Paving the Path to TFO’s Online Growth
Traffic Increase
In just over 6 months, driving more visitors to the site.
New Website Users
New user acquisition steadily increased, enhancing audience reach.
Increase in Quote Requests
In the first six months compared to the previous year.
Tile Factory Outlet (TFO) import a vast selection of premium tiles directly from top manufacturers, eliminating the middleman and providing customers with unbeatable prices. Despite their obvious advantage and significant traffic from paid campaigns, TFO’s website wasn’t setting the groundwork for success.
See Our Solutions
When WP Creative stepped in with a free website audit, it was immediately clear that TFO’s website was leaving money on the table and causing unnecessary stress for their marketing team. Key issues included:
- Lack of reliable WordPress expert support.
- Delays in implementing crucial updates and changes.
- No ERP integration, leading to time-consuming manual processes.
- Outdated WordPress plugins, theme, and version requiring constant maintenance.
- Number of indexed pages had decreased significantly, which needed evaluation and strategy to grow organic search traffic.
After a detailed audit, Tile Factory Outlet (TFO) knew it was time to bring in the experts. We put on our coding capes and started tackling their website performance issues while providing expert support for their marketing team.
Quick Wins & Technical Fixes
Rather than going for highly competitive keywords or major website overhauls, our goal in the first month was to understand the domain thoroughly, create quick wins regarding user experience and SEO, and ensure the website can support ongoing off-page SEO for the future. This would provide immediate results, plus a solid foundation for ongoing development.
Backend Optimisation & support
Next, we had to make that foundation even stronger. This meant cleaning up the WordPress backend by removing unused plugins, optimising site speed on Desktop and Mobile, and implementing a routine maintenance plan to keep the site secure and up-to-date. Alongside this, we offered rapid support to fix issues from the initial maintenance and clean-up while making technical improvements to support the customer journey as needed.
Backlinks & Content Briefs to Support SEO Strategy
TFO’s SEO strategy lacked focus, leaving their search rankings stagnant and organic traffic declining. With some serious on-page optimisation, detailed content briefs, and targeted backlink acquisition, we began to boost their search rankings and regain market share.
Website Care Plan
In the past, TFO’s marketing team were being held back by slow website performance and backlog issues, delaying campaigns and losing sales. By implementing a strategic bi-weekly care plan, we could take the pressure off marketing teams and give total peace of mind with a website that’s always running at peak performance, campaigns launched faster, downtime minimised or eliminated completely, and a seamless user experience that supports their marketing efforts.
See Results