Webflow Pricing 2026: How Much Does Webflow Cost?

Table of Contents

• Webflow Pricing Plans & Packages
• How Much Does Webflow Cost?
• General Site Plans vs eCommerce Site Plans
• What are the Webflow Workspace Pricing & Plans?
• Add Seats (Team Members): How Much Do Webflow Seats Cost?
• Which Webflow Plan Is Right for You?
• Webflow Pricing vs WordPress, Shopify, Wix
• How Much Does Webflow Website Development Cost in Australia?
• Why Choose Webflow for Site Development?
• Is Webflow Good for Bigger Websites?
• Key Takeaways
• Conclusion
• Hire the Best Webflow Website Development Agency in Australia
• Webflow Pricing FAQs

No-code platforms make life much easier for marketers.

One of the best options out there is Webflow.

Many of our clients often ask about how much it costs to build a website on Webflow.

Webflow costs between $0 and $2,500/month, depending on the plan you choose and the features your website needs.

In this guide, we break down Webflow pricing and packages in simple terms. You’ll learn about general site plans, eCommerce options, workspace plans, and how much it really costs to develop a site on Webflow.

Webflow Pricing Plans & Packages

Webflow pricing starts with a free Starter plan, which gives you a basic site. However, it’s limited to just 2 pages, making it unsuitable for most professional websites.

Webflow site plans feature two different categories of pricing plans. Here is a quick look at these plans:

Webflow Pricing Plans	Cost
General Site Plan	1. Starter: Free 2. Basic: $15/month billed yearly, or $25/month 3. Premium: $25/month billed yearly, or $39/month 4. Team: $2,500/month, annual contract required 5. Enterprise: Custom
eCommerce Site Plan	1. Standard: $29/month 2. Plus: $74/month 3. Advanced: $212/month

Each package includes different features based on your needs, whether you’re building a static site, managing blog content, or scaling for enterprise use.

All Webflow site plans come with fast, reliable hosting included.

You don’t need to worry about a separate hosting setup like you would with WordPress or Shopify. Hosting is fully managed by Webflow, built on AWS infrastructure, and includes SSL, CDN, and automatic scaling, all within your monthly plan.

If you’d rather skip the build process and go straight to launch, reach out to a Webflow development agency for design, build, and ongoing support.

How Much Does Webflow Cost?

Webflow costs start at $15/month for the Basic plan on yearly billing, or $25/month if you pay monthly. The Premium plan, which unlocks the CMS, is $25/month yearly or $39/month monthly. Team sits at $2,500/month on an annual contract, and Enterprise pricing is custom.

But that is not all. Webflow also offers advanced eCommerce site plans, which start at $29/mo for the Standard plan, followed by the Plus plan at $74/mo and the Advanced plan at $212/mo billed annually.

Here is a further breakdown of the Webflow pricing for different types of websites:

Site Plans

For blogs, portfolios, service-based websites, or business sites that don’t need online selling, Webflow’s Site Plans are a perfect fit.

These plans offer all the tools you need to create a fast, professional-looking site with custom design and CMS options.

Webflow splits them into three Site plans (Starter, Basic, Premium) and two Platform plans (Team, Enterprise):

1. Free Starter Site Plan

Webflow’s Starter Plan is free and designed for beginners who want to try out the platform without a financial commitment. It’s great for exploring the interface, building simple landing pages, or testing layout ideas.

Key features:

• Hosted on a Webflow.io subdomain
• Build up to 2 static pages
• Limited Webflow CMS
• 1 GB bandwidth for light traffic
• Up to 50 form submissions (lifetime)
• Webflow AI included
• Webflow Cloud app hosting
• Free Starter Workspace

Perfect for learning the basics before moving to a paid site plan.

2. Basic Site Plan – $15/month billed yearly, or $25/month

The Basic plan is ideal for simple, static websites that don’t need CMS or eCommerce features. Think personal portfolios, small business sites, or marketing landing pages.

Key features:

• Use a custom domain
• Up to 300 static pages
• 10 GB bandwidth
• Unlimited form submissions
• Password protection
• Webflow AI
• MCP server
• Webflow Cloud app hosting
• Free Starter Workspace

If you only need one or two websites without content-driven functionality, this is the best starting point.

3. Premium Site Plan – $25/month billed yearly, or $39/month

Premium replaced the old CMS plan. It’s built for content-driven sites like blogs, directories, and portfolios, and it’s where the Webflow CMS unlocks.

Key features:

• Everything in Basic, plus:
• Webflow CMS
• 50 GB bandwidth, with higher tiers selectable
• Code components
• Site search
• Form file upload
• Well-known files support

A great fit for growing businesses, bloggers, or content marketers.

4. Team Plan – $2,500/month, annual contract required

Team is a Platform plan rather than a Site plan. It’s built for growing organisations that need governance and control across multiple sites without moving to a full enterprise agreement.

Key features:

• Everything in Premium, plus:
• Site and Workspace management
• Webflow Localize included
• AEO agents
• Publishing workflows
• Single-page publishing
• Site activity log and API
• Foundational governance
• Enhanced security and compliance
• Priority support

5. Enterprise Plan – Custom Pricing

The Webflow Enterprise plan is built for large organisations managing complex digital platforms. It offers high-performance infrastructure, premium support, and scalable features.

Key features:

• Everything in Team, plus:
• Enterprise-ready scale
• Granular permissions and custom roles
• Advanced governance
• Secure integrations
• Dedicated account manager
• Enhanced SLAs
• Custom configurations

For full control, speed, and support, this plan delivers everything at scale.

If Webflow’s pricing seems too high for your long-term needs, you may want to consider other options. Our step-by-step migration guide from Webflow to WordPress can help you transition smoothly.

eCommerce Site Plans

If you’re planning to sell products, manage inventory, and accept payments online, Webflow’s eCommerce Plans are built for you.

These plans include everything from product management, custom shopping carts, to secure checkout.

The eCommerce site plans are further divided into three categories:

1. Standard Plan – $29/month (billed annually)

Great for small businesses just starting with eCommerce. The standard eCommerce plan includes essential features to help you launch your online store without a high upfront cost.

• Up to 500 eCommerce items
• 2,000 CMS items
• 2% transaction fee
• Includes all Premium plan features

This plan is ideal if you’re testing the market or building a simple product-based site.

2. Plus Plan – $74/month (billed annually)

Best for growing stores that want more capacity and zero transaction fees.

• Up to 5,000 eCommerce items
• 10,000 CMS items
• 0% transaction fee
• Includes all Premium plan features

Perfect for established businesses looking to scale and keep more of their profits.

3. Advanced eCommerce Plan – $212/month (billed annually)

Built for high-volume eCommerce businesses that need maximum scale and performance.

• Up to 15,000 eCommerce items
• 10,000 CMS items
• 0% transaction fee
• Includes all Premium plan features

*All prices are in USD, per site, and exclude tax. Billing yearly saves up to 40% compared with monthly.

Webflow Add-ons: The Costs You Won’t See Upfront

Webflow Site plans aren’t the whole picture.

There’s a layer of optional paid add-ons that sit on top of your plan, and they can change your monthly bill significantly. If you’re budgeting for a Webflow site in 2026, these are real numbers worth knowing upfront.

There are three add-ons available on top of any paid Site plan.

1. Webflow Optimize (from $379/month)

A/B testing and personalisation are built directly into Webflow. Pricing scales with monthly page views, starting at 25,000 and going up to 500,000 or more.

This one’s worth adding when your top-traffic pages can justify the spend through measurable conversion lifts. For most early-stage sites, it’s overkill. Wait until you have real traffic and a real testing program.

2. Webflow Analyze (from $12/month)

Native site analytics inside your Webflow dashboard, with no third-party scripts to manage. Pricing scales with monthly sessions, starting at 2,000.

Most users can skip this at launch and rely on free tools like Google Analytics 4 until data volume justifies the upgrade.

3. Webflow Localize (from $12/month)

Built-in multilingual support that replaces the need for third-party translation plugins. Two tiers are available.

Localize Essential is $12/month and covers up to 3 locales. Includes machine translation, CMS and static page localisation, localised SEO meta tags, and style localisation.

Localize Advanced is $35/month and covers up to 10 locales. Includes everything in Essential, plus asset localisation, localised URLs, automatic visitor routing, and custom translation glossaries.

Add Localize if you serve audiences in multiple languages or regions. Skip it if you’re operating in one market.

General Site Plans vs eCommerce Site Plans

Features	General Site Plans	eCommerce Site Plans
Ideal For	Blogs, portfolios, service-based websites	Online stores, product-based businesses
CMS	Yes	Yes
eCommerce Capabilities	No	Yes
Transaction Fees	None	2% on Standard 0% on Plus and Advanced
Product Catalogue Support	Limited (via integrations)	Up to 15,000

The decision to choose between the Webflow eCommerce plan or the general plan depends on the type of business you have and the specific eCommerce site plans available.

If you have a large number of eCommerce products to market, opting for an eCommerce plan makes more sense because it includes all Premium plan features. Naturally, the price is higher than Premium by default.

However, if you only have a small number of eCommerce products and prefer to integrate a third-party payment gateway like PayPal and Stripe with your Webflow account, then the Premium package is suitable, and you can integrate the payment gateway separately.

What are the Webflow Workspace Pricing & Plans?

Webflow Workspace Plans are designed to facilitate collaboration, site staging, and project management across teams.

They are billed per seat and come in various tiers to suit freelancers, agencies, in-house teams, and enterprises.

1. Starter Workspace Plan – Free

Best for: Individuals exploring Webflow or working on personal projects.

Key Features:

• 2 unhosted (staging) sites
• 2 static pages per site
• 50 CMS items per site
• 1 full seat (Workspace owner)
• Invite up to 2 guests (Agency or Freelancer)

Ideal for getting started with Webflow’s interface and building simple prototypes.

2. Core Workspace Plan – $19/month per seat

Best for: Small in-house teams beginning to scale their web projects.

Key Features:

• 10 unhosted (staging) sites
• 300 static pages per site
• 50 CMS items per site
• Custom code integration
• Code export capability
• Basic user roles and permissions

Provides essential collaboration tools for growing teams.

3. Growth Workspace Plan – $49/month per seat

Best for: Mid-sized in-house teams requiring advanced collaboration features.

Key Features:

• Unlimited unhosted sites
• All Core plan features
• Advanced user roles and permissions
• Site-level access controls
• Publishing permissions control
• Shared Libraries for design consistency

Suitable for teams managing multiple projects with complex workflows.

4. Enterprise Workspace Plan – Custom Pricing

Best for: Large organisations with complex needs and high-security requirements.

Key Features:

• Unlimited unhosted (staging) sites
• Unlimited seats with advanced roles
• Advanced security features (e.g., SSO, custom SLAs)
• Dedicated customer success manager
• Advanced collaboration tools (e.g., page branching, private staging)
• Custom billing and invoicing options

Tailored solutions for enterprises requiring scalability and compliance.

Workspace Plans For Freelancers and Agencies

In addition to the Workspace plans for teams, Webflow also offers similar plans for freelancers and agencies.

1. Freelancer Workspace Plan – $16/month

Best for: Freelancers managing a few client projects who need CMS access and client billing tools.

Key Features:

• 10 staging sites on Webflow.io domains
• Free guest access in client Workspaces
• Includes 1 full seat
• Full CMS access on staging sites
• Client payments enabled

Perfect for solo professionals who want a streamlined way to manage multiple client websites.

2. Agency Workspace Plan – $35/month

Best for: Agencies working with many clients and needing advanced controls and collaboration features.

Key Features:

• Unlimited staging sites on Webflow.io domains
• Free guest access in client Workspaces
• Includes 1 full seat
• Full CMS access on staging sites
• Client payments enabled
• Advanced roles and permissions
• Shared Libraries for design consistency

Ideal for agencies managing large volumes of projects and teams.

*All the prices mentioned are based on annual billing.

Add Seats (Team Members): How Much Do Webflow Seats Cost?

Workspace plans give your team a place to work. Seats decide who can do what inside them.

Every Workspace plan includes 1 full seat for the owner. After that, every additional team member you invite costs extra, depending on what they need to do.

There are three seat types.

1. Full Seat ($39/month per seat)

Full design access. Build sites, manage admin settings, edit everything.

Best for designers, developers, and admins who work on the site itself.

2. Limited Seat ($15/month per seat)

Content editing access only. Edit copy, swap images, build pages from approved components.

Best for content editors, marketers, and team members who update the site but don’t design it.

3. Free Seat ($0/month)

View and comment access. No editing.

Best for stakeholders, reviewers, and anyone who needs to see work in progress and leave feedback.

Which Webflow Plan Is Right for You?

Webflow’s plan structure looks complicated, but most people fit into one of five common scenarios. Find yours below.

If you’re building a personal site, portfolio, or simple landing page

Go with the Basic Site plan ($15/month on yearly billing). It includes a custom domain, 300 static pages, 10GB bandwidth, and unlimited form submissions.

Skip add-ons and seats. You’re a team of one.

If you’re building a content-driven site, blog, or small business website

Go with the Premium Site plan ($25/month on yearly billing). This is the popular choice for a reason. You get the full Webflow CMS, 50GB bandwidth, and site search.

Add Localize Essential ($12/month) only if you need multilingual support.

If you’re a growing marketing team with high-traffic content

Go with the Premium Site plan ($39/month on monthly billing, or $25 yearly) plus a Core Workspace ($19/month) if you have collaborators. Premium handles the full CMS and 50GB bandwidth, with higher tiers selectable as you grow.

Add Limited seats ($15/month each) for content editors. Add Full seats ($39/month each) for designers. A typical 4-person marketing team lands at around $88 to $130/month: Premium plan ($39), Core Workspace ($19), and two Limited seats ($15 each). Add a Full seat ($39) if you have a designer building in Webflow.

If you’re launching an eCommerce store

Start with the Standard eCommerce plan ($29/month) if you’re under 500 products and below $50K/year in revenue. The 2% transaction fee is annoying but manageable at this scale.

Move to Plus ($74/month) once you hit $50K to $200K in annual sales. The 0% transaction fee usually pays for the upgrade by itself.

Move to Advanced ($212/month) only when you’re scaling past 5,000 products or $200K+/year.

If you’re a freelancer or agency managing client sites

Use a Freelancer Workspace ($16/month) or Agency Workspace ($35/month) to manage multiple staging sites. Each client site still needs its own paid Site plan once you publish, billed separately.

Webflow’s Agency Workspace includes 3 free client seats per site, which keeps costs down when handing over to clients.

Webflow Pricing vs WordPress, Shopify, Wix

Let’s compare Webflow with a few other alternatives to determine if Webflow offers better features and value.

Platform	Entry plan (USD)	Average Annual Cost (USD)	What You Get
Webflow	$25/month	$300/year	Hosting, CMS, no-code design, SSL, CDN
WordPress	Variable	$60 to $600+/year	Open-source software, plus hosting, theme, and plugins separately
Wix	$29/month	$348/year	Hosting, drag-and-drop website builder, basic eCommerce
Shopify	$29/month	$348/year	Full eCommerce, hosting, and payment processing

The plans above represent the most commonly used tier for each platform: Webflow Premium, Shopify Basic, Wix Core, and a typical managed WordPress setup. The monthly numbers look close, but what you pay over a year depends on what each platform leaves out.

• WordPress has the lowest entry cost on paper, but the platform is unmanaged. Once you add hosting, plugins, and developer time, the real monthly spend usually lands at $30 to $80, sometimes higher.
  
• Shopify is purpose-built for eCommerce. The $29 Basic plan covers the platform, but payment processing fees, transaction fees, and essential apps usually push most stores 50 to 100% above the base plan.
  
• Wix Light is $17/month and bundles hosting like Webflow, though Webflow Basic undercuts it at $15 on annual billing.
  
• Webflow sits mid-pack on platform fees, but bundles hosting, CMS, security, SSL, and design control with no plugin maintenance. For marketing teams updating content without a developer queue, the saved time often outweighs the platform fee within months.

How Much Does Webflow Website Development Cost in Australia?

The cost of Webflow website development usually depends on the type of website you are creating and the Webflow pricing plan you choose.

1. Webflow Basic Website Development Cost

If you have a basic pricing plan and you want only two pages designed for your Webflow site, the cost will be a lot lower.

A two-page Webflow build runs $2,000 to $5,000 with a freelancer or small studio. Adding animations, banners, video and integrations pushes it toward the upper end.

Agencies rarely take on projects this small. If two pages is all you need, a freelancer is the better commercial choice.

2. Webflow CMS Website Development Cost

Similarly, if you have the Premium plan with full CMS access and wish to create a website with many pages, around 20 or more, each following a separate theme, the cost of Webflow development will be approximately $15,000 to $25,000 for a standard website design without extensive animations, videos, or images.

However, if you want to incorporate more animations, specific integrations, or 3D animations like Lottie files or Spline effects, the cost will increase significantly. Just the 3D animations alone could cost around $5,000. This is another factor to consider when planning your website.

3. Webflow eCommerce Website Development Cost

eCommerce plans are somewhat different from typical websites because they require careful consideration of the hierarchy of all pages, including category and product pages, which must be designed separately. As a result, eCommerce sites tend to be on the higher end of the cost spectrum.

The cost usually starts from $15,000 and can go up to $50,000 or even more, depending on catalogue size, integrations and the level of custom design. Most Webflow eCommerce builds delivered by a website development agency land between $20,000 and $40,000.

Why Choose Webflow for Site Development?

You’re probably wondering why Webflow development costs sit close to WordPress or Drupal builds, especially after we’ve just shared the pricing details.

The reason is that the platform pricing is only one part of the equation. The other part is what Webflow gives you that other platforms make you build or buy separately.

Here are the standout features that make Webflow development unique:

1. No-Code Development: Build pixel-perfect, fully custom sites without writing code. Your designers get full creative control, your developers get clean exported HTML/CSS, and your marketing team gets a CMS they can actually use.
   
2. No-Dependency: Once your Webflow site is built, ongoing maintenance is simplified. Unlike other platforms such as WordPress or Drupal, your marketing team can manage the site without needing a dedicated maintenance company.
   
3. Integrated Hosting: Webflow websites are hosted directly on Webflow’s AWS infrastructure, eliminating the need for separate hosting bills, complex migrations, or scaling issues as your site grows.
   
4. Built-In Security and Integrations: No third-party plugins means fewer vulnerabilities and no patching cycles. This saves smaller development teams and in-house marketing teams significant time on security, SEO, and updates.
   
5. Ease of Use: Webflow’s intuitive interface allows non-technical users to update and manage the website effortlessly. Once trained, your team can publish blogs, swap images, and update copy in minutes.
   
6. Faster updates and launches: Changes go live in minutes, not days. That speed compounds when you’re running landing page tests, launching seasonal campaigns, or iterating on conversion experiments.

Is Webflow Good for Bigger Websites?

Yes. Webflow runs enterprise-scale sites for brands like Lattice, Verifone, Discord, and TED. So when clients ask whether Webflow can handle a larger site or online store, the honest answer is: it already does, every day.

The question isn’t really whether Webflow can handle scale. The question is whether your plan can. Like Shopify, Squarespace, or any other hosted platform, your bandwidth, page count, CMS items, and team seats are all tied to the tier you’re on.

The Premium plan handles 50GB of bandwidth with higher tiers selectable, the full Webflow CMS, and 300 static pages, which is enough for most growing marketing sites. The Team plan adds governance, publishing workflows and priority support for organisations running several sites.

If you’re hitting bandwidth limits, scaling content faster than the CMS allows, or running a high-traffic eCommerce store, the upgrade path is straightforward. Pick the plan that matches the traffic you’re actually getting today, then move up as you grow.

Not sure Webflow is worth the cost? Check out these Webflow alternatives that offer better value.

Key Takeaways

• Webflow pricing has 4 layers: Site plans ($15 to $2,500/month), Add-ons ($12 to $379/month), Workspaces ($16 to $49/month), and Seats ($15 to $39/month per team member).
• The Premium plan ($25/month yearly) is the most popular pick for content-driven business sites. The Team plan ($2,500/month) handles multi-site governance and larger organisations.
• A typical 4-person marketing team lands at $88 to $130/month all-in (Premium plan + Core Workspace + 2 Limited seats). Solo users on simple sites pay as little as $15/month.
• Webflow vs alternatives: Webflow and Wix are close at entry level, WordPress has the lowest sticker price but unbundled costs add up, and Shopify is built for eCommerce. Pick the platform that matches how you’ll run the site.
• Webflow development ranges from $2,000 for a basic two-page site with a freelancer, to $50,000+ for full eCommerce builds. Agency-level scoped builds start from $15,000.

Conclusion

Webflow offers one of the most flexible no-code platforms on the market, with pricing that suits everyone, from solo creators on the free plan to large teams needing custom account plans.

Choosing the right Webflow plan comes down to understanding your needs, whether you’re building a simple brochure site, a content-heavy blog, or a full-scale online store.

The Webflow pricing breakdown above should help you make an informed decision. From workspaces to site plans, Webflow offers the tools and flexibility to grow with your business.

Hire the Best Webflow Website Development Agency in Australia

If you are new to Webflow and looking for an expert Webflow development agency that can help you learn the ropes and create a stunning website, WP Creative is the agency to go with.

We not only build stunning, high-performing websites but also provide Webflow eCommerce and ongoing Webflow maintenance services from $2,500 a month. This means you can launch and scale your site without having to hire a dedicated development team, leaving your marketing team free to focus on strategies that drive growth.

Contact Us Today to Discuss Your Webflow Development Project

Webflow Pricing FAQs

Is Webflow 100% free?

You can build and host a basic site for free on Webflow’s Starter plan, but with limits.

The free plan caps you at 2 pages, 50 form submissions over the lifetime of the site, 1GB bandwidth, and a webflow.io subdomain (no custom domain). It works for testing, prototyping, or learning the platform. It does not work for a real business site.

To launch on a custom domain or scale beyond the basics, you need at least the Basic Site plan at $15/month.

Do I have to pay extra for Webflow’s CMS?

Yes, if you want a site with dynamic content like blogs, case studies, or team pages.

The Basic plan ($15/month) does not include CMS features. To unlock the Webflow CMS, you need the Premium plan at $25/month or higher.

Why does Webflow charge for both hosting and a workspace?

Because they cover different things.

Your Site plan covers what your visitors see: hosting, the published site, CMS, bandwidth, and SSL. Every site you publish needs its own paid Site plan.

Your Workspace plan covers how your team works behind the scenes: how many staging sites you can have, how many team members can collaborate, and what permissions they get.

If you’re building one site by yourself, the free Workspace works fine. The Workspace upgrade only matters when you have multiple staging sites, team collaboration needs, or want code export and shared design libraries.

Is Webflow worth paying for?

For most growing businesses, yes. For very small or static sites, not always.

Webflow’s value comes from bundling design control, hosting, CMS, security, and SSL into one platform with no plugin maintenance. Marketing teams can update the site themselves without a developer queue. That saved time often outweighs the platform fee within a few months.

Where Webflow becomes harder to justify is for sites with no content updates, no marketing program, and no need for design flexibility. A simple static site can be cheaper on Wix or basic WordPress hosting.

Still unsure if Webflow is the right choice for you? See how it stacks up against WordPress in our expert roundup. Industry professionals weigh in on the pros and cons of both platforms to help you make the best decision. Read the Expert Roundup now!

Is Webflow cheaper than Wix?

It depends on what you’re building.

Webflow Basic is $15/month on annual billing, which undercuts Wix Light at $17. On monthly billing Webflow Basic is $25, so Wix is cheaper. Either way, Wix Light doesn’t include eCommerce or advanced features.

For a content-driven business site, Webflow Premium ($25/month) and Wix Core ($29/month) are close in price. Webflow gives you more design control and a better CMS. Wix is easier for non-designers to use.

The honest answer: pick the platform that matches your team’s skills and your design needs, not the one that’s $5 cheaper.

Can I switch Webflow plans later?

Yes. You can upgrade or downgrade at any time, and Webflow prorates the difference.

Most teams start on Basic or Premium and upgrade as their traffic, content volume, or team size grows. There’s no penalty for switching, no contract lock-in beyond your annual billing term, and your site stays live throughout.

This is one of the reasons we recommend starting with the plan that fits today, not the one you might need in 18 months.

Can I transfer a Webflow site between accounts?

Yes. If you’re moving a site between Webflow accounts (for example, when handing over a build to a client), Webflow has a built-in site transfer process. Our step-by-step guide on transferring a Webflow site walks through how to do it safely without losing any settings or content.