Is WordPress Easy to Use: A Beginner’s Guide for Marketers
Table of Contents
- Is WordPress Easy to Use?
- How to Start with WordPress?
- WordPress Learning Resources & Tutorials
- Benefits WordPress Offers to Its Users
- SEO Basics for Marketers
- Maintaining Your WordPress Site
- Conclusion: Yes, WordPress is Easy to Use
- Start Using WordPress With WP Creative
Did you know that nearly 45% of websites worldwide are powered by WordPress?
This means almost half of all websites online rely on WordPress as their development platform. That’s a massive share! Right now, there’s really no direct competitor that matches up to WordPress.
Its features, flexibility, and overall functionality make it the go-to choice for so many, and it’s clear why it holds such a dominant place in the industry.
Is WordPress Easy to Use?
Many of our clients who are new to WordPress often feel a bit hesitant.
They come to us with questions like, “Is WordPress easy to use? Is it beginner-friendly? Can marketers handle it?”
Usually, it’s their marketing teams who will be working with WordPress—or whatever platform they choose—to boost traffic, rankings, and key KPIs. You get the idea! They want to make sure it’s a tool that won’t overwhelm their team but will help drive real results.
In this article, we’ll dive into just how user-friendly WordPress really is and explore how marketing teams can maximize its benefits. From managing content with ease to driving traffic and boosting KPIs, we’ll cover everything you need to know about making WordPress work for your team’s goals.
How to Start with WordPress?
Getting started with WordPress is surprisingly simple, thanks to the wealth of resources available online. To help you kick things off, we’ve shared some of the best resources that will guide you through every step, from setup to optimisation.
WordPress Learning Resources & Tutorials
Learn WordPress
First on our list is Learn WordPress. You can use WordPress’s own portal to get up to speed on everything from the basics of setting up a website to uploading content, writing pages, and publishing blog posts. The Learn WordPress repository has everything you need to get started, all in one place.
WordPress Developers
Another valuable official source from WordPress is the Developer Resources. If you’re interested in customizing WordPress—whether it’s adding features, editing themes or plugins, or modifying core functions—this documentation is essential. The Developer Resources provide a deep dive into how WordPress is structured and guide you on making changes without risking breakage. It’s a must-have reference for anyone looking to work directly with the WordPress core!
WPBeginner
We can’t overlook WPBeginner—one of the longest-standing and most up-to-date resources for learning WordPress. While it’s not officially associated with WordPress, WPBeginner covers nearly everything you need to know, from beginner tips to advanced tutorials. It offers a wealth of blogs and videos, making it easy to learn WordPress step-by-step.
Benefits WordPress Offers to Its Users
One main reason why people use WordPress over other website development tools out there is because of the following:
Thousands of Plugins
WordPress offers over 60,000 plugins to enable users to add virtually any functionality on websites without writing a single line of code. They can use plugins for SEO, security, and performance, and even customizing the website layout.
Unlimited Customisations
WordPress offers users the option to create websites that they truly desire. With thousands of themes and the ability to add custom CSS, users can control the appearance and layout of their site. They can use custom landing page builders to even design page layouts without coding. Moreover, each aspect of WordPress is customisable, allowing users complete freedom on their WordPress installation.
Thriving Ecosystem of Resources
WordPress has a robust ecosystem consisting of developers, designers, and contributors who create themes, plugins, and resources that enhance the platform. The platform is completely open source and managed by thousands of professionals worldwide. It is secure, growth-centric, and adaptable to a variety of user needs and industry standards.
Flexibility for All Website Types
WordPress is flexible enough to power any type of website, from blogs and portfolios to complex e-commerce sites and membership platforms. It’s open-source nature and adaptable framework allows users to scale up their websites, add features, and expand as their needs evolve, making it a favourite among both small businesses and large enterprises.
Seamless Integration with Other Applications
WordPress integrates easily with a range of third-party applications and services, such as CRMs like HubSpot Salesforce, and payment gateways like PayPal, Payoneer, Wise, Stripe, and various others. This integration allows users to manage automation, and workflows, and streamlines business operations by connecting all essential tools in one place.
Read More: See the Difference Between WordPress & WP Engine
SEO Basics for Marketers
As we discussed earlier, WordPress is an excellent platform for marketers to create and grow their websites or businesses. Now, let’s explore how marketers can leverage WordPress to their advantage.
Dynamic and Scalable Platform
First and foremost, WordPress is a dynamic and scalable platform. Anything you add to your site has a strong chance of being indexed by Google or other search engines, which is crucial for visibility.
Essential Plugins for SEO
Once your website is live, the next step is to install some essential plugins. Look for all-in-one solutions like SEMrush, Rank Math, or Yoast SEO. These plugins should be your top choice for optimising your website content.
Content Optimisation Checklist
After setting up your SEO plugins, create a checklist for optimising all your pages. This checklist should include:
- Website Content Optimisation: Ensure that your content is relevant and engaging.
- Meta Tags: Optimise title tags and meta descriptions for each page.
- Keywords: Strategically place keywords throughout your content.
- Internal and External Links: Include links to other relevant pages on your site and reputable external sources.
Integrating Analytics
Finally, you’ll want to implement analytics tools. By default, WordPress allows for easy integration with various analytics software, including Google Analytics, Google Search Console, and Bing Webmaster Tools. You don’t need to modify any code manually; most SEO plugins, like Rank Math or Yoast, have built-in options that let you add tracking codes effortlessly.
Forms for Website
Lastly, for any marketer to succeed, generating leads or orders is essential, and website forms are a primary tool for capturing these leads. If these forms aren’t functional, marketers can’t capture the necessary data to drive sales or engagement effectively. Here’s where WordPress shines: it offers a range of plugin-based forms that users can easily integrate into their websites. These plugins are straightforward to set up and provide customizable options, enabling marketers to optimise form performance. By improving form functionality, WordPress helps increase the number of qualified leads, ultimately driving more business and improving marketing success.
Read More: See how to Improve Your Website Conversion Rate
Maintaining Your WordPress Site
Now, let’s look at how you can maintain a WordPress website without breaking the bank or putting in a ton of effort. Maintaining a WordPress site is truly seamless and straightforward—even if you’re only a little familiar with websites or managing online platforms. With WordPress, regular tasks like updating plugins, adding new content, or backing up your site are easy and intuitive. It doesn’t take a lot of time or technical know-how, making it a great choice for anyone looking to run a smooth, hassle-free website.
Backups:
This should be your top priority. Keeping backups ensures that if there’s ever an issue with your hosting provider or a problem on your website, you can easily restore everything and keep things running smoothly.
Plugins:
Next, make sure that everything on your WordPress website is properly updated. There are three main things you’ll need to stay on top of:
- WordPress Core – Keep WordPress itself up-to-date to ensure stability and security.
- Themes – The theme you’re using also needs regular updates. Keeping themes current helps your website function correctly without any unexpected breaks.
- Plugins – Each plugin you’re using must be updated regularly. Many people don’t realize it, but most hacking attempts on WordPress websites come through outdated plugins. Ensuring they’re updated reduces the risk of malware and security breaches.
Security:
And while we’re on the topic of security, don’t overlook regular security audits. This includes checking for any suspicious login attempts and scanning for malware or viruses, both on the site and the hosting server. WordPress has plugins like MalCare, WP Scan, and others that make it easy to keep an eye on your website’s security.
Conclusion: Yes, WordPress is Easy to Use
We hope you now have a clear answer to the question, “Is WordPress easy to understand?” We’ve covered everything from learning resources and tutorials to help you get familiar with WordPress, to the steps for creating your own WordPress site—whether you’re using your own hosting solution with cPanel or FTP. We also discussed the key areas to stay on top of when maintaining your WordPress website. This guide gives beginners everything they need to know when transitioning to WordPress from other website frameworks.
That being said, WordPress is a highly user-friendly platform, especially for marketers, including those in Australia, looking to build fast, reliable websites to drive more traffic, capture more leads, and boost their business.
Start Using WordPress With WP Creative
Last but not least, if you’re still unsure about using WordPress or need a bit of extra guidance, we at The WP Creative are here for you! With over 12 years of experience in creating and maintaining WordPress websites, we’re well-equipped to help you not only build your website but also transform it into a powerful brand that drives business and maximizes ROI. Don’t hesitate—get in touch with us today to see how we can elevate your WordPress experience!
