Is Webflow for Ecommerce the Right Choice?


Webflow for eCommerce

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Table of Contents

When it comes to building visually stunning online stores, Webflow has been turning heads among designers, developers, and businesses alike. But how does it truly stack up against e-commerce giants like Shopify and WooCommerce? And does it deliver where it counts, in performance, ease of use, SEO, checkout customisation, and third-party integrations?

To find out, we spoke with 12 industry thought leaders who have hands-on experience across multiple platforms. Their insights shed light on Webflow eCommerce’s real-world strengths, limitations, and whether it’s the right fit for your next online store, whether you’re a designer, developer, or business owner.

From pixel-perfect design control to scaling challenges, here’s what the experts had to say about building and managing e-commerce sites on Webflow.

1. Unparalleled Design Freedom And Customisation

Webflow’s eCommerce capabilities are impressive, offering unparalleled design freedom and customisation. Unlike Shopify’s rigid templates, Webflow allows you to craft pixel-perfect, on-brand experiences. However, this flexibility comes at the cost of a learning curve. For smaller stores, Shopify’s simplicity may be preferable. 

Personally, I love Webflow for my clothing line’s online store. The checkout process seamlessly integrates with my branding, boosting conversions. Webflow’s SEO and speed are top-notch, too. But managing inventory across multiple sales channels requires third-party tools. Overall, Webflow excels for design-focused eCommerce, prioritising uniqueness over simplicity.

Anupreet Kaur, Content And Digital Marketing Manager, Mitt Arv

2. Design Flexibility And Customisation

As someone with a decade of experience in design and running a creative business, I’ve found Webflow eCommerce to be a game-changer for design flexibility. Unlike Shopify, which can feel templated, and WooCommerce, which often requires more technical know-how, Webflow gives me complete creative control without needing to code extensively. The visual editor is intuitive, allowing me to bring my ideas to life exactly as I envision them.

That said, Webflow’s checkout customisation can be a bit limited compared to Shopify, but integrations can address those gaps. What I love most is how SEO-friendly the platform is; it’s seamless to optimise pages, ensuring my site ranks highly and reaches the right audience. If you prioritise design and want a platform that scales with your creativity, Webflow is absolutely worth considering!

Ketie Zhang, Founder, Ketie Story

3. Webflow Shines In Design Flexibility

Webflow’s eCommerce shines in design flexibility. Unlike Shopify, which locks you into prebuilt themes, Webflow gives you full control over layouts, animations, and interactions. It’s a designer’s dream but has a learning curve. WooCommerce wins on third-party integrations, but Webflow keeps things sleek; fewer plugins mean better performance. The built-in CMS makes product management smooth, though bulk-editing large inventories isn’t as robust as Shopify.

Checkout customisation is limited. Shopify’s checkout is more optimised, while Webflow’s lacks multi-currency support and advanced payment options. SEO tools are solid, clean code, fast loading, and full meta control.

Scalability? It’s growing but not there yet for high-volume stores. If you need pixel-perfect control and don’t mind some workarounds, Webflow is incredible. But for complex eCommerce, Shopify or WooCommerce still lead.

Would I recommend it? It depends on how much control you want over design vs. functionality.

Dhari Alabdulhadi, CTO and Founder, Ubuy Netherlands

4. Complete Design Flexibility Without Templates

Webflow eCommerce is a great option for those who want complete design flexibility without relying on pre-made templates. Unlike Shopify or WooCommerce, Webflow gives full control over the site’s layout, animations, and interactions, making it ideal for brands that want a unique and custom online store. The visual editor is a standout feature, allowing for pixel-perfect designs without needing extensive coding knowledge. However, there is a learning curve, especially for beginners who are used to drag-and-drop builders like Shopify.

In terms of performance, Webflow is well-optimised, offering fast-loading pages and clean code, which positively impacts SEO. It also provides built-in SEO tools such as customisable meta tags, alt text for images, and automatic sitemap generation. But when it comes to scalability, Shopify and WooCommerce have an edge due to their vast plugin ecosystems and more advanced e-commerce functionalities. Webflow’s checkout process is somewhat limited in customisation compared to Shopify, which offers more options for optimising conversions.

One of the biggest challenges with Webflow eCommerce is third-party integrations. While it does support some essential integrations, it doesn’t have as many native apps as Shopify or WooCommerce. This can make tasks like multi-channel selling, advanced analytics, or complex inventory management more difficult. Additionally, payment gateway options are limited to Stripe and PayPal, which may not be ideal for all businesses.

Overall, Webflow is a great choice for brands that prioritise design and branding, but if you need extensive eCommerce features, scalability, and a wide range of third-party integrations, Shopify or WooCommerce might be a better fit. If your goal is to create a visually stunning store with a seamless experience, Webflow is worth considering, but be mindful of its limitations before committing. Would I recommend Webflow for eCommerce? Yes, but mainly for businesses focused on design-driven experiences rather than complex eCommerce operations.

Priyanka Prajapati, Digital Marketer, BrainSpate

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5. Creativity Unlocked With Webflow

When I first used Webflow for an e-commerce project, it felt like I had unlocked a playground for creativity. Building an online store didn’t feel like work; it felt like art. Unlike other platforms where templates dictate much of the look, Webflow handed me the tools to design every pixel exactly how I wanted. 

I could bring the client’s brand vision to life in a way that felt truly bespoke. For small to mid-sized stores, this freedom was incredible, but I quickly learned that creativity alone doesn’t always solve logistical challenges.

The first hiccup came with scaling. While designing a small product catalog was seamless, managing a growing inventory became tedious. Features like bulk product updates or automation for stock management weren’t as robust as I’d experienced with other platforms. 

For a small store, it wasn’t a deal-breaker, but for a client expanding into global shipping and multi-currency options, I had to rely heavily on integrations, which added complexity and cost.

What Webflow does get right is performance. The lightweight code and customisation options made optimising for SEO a breeze, and the store loaded quickly, even on mobile, which is something my clients loved. That said, the checkout experience felt restrictive. While it worked fine, customisation options for specific needs, like advanced shipping rules or alternative payment gateways, were limited.

Erin Siemek, CEO, Forge Digital Marketing, LLC

6. Total Creative Freedom With Webflow

Webflow shines when it comes to design flexibility. It offers a visual editor that allows for total creative freedom, which is a big win compared to Shopify or WooCommerce, where themes can sometimes feel restrictive. You can customise everything without diving deep into code, which helps create a unique online store. But, when it comes to managing a large product catalog, Webflow might not be as straightforward as Shopify with its rich eCommerce features or WooCommerce’s expanded plugin ecosystem. 

In terms of performance, Webflow generally delivers fast load times due to its clean, efficient code, which also benefits SEO. However, scalability can be tricky if you anticipate rapid growth or need advanced eCommerce capabilities. Checkout customisation is quite user-friendly, yet third-party integrations aren’t as broad or diverse as those found in other platforms.

For a practical tip, consider using Webflow’s CMS capabilities to manage blog content alongside your shop, enhancing both SEO and user experience. For those who prioritise design and have a small to medium product range, Webflow is a solid choice. If the goal is extensive eCommerce functionality, Shopify or WooCommerce might align better with long-term needs.

Connor Butterworth, Founder, Marketing & Sales Expert, Southwestern Rugs Depot

7. Complete Control Over Layout With Webflow

Yes, I’ve used Webflow for eCommerce. It stands out with its high design flexibility. Unlike Shopify or WooCommerce, Webflow allows complete control over the layout, ensuring each element is customisable. The performance is strong, but large-scale stores may face limitations, as the platform’s scalability can be an issue for high-volume stores. Management is relatively simple, but it requires some familiarity with the platform compared to Shopify’s more user-friendly interface.

Webflow’s checkout customisation options are excellent, allowing businesses to adjust the process seamlessly. However, integrations with third-party tools are not as extensive as Shopify’s.

For SEO, Webflow performs well with easy URL management and metadata editing. I appreciate the creative freedom, but some advanced eCommerce features, like built-in marketing tools, are lacking.

Overall, I’d recommend Webflow for small to mid-size stores, but larger, more complex eCommerce operations may benefit from platforms like Shopify or WooCommerce.

Mike Khorev, Managing Director, Nine Peaks Media

8. Full Control Over Design And Layout

I’ve used Webflow for eCommerce, and its design flexibility is unparalleled compared to platforms like Shopify or WooCommerce. With Webflow, I could fully leverage its visual editor and CSS-style controls to build a custom storefront without being restricted to rigid themes. 

The ability to fine-tune layouts using grid systems, custom animations, and responsive design tools meant I could craft an online store that looked and functioned exactly the way my client envisioned, rather than compromising on design constraints common in other platforms.

In one project, a boutique store required product pages with conditional visibility based on inventory and intricate filtering options for categories. 

Using Webflow’s CMS collection functionality and its robust designer, I built dynamic product listings that updated automatically as stock changed. Performance-wise, Webflow excelled with fast load speeds, thanks to its clean code output and hosting on AWS. 

However, I did run into limitations, like a lack of built-in multi-currency support or payment integrations beyond the default options, requiring custom JavaScript or third-party tools to fill in gaps.

Webflow shines for eCommerce stores that emphasise design and front-end customisation, but for more complex workflows like advanced checkout options or B2B-oriented features, it might require extra technical effort.

Evgeni Asenov, SEO & Content Lead, Resume Mentor

9. High Design Flexibility With Webflow

Webflow is an excellent choice for eCommerce brands that prioritise design flexibility and security, offering a built-in SSL certificate and a visual editor for fully customisable storefronts without relying on rigid themes. 

This makes it ideal for businesses focused on unique branding and high-end aesthetics.

However, WooCommerce excels in SEO and scalability due to its vast selection of SEO plugins and integration within the WordPress ecosystem. 

It also offers easier migration, making it a better fit for businesses that may need to switch platforms or expand over time. 

Additionally, WooCommerce provides greater control over product variations, payment gateways, and checkout customisation, giving businesses more flexibility in scaling their online stores.

So, for those prioritising creative freedom and a streamlined, hosted experience, Webflow is a solid option. 

But for businesses focused on SEO, migration ease, and long-term scalability, WooCommerce remains the more adaptable and powerful choice.

Gursharan Singh, Co-Founder, WebSpero Solutions

10. Distinct Advantages In Design Flexibility

I’ve used Webflow for eCommerce, and it offers some distinct advantages over platforms like Shopify and WooCommerce, particularly in terms of design flexibility. With Webflow, you have full control over the design and layout, which is ideal for custom-built stores that want unique branding and aesthetics. Unlike Shopify or WooCommerce, which can feel more templated, Webflow allows for greater freedom in creating visually stunning websites without needing to rely heavily on developers.

In terms of performance, Webflow is excellent, offering fast load times and clean, responsive design out of the box. Ease of management is good for users familiar with web design tools, but it may be a bit more complex for beginners compared to Shopify’s more user-friendly interface. The checkout customisation is a big plus, as it allows for a tailored experience, although third-party integrations can sometimes require more manual configuration compared to Shopify.

SEO is solid, as Webflow offers good control over metadata, structured data, and clean code. However, scalability may pose a challenge for larger eCommerce stores, as Webflow lacks some of the advanced features that Shopify or WooCommerce offer, like extensive app integrations or built-in payment solutions. Overall, I would recommend Webflow for design-focused stores with a smaller to mid-size catalog, but for larger, feature-heavy operations, Shopify or WooCommerce might be a better fit. Webflow truly delivers for those who prioritise design flexibility and custom experiences.

Shehar Yar, CEO, Software House

11. Pixel-Perfect Control With Webflow

I’ve implemented Webflow for several e-commerce clients, and it offers an interesting middle ground between platforms. The design flexibility is where Webflow truly shines, you get pixel-perfect control that’s simply unmatched by Shopify or WooCommerce. This allows for unique shopping experiences that feel custom-built rather than template-based.

One jewellery designer client needed their product pages to reflect their artistic brand identity. With Webflow, we created animations and interactions that showcased each piece in a gallery-like experience, something that would have required custom development work on other platforms.

However, Webflow does have limitations for larger e-commerce operations. The product variant limit (100 per product) can be restrictive for fashion retailers with multiple size/color combinations. The platform also lacks some advanced features that come standard with Shopify, like abandoned cart recovery and built-in marketing tools.

For SEO, Webflow performs exceptionally well. The clean code structure and fast loading speeds give sites a performance edge that can boost rankings. We’ve seen clients move from WooCommerce to Webflow and experience noticeable improvements in organic traffic simply due to better technical SEO fundamentals.

The checkout experience is less customisable than I’d like. While you can style the checkout pages to match your brand, you can’t fundamentally change the flow or add custom fields easily, something Shopify Plus and WooCommerce offer.

I typically recommend Webflow for e-commerce clients with smaller inventories (under 500 products) who prioritise unique design and user experience over advanced selling features. For larger operations or those needing complex inventory management, Shopify remains the more practical choice despite its design limitations.

Harmanjit Singh, Founder & CEO, Website Design Brampton

12. Strategic SEO Advantage and Design Control With Webflow

Having worked extensively across Shopify, WooCommerce, and Webflow, I can say Webflow’s greatest strength lies in its design flexibility and clean code output. It’s a dream for front-end teams and SEO professionals who want speed, control, and precision.

Where Shopify often restricts you with its rigid theme structure and WooCommerce can get bloated with plugins, Webflow gives you total control over layout, animation, and UX without needing to fight against the platform. You can design from the canvas up, which is liberating for brands wanting a truly custom experience.

From an SEO standpoint, Webflow does a lot right: clean HTML, editable meta fields, custom schema, and full control over URLs. But it’s not perfect; multilingual support is still limited, and eCommerce schema often needs to be implemented manually or through workarounds.

The biggest challenge, though, is checkout customisation and third-party integrations. Shopify’s app ecosystem is leagues ahead when it comes to out-of-the-box functionality. Want a one-click upsell? Complex shipping logic? Subscription models? Shopify handles it easily. Webflow, in contrast, often requires custom dev work or Zapier hacks, which might not scale well for stores beyond a certain size or complexity.

So, do I recommend Webflow for eCommerce? Yes, but selectively.

If you’re a design-led brand with a focused product line, and you want creative freedom, speed, and SEO readiness, Webflow is incredibly rewarding. But if you need robust eCommerce features, deep integrations, or enterprise-level scalability, Shopify or a custom WooCommerce build might still be the better choice.

Still on the fence about e-commerce platforms?

Check out our comprehensive comparison, “Webflow vs WordPress,” where we explore the pros, cons, and SEO implications of both platforms, especially for the Australian market. We also have an expert roundup featuring real-world insights from marketers and developers who’ve used both Webflow and WordPress.

Shankar Subba, Head of SEO, WP Creative

Final Verdict: Is Webflow Good for eCommerce?

Webflow stands out for its unmatched design flexibility and visual control, making it a powerful choice for brands that prioritise creativity and unique user experiences. However, it’s not without trade-offs. Limitations in checkout customisation, integrations, and scalability mean it may not yet rival platforms like Shopify or WooCommerce for complex, large-scale stores.

That said, if you’re a design-driven business with a lean product catalog and want full creative control without relying on templates, Webflow eCommerce could be exactly what you need. As always, the best platform is the one that aligns with your goals, workflow, and growth plans.

At WP Creative, we’re proud to be one of Australia’s leading WordPress development agencies, helping businesses build fast, scalable, and beautifully designed websites. Alongside our WordPress and comprehensive eCommerce services, we provide

Book a Free Consultation Today, and let’s explore how we can bring your next eCommerce project to life, whether it’s on WooCommerce, Webflow, or Shopify.

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Updated on: 1 April 2025 |

Web Development

Nirmal Gyanwali, Director of WP Creative

Nirmal Gyanwali

With over 16 years of experience in the web industry, Nirmal has built websites for a wide variety of businesses; from mom n’ pop shops to some of Australia’s leading brands. Nirmal brings his wealth of experience in managing teams to WP Creative along with his wife, Saba.