How to Improve Webflow Site Speed: 5 Pro Tips from Experts
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Table of Contents
- 1. Optimise Page Structure for Speed
- 2. Compress Images Using WebP Format
- 3. Resize and Compress Images Externally
- 4. Implement Lazy Loading for Faster Loads
- 5. Use Lazy Loading and WebP Formats
- Final Thoughts on Improving Your Webflow Site Speed
Webflow does a great job when it comes to clean code and fast performance, but that doesn’t mean your site is running at its full potential. There are still plenty of ways to make it even faster, especially as your site grows or becomes more image-heavy.
In this expert roundup, five Webflow pros share their tried-and-tested strategies to improve Webflow site speed. From compressing images the right way to cleaning up unused code, these are tips that actually work.
1. Optimise Page Structure for Speed
As a Webflow developer and founder of Webyansh, focusing on optimising overall page structure for speed is a key strategy. Webflow’s advantage over WordPress is its clean, efficient code, but further improvements come from optimising internal linking structures. In one project, focusing on robust internal link strategies improved the speed by over 15%, ensuring that users could navigate quickly and easily, improving both SEO and user retention.
Additionally, deploying Webflow’s built-in functionalities to manage script execution order can drastically reduce load times. By deferring loading of non-essential scripts until after the primary content, a healthcare client saw a 25% increase in load efficiency, which significantly improved user engagement and completion of key goals on the site. Keeping the script execution clean and targeted ensures the most critical components load first, maximising Webflow’s lightweight infrastructure.
Divyansh Agarwal, Founder, Webyansh
2. Compress Images Using WebP Format
One strategy I’ve found particularly effective in optimising Webflow sites for speed is focusing on image compression using the WebP format. This format offers superior compression without sacrificing quality, which is crucial for fast loading times. In one of our projects at Ronkot Design, we transitioned a client’s site images to WebP and saw a 30% reduction in load time. This not only improved the user experience but also led to a noticeable increase in session duration and conversions.
I also recommend implementing server-side rendering for dynamic content, especially for sites with high traffic. This reduces client-side processing time by delivering pre-rendered pages, much like the practices outlined in our Google Page Experience preparations. By applying this method to a client’s high-traffic e-commerce site, we improved the Largest Contentful Paint (LCP) metric significantly, aligning with Google’s performance standards and improving their SEO rankings.
Ronak Kothari, Owner, Ronkot Design, LLC
3. Resize and Compress Images Externally
One strategy I use to boost page load speed in Webflow is optimising images at every level. While Webflow automatically compresses images, I take it a step further by resizing and compressing them using external tools before uploading.
This ensures that the images are perfectly tailored for their specific use, whether for banners, thumbnails, or background elements. It minimises unnecessary bulk in page weight without sacrificing visual quality.
I experienced a noticeable difference when working on a portfolio website for a creative client. Initially, the homepage, which relied heavily on high-res visuals, struggled with slower load times despite Webflow’s optimised hosting.
By pre-compressing every image, I reduced the overall page size significantly, cutting load times by almost half. Users immediately noticed the improved speed, commenting on how seamless the browsing experience had become. It also positively impacted SEO rankings over time.
Evgeni Asenov, SEO & Content Lead, Resume Mentor
4. Implement Lazy Loading for Faster Loads
As someone with over 20 years in digital marketing and web development, I’ve often encountered challenges related to page load speeds. One effective strategy I’ve used in Webflow is aggressively optimising images. By compressing images and ensuring they’re in the WebP format before uploading, I’ve improved load times by around 20%. This has not only improved user experience but also boosted our SEO rankings.
For a more technical optimisation, implementing lazy loading has been a game-changer. By ensuring images and iframes load only when they enter the viewport, we’ve reduced initial load times significantly. In one project with a B2B client, these improvements reduced the time-to-interactive by over 30%, dramatically improving user engagement and conversion rates.
Additionally, leveraging Webflow’s built-in tools to clean up unused CSS and scripts helped another client reduce bloat. This effort shaved off critical milliseconds, contributing to a seamless experience, especially on mobile devices, enhancing overall user retention rates.
Kiel Tredrea, President & CMO, RED27Creative
5. Use Lazy Loading and WebP Formats
One strategy I’ve found particularly effective for boosting Webflow page speed is implementing lazy loading for all below-the-fold images combined with proper image formatting. While Webflow has built-in advantages over WordPress, this approach takes performance to another level.
For a photography portfolio site we built, the client needed to showcase high-resolution images without sacrificing speed. We converted all images to WebP format, which reduced file sizes by approximately 30% compared to JPEGs while maintaining visual quality. Then we implemented custom attributes to ensure images only loaded as users scrolled down the page.
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The impact was dramatic – initial page load time dropped from 3.2 seconds to under 1.5 seconds, dramatically improving both user experience and SEO performance. Within three months, the site’s organic traffic increased by 27%, directly attributable to the improved Core Web Vitals scores.
What makes this approach work so well in Webflow versus WordPress is the cleaner code base you’re starting with. WordPress themes often come with bloated code that’s difficult to optimise without breaking functionality. In Webflow, you’re building with a performance-first mindset from the ground up.
For clients concerned about SEO, this simple optimisation strategy consistently delivers better results than even highly optimised WordPress sites using premium caching plugins and CDNs.
Harmanjit Singh, Founder & CEO, Website Design Brampton
Curious about the cost of building or hosting a Webflow site? Check out our full Webflow pricing breakdown to plan your next move confidently.
Final Thoughts on Improving Your Webflow Site Speed
Improving site speed doesn’t always require major changes. As our experts have shown, small changes like optimising images, using lazy loading, or cleaning up extra code can make a big difference to how fast your Webflow site runs and how users experience it.
And faster sites don’t just feel better. They rank higher, convert better, and keep people around longer. If your goal is to create a faster, smoother experience for your visitors (and get better results from SEO and conversions), these strategies are a great place to start.
Want expert help to boost your Webflow site speed and performance? Book a Free Consultation with WP Creative and let’s make your site faster, smoother, and ready to convert.
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