How Marketing Managers Resolve Website Errors?

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Table of Contents
- Prioritise Fixing User Impacting Issues
- Perform Regular Audits
- Implement Real-Time Monitoring System
- Use Proactive Monitoring and Clear Escalation
- Collaborate with a Trusted Web Developer
- Use Three-Tier Monitoring System
- Schedule Regular System Checks and Audits
- Prioritise User Experience Issues
- Have a Dedicated Developer or Web Agency
- Use Dedicated Developer Retainer
- Use Proactive Monitoring and Rapid Response
- Prioritise and Delegate Issues
- Maintain Proactive Strategy and Developer Partnership
- Maintain Strong Developer Partnership
- Keep a Checklist and Perform Regular Audits
- Use Dedicated In-House Developer
- Use Proactive Monitoring and Trusted Web Agency
- Partner with a Dedicated Web Agency
- Use Staging Environment for Testing
- Track Server Performance in Real-Time
- Use Mix of Internal and External Resources
- Adopt Proactive Approach
- Handle Issues Immediately
- Work with a Trusted Web Agency
- Maintain a Proactive Approach and Developer Partnership
- Key Takeaways
Website errors can disrupt marketing efforts, affecting user experience, search rankings, and conversions. As a marketing manager, fixing these problems quickly is key to maintaining an effective and user-friendly online presence. But where should you start?
We asked 25 industry experts to share how they handle website errors efficiently, from spotting common issues to putting lasting fixes in place.
Here are their best strategies and solutions!
Prioritise Fixing User Impacting Issues
We run into website errors every now and then; broken links, slow-loading pages, or sometimes forms not working right after updates. When that happens, we prioritise fixing issues that impact users the most. We have a developer on standby who jumps in quickly for urgent fixes, but for smaller issues, we handle them in-house.
One of the biggest challenges is when errors happen right before a campaign launch. It’s stressful, but staying calm, testing thoroughly, and having clear communication with the team helps a lot.
Umair Hussain, Digital Marketing Manager, Cloudways(DigitalOcean)
Perform Regular Audits
Website errors are more common than most people realise, even on high-performing sites. Regular audits are essential to catch issues automated tools might miss, such as outdated software, broken links, or mismatched integrations.
For instance, we once worked with a client generating multiple six figures monthly through lead generation, only to discover their embedded calendar link was either missing or directing to the wrong calendar. This seemingly small oversight had a significant impact on their conversion rates.
To avoid such pitfalls, we recommend performing audits at least quarterly for dynamic sites or biannually for smaller SMBs. Prioritise security, software updates, and conversion rate optimization to keep your site error-free and maximise performance.
Mike Zima, Chief Marketing Officer, Zima Media
Implement Real-Time Monitoring System
Website errors taught me to think differently about emergency fixes. Instead of the usual “contact developer and wait” approach, I built a system that catches problems before they hurt our business. Our WordPress plugin handles thousands of internal links, so even small errors can cause big headaches.
After one nasty incident where a bug affected 40 client sites, I set up real-time monitoring that alerts our team the moment anything looks off. We also keep a backup development team in a different time zone – when our main developers sleep, we still have coverage. This setup proved its worth last month.
Our monitoring caught a critical error at 3 AM that would have affected link tracking for all users. Our backup team fixed it within 30 minutes. Without this system, we might have woken up to hundreds of angry customers. The numbers tell the story: our average error detection time dropped from 4 hours to 15 minutes. Quick fixes need good systems behind them. When your business runs on code, you can’t wait for regular office hours to solve problems.
Vukasin Ilic, SEO Consultant & CEO, Linkter
Use Proactive Monitoring and Clear Escalation
Errors on a website are an inevitable part of managing an online presence, especially for marketing managers who oversee dynamic and frequently updated platforms. In my experience, errors such as broken links, slow page loading, or misaligned design elements can significantly impact user experience and conversion rates, so addressing them swiftly is critical.
My strategy for resolving these issues begins with proactive monitoring and a clear escalation process. We use automated tools like Google Search Console and uptime monitoring software to identify errors early. Regular site audits, particularly after updates or new content uploads, help catch issues before they escalate. When an error is detected, we have a predefined workflow to categorise whether it’s a critical issue affecting sales or a minor glitch and prioritise its resolution accordingly.
For urgent or complex issues, working with a dedicated web developer or agency has been invaluable. Immediate access to technical expertise ensures faster turnaround times for resolving bugs or implementing fixes. For example, during a recent product launch, a coding error disrupted the checkout process. Thanks to a real-time alert from our monitoring tool and quick action by our development team, we resolved the issue within an hour, minimising potential revenue loss.
The biggest challenge I’ve faced is balancing quick fixes with long-term stability. Rushing to patch an issue can sometimes lead to more problems down the line, so ensuring thorough testing and documentation is crucial. Another challenge is coordinating between marketing and technical teams, especially when both have different priorities. Clear communication and predefined processes for resolving website errors have been instrumental in overcoming these hurdles.
Ultimately, maintaining a robust infrastructure for monitoring, quick access to skilled support, and clear communication channels are key to minimising the impact of website errors and keeping the user experience seamless.
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Eugene Mischenko, President, E-Commerce & Digital Marketing Association
Collaborate with a Trusted Web Developer
Website errors are an inevitable part of managing an online presence, and we’ve developed a streamlined strategy to address these issues efficiently. While our internal content team handles many routine fixes, we also collaborate with a trusted third-party web developer to resolve more complex challenges beyond our scope. This partnership ensures that any issues, no matter how technical, are addressed promptly and effectively, minimising downtime and maintaining a seamless user experience.
We rely on tools like Semrush to perform weekly site audits. These audits are integral to our proactive approach, as they help us identify critical issues such as 404 errors, broken links or images, duplicate content, and unusual spikes in spam traffic. When these issues are flagged, our content team tackles as many as possible, such as updating redirects, fixing broken links, or removing duplicate content.
For more significant concerns, such as investigating the source of spam traffic or addressing technical glitches, we turn to our web development team. Their expertise enables us to diagnose root causes, implement robust solutions, and safeguard our site’s performance. Spam traffic is one of the more frequent challenges we face. An influx of spam can skew analytics, dilute legitimate user data, and even harm SEO performance if left unchecked.
To address this, we not only monitor spam traffic patterns through our site audit tools but also regularly review our backlinks. By identifying and removing harmful or spammy backlinks, we can mitigate potential SEO penalties and maintain a healthy backlink profile. This dual-layered approach of monitoring and resolving ensures that our site remains optimised and our data is reliable.
One of the biggest challenges we’ve encountered involved a sudden surge of spam traffic that overwhelmed our analytics and impacted our site’s performance. While our content team worked to filter spam from reports and adjust basic settings, our web developer investigated the source of the traffic, implemented advanced filters, and updated our security measures to block future occurrences. This collaborative approach enabled us to address the issue swiftly and reinforce our website’s defences.
Natalie McKinney, Manager of Content, Criterion.B
Use Three-Tier Monitoring System
We implemented a three-tier monitoring system that catches most issues before customers report them. For instance, when our checkout page recently experienced intermittent loading delays, our automated alerts flagged the problem within minutes, allowing us to resolve it before it impacted sales significantly.
What’s fascinating is how common user behaviour patterns often signal underlying issues. Our analytics revealed that increased bounce rates on specific pages frequently indicate technical problems before they become apparent. Now we investigate any unusual spikes in exit rates immediately. A surprising discovery emerged from partnering with a dedicated web development team. Rather than just fixing issues, they help us identify potential problems during regular code reviews and updates. This preventive approach has reduced our emergency response needs by spotting vulnerabilities early.
Most valuable has been establishing clear communication channels between marketing and technical teams. We maintain a shared Slack channel where marketing can instantly alert developers to issues, complete with screenshot sharing and priority flagging capabilities. This direct line of communication significantly reduces resolution time.
Aaron Whittaker, VP of Demand Generation & Marketing, Thrive Digital Marketing Agency
Schedule Regular System Checks and Audits
Website errors occur two to three times per month, usually linked to content updates or external integrations like booking forms or virtual tours. I believe these issues are inevitable, but how you prepare for them makes the difference. We prioritise preventive measures by scheduling regular system checks and audits, which has reduced the frequency of critical errors by 40%. For example, before launching a new virtual walkthrough tool, our pre-implementation testing helped identify and fix a potential loading delay that could have impacted over 60% of our mobile users.
For me personally, quick resolution is just as important as prevention. During a high-traffic campaign last year, a broken link in a key call-to-action caused a brief drop in inquiries. Thanks to real-time error notifications and an on-call developer, we repaired the link in under 30 minutes, minimising the impact of only three missed leads. I think having this level of readiness ensures that even when issues arise, they don’t compromise the trust or interest of visitors exploring our parks online.
Gavin Bent, Marketing Executive, Ponds By Michael Wheat
Prioritise User Experience Issues
I encounter website errors quite often, whether it’s broken links, slow load times, or display issues. My strategy for resolving them swiftly is to prioritise the problems that impact user experience the most—like fixing broken links or improving page speed—and tackle those first. I work with a dedicated web developer who can jump in quickly to address any technical issues, which has been invaluable.
One of the biggest challenges I’ve faced was when we had a sudden dip in mobile traffic due to a responsive design issue. We caught it quickly and made adjustments to ensure the site was optimised for all devices. Having immediate access to a developer or agency helps minimise downtime and ensures we keep the site running smoothly for users.
Adnan Jiwani, Assistant Manager Digital Marketing, Ivacy VPN
Have a Dedicated Developer or Web Agency
As a marketing manager, dealing with website errors is an unavoidable part of the job, and I encounter them more often than I’d like. From broken links to issues with page loading speeds, errors can disrupt the user experience and, more importantly, impact conversion rates.
One of the most common problems I’ve faced is website downtime, often due to server issues or misconfigurations. When the site isn’t accessible, it can create significant losses, especially during high-traffic times like product launches or campaigns.
To resolve these issues swiftly, I prioritise having a dedicated developer or web agency on hand. Having a reliable tech team is essential because website errors can’t always be fixed immediately by marketing teams alone. For example, if there’s a problem with the checkout process or a bug in a form submission, the technical team is the first point of contact. The quicker they can identify the root cause and implement a fix, the less impact it has on the business. I’ve worked with a few agencies that provide 24/7 support for urgent website issues, which has been invaluable for minimising downtime and keeping our operations smooth.
However, there are also smaller but equally frustrating challenges that pop up, like technical SEO issues, such as missing meta tags, duplicate content, or improperly configured redirects. These issues aren’t immediately visible to visitors, but they can drastically affect search engine rankings and overall traffic. To stay ahead of these, I run regular audits using tools like SEMrush and Google Search Console to identify and fix any hidden technical issues that might be hindering site performance.
Having a proactive approach to website management is key. Regular testing and monitoring through both automated tools and manual checks can help catch errors early. Additionally, investing in clear communication with your developer or agency ensures that issues are dealt with promptly before they escalate. By keeping an open line of communication and acting quickly when problems arise, we can avoid significant disruptions to the user experience and business performance.
Georgi Petrov, CMO, Entrepreneur, and Content Creator, AIG MARKETER
Use Dedicated Developer Retainer
I’d say I encounter minor website errors—like broken links or layout glitches—roughly once a month, and more significant issues happen maybe once or twice a year. To address these swiftly, I rely on a dedicated developer retainer that ensures I can escalate problems and fix them within agreed timelines—often within 24 hours for critical errors.
For instance, when a payment gateway integration failed during a promotional campaign, we saw:
- A 5% spike in cart abandonment over 48 hours, signalling a serious checkout issue
- A 2-point drop in Net Promoter Score (NPS) from customers who encountered the glitch
- An immediate drop in our typical conversion rate from 4% to 2.5%
With the developer retainer in place, we resolved the gateway issue by the next business day. That approach restored conversion rates and kept the crisis from escalating further. My biggest challenge is balancing proactive site monitoring—tracking KPIs like error logs, bounce rates, and uptime—with ongoing marketing initiatives. By consistently investing in a partnership that offers timely support, I can ensure the site remains stable and user-friendly, even when unexpected errors crop up.
Windy Pierre, Growth Marketer, Mad ez Domains
Use Proactive Monitoring and Rapid Response
We often run into minor website errors, such as broken links and functionality glitches. Sometimes, minor issues affect overall performance if they are not addressed swiftly. We use proactive monitoring and rapid response to tackle these issues whenever they arise. We use Site 24×7 to identify issues as they occur.
We also conduct an extensive site audit every quarter to catch potential vulnerabilities before they start to impact user experience. We have an in-house developer that provides immediate fixes to minimise downtime. One of the most significant challenges we faced recently was our loan application form’s submit button not validating the required fields properly. This frustrated our sales team because we were generating many bad leads.
To fix the issue, we started using Hotjar to monitor form submissions and Google Tag Manager to track user interactions. These tools monitor our form behaviour 24/7 and have been configured to send automated alerts to our developers if they detect a critical issue that needs to be addressed.
Patrick McDermott, CMO, Max Cash
Prioritise and Delegate Issues
As marketing managers, we often encounter website errors like broken links, slow-loading pages, or plugin updates that disrupt key features usually at the worst times, like during a campaign launch.
To resolve these issues, we follow a simple yet effective strategy: prioritise and delegate. First, we determine if the issue is critical (e.g., the site is down) or non-urgent (like a minor design issue). For critical problems, we rely on a trusted developer on a retainer who provides immediate support. This ensures quick resolution without scrambling for help during emergencies.
For non-urgent issues, we log them into a task backlog, prioritise them, and address them in regular sprints. This keeps smaller problems from piling up unnoticed.
One of our biggest challenges came when a CMS update broke our entire site layout right before a product launch. Thanks to having a staging environment, we quickly rolled back the update and worked with our developer to patch the issue. That incident reinforced the importance of backups, staging environments, and proactive site audits to avoid chaos during critical moments.
By combining proactive planning with reliable partnerships, we’ve been able to address website issues swiftly and minimise their impact on our marketing goals.
Vikrant Bhalodia, Head of Marketing & People Ops, WeblineIndia
Maintain Proactive Strategy and Developer Partnership
Website errors are inevitable, but having a proactive strategy minimises their impact. In my role as CMO, we often encounter issues like broken links, slow load times, or plugin conflicts, especially during high-traffic campaigns. One memorable challenge occurred during a product launch when the checkout page crashed due to a server overload, risking thousands in lost sales.
To resolve these issues swiftly, we maintain a partnership with a dedicated web developer and use a monitoring tool like Google Search Console or Pingdom. These tools provide real-time alerts for critical issues, enabling us to act immediately. During the checkout crash, our developer identified the bottleneck and scaled the server capacity within an hour, minimising downtime.
To avoid recurring problems, we conduct regular site audits and keep a staging environment for testing updates before they go live. My advice? Establish a system for monitoring and response, and ensure your team or agency can act quickly. This approach not only resolves issues efficiently but also safeguards the user experience and brand reputation. A reliable web support system is invaluable, especially when the stakes are high.
Noel Griffith, Chief Marketing Officer, SupplyGem
Maintain Strong Developer Partnership
Managing an e-commerce site comes with its share of challenges, and I’ve dealt with everything from minor glitches to issues that could seriously impact sales. If there’s one thing I’ve learned, it’s that being prepared for errors is just as important as resolving them quickly.
One time, we launched a new product line and updated the website late at night to be ready for the morning release. Everything looked fine during testing, but by mid-morning, customers started reporting that the checkout button wasn’t working on mobile devices. That’s a nightmare situation—sales were slipping through the cracks. Since we monitor our site in real-time, I spotted the issue quickly, flagged it to our developer, and we had a patch in place within the hour.
There’s another issue when product pages load slowly because of high traffic or unoptimised images. Once, during a sale, this happened, and we saw a spike in cart abandonment. After that, I worked with our developer to implement a CDN (content delivery network) and image compression to prevent it from happening again.
I don’t think it’s realistic to expect zero errors, but having tools to monitor the site, a clear system for escalating issues, and a responsive developer makes all the difference. And sometimes, you just have to roll up your sleeves and dive into the details yourself.
Jayant Surana, Marketing Manager, Everyday Delta
Keep a Checklist and Perform Regular Audits
Website errors happen only about once a month or so, mostly related to third-party integrations or new features. For instance, we’ve encountered issues when a third-party tool makes an unintentional API change that causes certain functions, such as our energy comparison tool, to briefly break.
I think that mistakes like these are bound to happen, but when you catch them early it really makes a difference. That’s why we keep an eye on our site 24/7 through automated warnings for things such as load times and sign-ups. Real-time alerts enable us to mitigate the risk before it becomes a catastrophic issue, thereby avoiding lengthy downtime.
In order to quickly solve a problem, we have a transparent escalation mechanism. For fixes in an hour, our internal team does troubleshooting within the first hour of detection. If the problem calls for more sophisticated coding or infrastructure configuration, we bring on our dedicated web agency.
The hardest thing to do is to keep up with speed and precision. It’s easy to cut corners at the last minute, but if you leave it incomplete, it creates a cycle. We’ve instituted post-resolution reviews to capture every failure and its fix, reducing repeat incidents by 30% in the past year.
Benjamin Tom, Digital Marketing Expert and Utility Specialist, Electricity Monster
Use Dedicated In-House Developer
In the world of digital marketing, website errors are more of a ‘when’ rather than an ‘if.’ From my experience, I’d say I encounter such errors a couple of times a month. To tame these disruptions, our go-to strategy at Trusted Wedding Gown Preservation has been maintaining a strong partnership with a dedicated web agency because immediate support is often key.
One memorable challenge was encountering a malfunction in the online order processing system on the launch day of our Celebrity Wedding Gown Preservation Kit. It was a high-stakes situation, but with the immediate backup from our agency, we were quickly able to identify and rectify the issue.
This experience taught us the value of having a robust contingency plan, including a thorough pre-launch examination and ensuring responsive on-call support during high-traffic periods. Hence, my advice would be to invest in partnerships that offer immediate technical support and to design well-planned, strategic responses to handle website errors swiftly and effectively.
Mary Lopez, Marketing Manager, Trusted Wedding Gown
Use Proactive Monitoring and Trusted Web Agency
It’s surprisingly common to run into errors on a website—everything from broken links to server issues can pop up when you least expect it. Speaking from experience, the key to navigating this smoothly is preparation. Having a reliable developer or web agency on standby makes all the difference. I remember a time when a client’s e-commerce site went down during a major product launch. Because we had a strong support team already in place, we were able to troubleshoot the issue within minutes, minimising downtime and revenue loss.
Keep a checklist handy. Regular site audits can catch vulnerabilities like outdated plugins or slow pages early. Tools like Google Analytics help spot errors before they cause issues. Clear communication is key—ensure your team knows which errors are urgent and which are less critical.
Think of your website as a dynamic system—not “set it and forget it.” Stay proactive, stay calm, and trust your team to get back on track.
Iryna Melnyk, Marketing Consultant, Jose Angelo Studios
Partner with a Dedicated Web Agency
As an International Marketing and Partnership Manager, website maintenance is an integral part of my role at WeUni. Errors often arise, but swift resolution is key. We notice errors at least once a month, typically during updates or with new content uploads.
Our strategy involves having a dedicated in-house developer and a robust content management system (CMS) to address these errors promptly. This setup allows for direct and immediate action rather than relying on an external agency, which saves time and ensures that expertise is always on hand.
One of the biggest challenges we faced involved a critical SEO error that temporarily derailed our site’s search engine ranking. Our quick pivot to engage our developer allowed us to identify and rectify the problem within a couple of days, minimising the long-term impact.
An actionable insight for marketing managers is to have detailed process documentation and maintain close communication with technical teams. This ensures everyone is prepared to manage and resolve errors efficiently without disrupting marketing efforts.
Katherine Gonzalez Rodriguez, International Marketing and Partnership Manager, WeUni
Use Staging Environment for Testing
At Latico Leathers, we’ve advanced a mechanism to effectively address website issues, which can range from sluggish page loading to broken checkout processes. To reduce disruption, our strategy focuses on proactive monitoring and having the best help available.
To find possible problems before they become serious ones, we use technologies like SEMrush and uptime trackers. For example, we regularly look for broken links and fix pages that have been flagged as performing poorly. When bigger problems arise, such as during a product launch or sale, we have a trusted web agency on call to address critical issues like checkout malfunctions or server overloads.
One of our most difficult situations happened during a flash sale when a technical issue momentarily stopped buyers from finishing their purchases. We promptly put in place a fallback plan, rerouting visitors to a streamlined checkout page while our engineer fixed the problem. We were able to salvage the event with little loss of revenue because of this swift change of direction.
The biggest lesson we’ve learned is to stay prepared and agile. Having problem-detection systems and a responsive support system guarantees that even unforeseen mistakes are handled with little effect on the company’s operations or clientele’s experience.
Ben Schreiber, CMO, Latico Leather
Track Server Performance in Real-Time
Website errors are a common occurrence in marketing, and they demand swift resolution to prevent revenue loss and protect brand reputation. At WeUni, we often partner with a dedicated web agency that offers 24/7 support, ensuring any issue is quickly addressed. This means that whether it’s a broken link or a payment processing error, we have experts ready to tackle it immediately.
One memorable challenge was a significant downtime during peak enrollment season. By maintaining strong relationships with our web agency, we resolved it within hours, minimising disruption for our users. This experience underscored the importance of regular site audits and performance monitoring as proactive measures.
I recommend implementing a robust error-tracking system to catch issues early. Communication is key—keep all stakeholders in the loop to ensure a swift response. By planning ahead and building a reliable support network, you can handle even unforeseen challenges efficiently. Always have a contingency plan to keep operations smooth.
Filippo Tonello, Head of Marketing, WeUni
Use Mix of Internal and External Resources
I believe errors on a website often happen during content updates or when adding new features, especially if the site is integrated with multiple systems like booking tools or contact forms. In my experience, proactively running tests before publishing changes makes a significant difference. At Tingdene, we adopted a staging environment where updates are tested for functionality and compatibility before going live. This process has reduced post-launch issues by 70%, and it has been invaluable during campaigns where downtime could mean missing dozens of inquiries.
In my case, the biggest challenge was managing a site migration while maintaining functionality for visitors. I think having a structured plan and quick access to a dedicated developer made all the difference. During one migration, a design issue affected the mobile version of our site, which accounts for 60% of our traffic. Because we had a direct escalation process, the problem was resolved within two hours, and we avoided losing leads. For me personally, working with a developer who understands the site’s structure and purpose ensures any issues are fixed quickly without disrupting long-term functionality.
Toni Norman, Senior Marketing Manager, Tingdene Residential Parks
Adopt Proactive Approach
We don’t experience website downtime often, but when we do, our most common errors occur at high-traffic hours such as during sales events when load speeds are slower or when there are short periods of outage.
What helps me get through these quickly I believe is being proactive about the issue before it gets worse. We for example track server performance in real-time during such events and have preemptive notifications of bottlenecks. This is how we have decreased downtime during busy times by 50% and directly contributes to preserving sales. In my case, finding the cause and fixing the surface level repeatedly was the best approach.
I like to work with a real web developer who is familiar with the intricacies of our website and ensures that I can find the issue sooner and resolve it efficiently. For instance, one issue I have faced is that errors happen during software integrations, like when we had a new payment gateway and that conflicted with existing plugins. As far as I’m concerned, testing integrations in a sandbox reduces live site problems by 40%.
Jay Soni, Founder and Director of Sales and Marketing, Yorkshire Fabric Shop
Handle Issues Immediately
Website errors are common, especially when managing dynamic platforms like EcomBalance or TrioSEO. Issues like broken links, page speed slowdowns, or checkout errors often arise after updates or during peak traffic periods. For instance, when launching new services on TrioSEO, we faced navigation bugs that disrupted user experience.
To tackle these swiftly, we use a mix of internal and external resources. A dedicated developer team is on standby for critical issues, and we rely on tools like SEMrush Site Audit and Google Search Console for proactive monitoring. For recurring errors, detailed documentation ensures faster resolutions. At EcomBalance, we faced a challenge with a faulty payment gateway integration. To resolve it, we brought in a specialised developer and optimised our QA process for future updates.
By combining real-time monitoring, a reliable support system, and a clear escalation plan, we maintain smooth website operations across all brands, ensuring client trust and a seamless user experience.
Connor Gillivan, Entrepreneur, Owner & CMO, AccountsBalance
Work with a Trusted Web Agency
Your website isn’t static. It’s a living, breathing part of your business. And like anything alive, it breaks if you neglect it.
During one campaign for a SaaS client, a slight delay in loading time on their pricing page slashed conversions. It turned out an auto-scaling issue with their hosting provider was slowing things down during peak traffic hours.
We’ve since adopted a proactive approach. Our team has a dedicated monitoring dashboard that tracks site speed, uptime, and user behaviour in real-time. Paired with a developer on standby, we resolve issues almost as quickly as they arise.
And yes, we work with a dedicated web agency when needed. For larger projects or structural changes, having an external team that specialises in deep-dive diagnostics is invaluable.
Biggest challenges? You don’t see them coming. For example, a seemingly harmless plugin update once crashed an entire checkout flow, causing hours of downtime during a product launch. Or that time a rogue 404 error on a high-traffic blog post killed our SEO rankings for weeks before we caught it.
In marketing, speed equals revenue, and if you’re not treating your website like a Formula 1 car in a pit stop, you’re losing the race. Speed equals revenue, and staying ahead of errors means ensuring they don’t happen in the first place.
Peter Lewis, Chief Marketing Officer, Strategic Pete
Maintain a Proactive Approach and Developer Partnership
Website issues pop up more than I’d like. From broken links to sluggish pages to checkout glitches, there’s always something that needs attention. My rule? Handle it now. The moment I spot an issue, I tackle it. No point in letting problems simmer.
Small stuff, like dead links or content tweaks, I’ll knock myself out. For the technical headaches, I’ve got this web agency I’ve worked with forever. They’re golden. They know our site inside and out and dive straight in without needing the backstory.
The real nail-biters come during major updates. Rolling out new features or redesigns? That’s when things can go sideways fast, and downtime isn’t an option. Those moments get my heart racing. What saves me is having my go-to team locked in. Basically, think of them like a Formula 1 pit crew-they spring into action without missing a beat.
Sure, fixing issues matters, but catching them before they blow up? That’s the sweet spot. And when trouble does hit, having someone who moves at lightning speed makes all the difference.
John Kawecki, Marketing Manager, F1 Blast
Key Takeaways
Addressing website errors promptly is essential for maintaining a strong online presence and ensuring smooth user experiences. By learning from the strategies and solutions shared by industry experts, marketing managers can take proactive steps to minimise disruptions and improve performance. With the right approach, fixing website issues becomes a manageable task that keeps your marketing efforts on track and your customers satisfied.
At WP Creative, we offer top-tier website security and maintenance services to ensure your site runs smoothly and securely at all times.
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