Webflow or WordPress: Marketers Weigh In on the Best Platform [Expert Roundup]


webflow vs wordpress

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Building a marketing website? Two platforms dominate the conversation, Webflow and WordPress. Both have their strengths, but the right choice depends on your specific needs, experience level, and long-term plans.

Webflow offers a visual, no-code editor for quick and creative design, while WordPress is widely used for its flexibility, SEO benefits, and ability to handle large-scale content.

To help you decide, we reached out to 8 marketing experts to share their thoughts on both platforms. They’ve highlighted what works well, what doesn’t, and the biggest surprises they’ve encountered. Whether you prioritise design control, ease of management, SEO, or expansion, their insights will help you choose the best fit.

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Recommend Webflow for Marketing Sites

From experience developing Webflow websites, I recommend Webflow over WordPress any day of the week for marketing sites. Webflow’s intuitive visual design interface allows for greater creative freedom and real-time editing without needing extensive coding knowledge – this streamlines workflow significantly.

Additionally, Webflow offers robust hosting with built-in performance optimisations, leading to faster loading times, which are essential for user experience and conversions. Plus, SEO features and easy integration to Google Analytics make it user-friendly and give you better control over meta tags and URL structures.

In contrast, WordPress often requires regular plugin updates, additional hosting and maintenance, which can lead to compatibility issues and downtime. Overall, Webflow simplifies the design process and minimises frustrations. Give it a try and you will never turn back.

Tom Molnar, Business Owner | Content Strategist, Fit Design

Curious about the investment required? Explore our comprehensive breakdown of Webflow’s pricing plans.

Webflow for Quick Pages, WordPress for Scalability

We’ve used both Webflow and WordPress for marketing sites, and each has its place. Webflow is excellent when we need high-quality landing pages quickly, without relying heavily on developers. The visual editor makes design changes fast and easy, which is great for marketing teams running campaigns.

However, when scalability and deep integrations matter, WordPress is still our preferred choice. It offers better flexibility with plugins, advanced SEO controls, and easier CRM and marketing automation integrations. The trade-off? Maintenance can be a headache—plugin conflicts, security risks, and performance issues require ongoing management.

One surprise with Webflow is its CMS limitations. For structured content, it’s fine, but for complex dynamic content or deeper integrations, it can feel restrictive. Pricing can also add up, especially for teams managing multiple sites.

Our approach? Webflow for fast-moving, design-heavy pages. WordPress for long-term content-driven sites that need full control. In some cases, we even use a hybrid approach—Webflow for landing pages, and WordPress for the main site to balance speed and functionality.

Vikrant Bhalodia, Head of Marketing & People Ops, WeblineIndia

Webflow for Design, WordPress for SEO

Yes, I’ve used both Webflow and WordPress for marketing sites, and each has its strengths depending on the project’s needs.

I prefer Webflow for design flexibility and speed. Its no-code visual editor makes it easy to create custom, high-quality designs without relying on third-party plugins or heavy coding. However, Webflow has a steeper learning curve, and its CMS, while powerful, isn’t as robust for handling large-scale blogs compared to WordPress.

WordPress, on the other hand, is better for SEO and scalability. With thousands of plugins and themes, it allows for deeper customisation, but plugin dependencies can slow down performance and require ongoing maintenance. One major annoyance is security vulnerabilities—without regular updates, WordPress sites can be prone to attacks.

Webflow is ideal for design-heavy, visually engaging sites, while WordPress excels in SEO, blogging, and long-term scalability—choosing between them depends on the project’s priorities.

Slavko Kovacevic, Head of SEO, PR Link Engine

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Choose Webflow for Custom Designs

As a seasoned web engineer and Engineering Manager, I’ve had the privilege of working with both Webflow and WordPress on various marketing sites. In my experience, both platforms have their strengths and weaknesses.

Webflow is ideal for creating visually stunning, custom-designed websites with a high degree of flexibility. Its drag-and-drop interface makes it easy to use, even for those without extensive coding knowledge. On the other hand, WordPress is a more traditional content management system that offers a vast array of plugins, themes, and customisation options. It’s particularly well-suited for blogging and content-heavy websites.

That being said, I’ve encountered some issues with both platforms. With Webflow, I’ve found that its flexibility can sometimes be a curse, leading to over-design and complexity. Additionally, its CMS capabilities are limited compared to WordPress. On the other hand, WordPress can be overwhelming due to its sheer number of options and plugins, which can lead to compatibility issues and slower site performance.

Despite these challenges, I’ve found that both platforms can be incredibly powerful tools in the right hands. My advice to marketers is to carefully consider their needs and goals before choosing a platform. If you need a highly customised, visually-driven website, Webflow might be the way to go. But if you’re focused on content creation and blogging, WordPress is likely a better fit. Ultimately, it’s essential to understand your target audience and tailor your platform choice accordingly.

Michael Sumner, Founder and CEO, ScoreDetect.com

For agencies or teams managing multiple Webflow projects, knowing how to transfer Webflow account ownership seamlessly can be crucial.

WordPress Best for Content Flexibility

Both Webflow and WordPress have their strengths, but WordPress has been the better fit for our marketing needs. Education is a major part of what we do, and WordPress gives us more flexibility for structuring long-form content, blogs, and resource pages. The ability to customise SEO settings at a granular level has also been a huge advantage.

Webflow is great for design freedom, but content updates can be less intuitive. The drag-and-drop interface makes it easy to create visually polished pages, but scaling content becomes trickier without a structured CMS approach.

On WordPress, it’s easier to update product descriptions, add customer testimonials, and adjust content without needing extensive design work. That flexibility has saved us a lot of time when responding to industry changes or customer feedback.

Denise Murray, Marketing Manager, Microdose Mushrooms

Webflow for Custom Design, WordPress for Ease

I’ve used both Webflow and WordPress for marketing sites, and each has its strengths. Webflow is great for custom design without needing to dive deep into code, so if you’re looking for a sleek, high-design site that’s also super flexible, Webflow’s the way to go. But it can be a bit tricky to wrap your head around if you’re new to it.

WordPress, on the other hand, is way more user-friendly for most people. It’s a content machine and has tons of plugins to make life easier. The downside? It can get slow if you’re running a ton of plugins, and if you’re not careful, it can turn into a bit of a mess.

Both platforms have their quirks, but it really depends on what you’re looking for—Webflow is for custom design, and WordPress is for functionality and ease.

Justin Belmont, Founder & CEO, Prose

WordPress for Flexibility, Webflow for Design

Webflow and WordPress both have their strengths, but I lean toward WordPress for marketing sites that need flexibility and scalability. It’s easier to customise with plugins, and the vast number of integrations makes it ideal for SEO, analytics, and automation. The challenge is that too many plugins can slow down performance or cause conflicts, so managing updates carefully is a must.

Webflow is great for design-heavy sites where you want full creative control without relying on developers. The no-code interface makes it easy to build something polished without dealing with a clunky theme system. The issue is that it’s not as SEO-friendly as WordPress out of the box, and it lacks the same depth of third-party tools.

One annoyance with WordPress is security. If a site is not maintained properly, it becomes vulnerable. We once had an issue with a plugin conflict breaking a landing page before a campaign launch. That is the kind of thing Webflow eliminates, but it comes at the cost of flexibility.

Gerti Mema, Marketing Manager, Equipment Finance Canada

Modern Webflow Features Simplify Marketing

I own a small web development business, and I work with marketing teams to help them grow their Webflow sites.

While I can’t speak for what WordPress is currently like, as I haven’t used it for many years, I can hopefully give a good account of how marketers find the experience of using Webflow.

I think it entirely depends on who built your website and when it was built. So much of whether you have a good or bad experience with your Webflow project comes down to how it was set up and what features were available at the time.

Features released by Webflow over the past year have made it much easier to give marketing teams control over their projects. As developers, we can now create drag-and-drop components that marketing teams can easily customise, giving them full control over building new landing pages and the ability to make quick changes across their whole website.

Content editing has also been made much simpler in the past year. Marketers no longer have to use the clunky and outdated ‘Editor’ mode. They can now switch the main designer from design mode to build mode and work in a much nicer environment for making CMS and on-page changes.

My advice would be if you’re struggling with an old Webflow project, find a Webflow developer who can modernise it and add new features to make it easier to manage. And if you’re planning a new Webflow project, make sure to use someone who will set everything up correctly, following best practices and a component-based approach that gives you granular control.

Matt Ward, Founder, Eight Pixel

For those who have started with Webflow but now want the scalability and control of WordPress, here’s a complete migration guide to transfer a Webflow site to a WordPress one.

Conclusion

Both Webflow and WordPress are strong options for marketing websites, but the right choice depends on your goals. As the experts pointed out, Webflow stands out for its design flexibility and speed, making it a great option for marketers who want control over their site without depending too much on developers.

On the other hand, WordPress is ideal for content-heavy websites, offering better scalability, SEO optimisation, and deep integrations. In the end, it comes down to what matters most for your business: creative freedom or content flexibility, ease of use or long-term growth.

If you’re looking for expert WordPress development to build a fast, scalable website, WP Creative can help. As a trusted WordPress development company, we build customised solutions that fit your needs.

Contact today to Book A Free Consultation!

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Updated on: 10 February 2025 |

WordPress

Nirmal Gyanwali, Director of WP Creative

Nirmal Gyanwali

With over 16 years of experience in the web industry, Nirmal has built websites for a wide variety of businesses; from mom n’ pop shops to some of Australia’s leading brands. Nirmal brings his wealth of experience in managing teams to WP Creative along with his wife, Saba.