game.
- Ironfish’s organic traffic and keyword rankings were stagnant despite technical optimisation.
- Their content lacked visibility due to no link-building strategy, resulting in low domain authority.
- This limited their reach in a competitive market, losing valuable high-intent traffic.
- WP Creative stepped in to overhaul Ironfish’s SEO and help them regain ground.
Initial SEO and Industry Analysis
We kicked things off with an in-depth SEO audit and a deep dive into the real estate market. Leveraging tools like AHREFS, Screaming Frog, PageSpeed Insights, and Google Search Console, we started looking for quick wins and long-term growth opportunities.
The audit was eye-opening – Ironfish had a lot of SEO issues, from technical SEO blockers to content gaps and no real backlinking strategy. We knew that fixing these issues alone would lead to a major uplift in organic traffic, so we got to work.
- WP Creative began with a thorough SEO audit using tools like AHREFS, Screaming Frog, and Google Search Console.
- The audit revealed key issues: technical blockers, content gaps, and no backlinking strategy.
- Fixing these issues was expected to bring a major boost in organic traffic.
Content Strategy Overhaul
We started with the most important element of SEO; content. Not just any content — if you want your content ranked high in Google, it must be relevant and stacked with authority. So, we teamed up with Ironfish’s in-house real estate experts to help create authoritative content, allowing us to combine their insider knowledge with our SEO strategy.
Backed by deep research into trending topics and search intent, our SEO strategy was about hitting the sweet spot: delivering exactly what the audience was searching for and establishing authority in a crowded market.
However, great content is only half the battle. If we wanted to win, we also needed to focus on Ironfish’s backlinking strategy. Because without quality backlinks, all of this great content wouldn’t see the light of day.
- We prioritised content, creating authoritative pieces with Ironfish’s real estate experts to enhance relevance and authority.
- Our SEO strategy targeted trending topics and search intent to align content with audience needs and build authority.
- We developed a robust backlinking strategy to ensure visibility and maximise reach.
Competitive Analysis and Backlink Strategy
Boosting the number of high-quality backlinks to Ironfish’s website would improve their website rating and authority ranking, allowing more of their content to get ranked in search. How did we find these high-quality backlinks? We started by looking at their competitor’s backlink profile to see who’s linking to them.
Unlike shady SEO agencies that buy or swap backlinks with random websites, we always follow Google’s guidelines by building relationships with industry leaders and crafting content that naturally attracts powerful backlinks.
This was just the start of Ironfish’s growth journey. By implementing a monthly “Growth Plan”, we were able to provide continuous updates based on user feedback, monthly CRO and security audits, and relentless performance optimisation to help them get back in the SEO game and grow their business faster and more predictably than ever before.
- We boosted Ironfish’s authority by securing quality backlinks, analysing competitors’ links, and targeting reputable sites.
- Creating useful content and attracting natural backlinks.
- A monthly “Growth Plan” provided ongoing updates, audits, and optimisations to drive predictable growth.
See Results
