How to Add Google Analytics to Webflow Website?
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Table of Contents
- How to Install Google Analytics on a New Website?
- How to Find Google Analytics Tracking ID for Webflow Account?
- How to Check if Google Analytics Event Tracking is Working on Webflow?
- Can You Add Google Analytics Universal Tracking Code on Webflow?
- Why You Need Google Analytics for Your Webflow Site?
- How to Add Event Tracking to Your Webflow Website with Google Analytics?
- Conclusion
- Hire Trusted Webflow Development Agency to Solve Webflow Issues
We get a lot of questions from people about websites developed through Webflow, even those who move their website from Webflow to WordPress or from WordPress to Webflow.
One of the most common questions is how to install Google Analytics on their Webflow website.
Since this is a recurring question and many people are asking about it, we plan to write a comprehensive article explaining how you can easily install Google Analytics on your Webflow website in different ways. Moreover, we will also discuss how you can improve data clarity and create events for more detailed visitor analysis and improved Webflow SEO.
So let’s get started!
How to Install Google Analytics on a New Website?
There are three standard ways to install Google Analytics on your website. We will be discussing all of them below. But first of all…
- Open Your Webflow Website: Begin by logging into your Webflow account and selecting the project you want to integrate with Google Analytics.
- Navigate to Project Settings: Once your project is open, scroll down to find the settings option. Click on it to access various configuration options for your Webflow site.
- Choose Integrations: Within the settings, locate the ‘Integrations’ section. Here, you will find options to integrate various tools, including Google Analytics.
Integrate Google Analytics on Webflow with Connected Apps
- Select Google Analytics: You have the option to directly integrate Google Analytics by entering your Google Analytics Tracking ID. This will enable you to monitor your website’s traffic and user interactions directly from your Google Analytics account.
- You need to install and connect your Google Analytics account with Google Tag Manager and Google Search Console to your Webflow property to view the data available in your Google Analytics account.
- Once your website is integrated with the Webflow platform, you will be able to see the data directly on Google apps. Here is how it will appear:
Connect Google Analytics to Webflow with G-Tag ID
- Add the Global Site Tag (gtag.js): Alternatively, you can manually add the global site tag (gtag.js) to your website. This involves copying the Google Analytics tracking code and pasting it into the custom code section of your Webflow site.
- Save Your Changes: After entering the Tracking ID or adding the global site tag, ensure you click ‘Save’ to apply the changes.
- Verify Tracking: Finally, open Google Analytics to confirm that your Webflow site is successfully connected and data is being collected. This step ensures that you are tracking metrics and gaining valuable insights into your website’s performance.
- Once you have added the code, simply publish your website, and you will be able to see the traffic directly coming to your website in your Google Analytics account.
Connect Google Analytics with Webflow using Embedded Code
If the first two options are not working for you, or if you’re unable to get the G-Tag code or integrate using the app with Webflow, then the option available to you is to get the Google Analytics code and add it directly to your Webflow website.
Here is what you have to do:
- Install the Google Analytics Code on Every Page: Ensure that the Google Analytics tracking code is installed on every page of your Webflow website to guarantee comprehensive tracking.
- Access Webflow Settings: Navigate back to your Webflow project settings to test and verify the code’s functionality.
- Add Google Analytics Code: Insert the Google Analytics tracking code into the header section of your website. This ensures the code triggers each time a visitor loads your site, allowing for accurate tracking of every visit.
- Verify Proper Functioning: Double-check that the code is implemented correctly and is functioning as expected across all pages of your website.
Instead of adding Google Analytics code, you can add the Google Tag Manager code directly to your website. This allows you to manage your analytics code efficiently and ensures it appears directly on your website. By doing so, you can better control how many codes are running on your site, which will not slow down your website and will optimise its performance.
Read More: Webflow vs WordPress
How to Find Google Analytics Tracking ID for Webflow Account?
If you are unable to find your Google Analytics Tracking ID, follow these steps:
- First, open your Google Analytics account and go to the Admin settings.
- Then, navigate to Property Settings and select Data Streams.
- Click on ‘Web,’ and you will be able to find your Google Measurement ID or Tracking ID for your account.
You can either copy the Measurement ID or GTAG ID directly to Webflow, as we have discussed earlier, or you can directly use the JSON code available here and add it manually to your Webflow website. Either way, once you have completed the process, you will be able to track the data directly on your Google Analytics account.
Read More: How Much Does Webflow Cost? [Price & Packages Explained]
How to Check if Google Analytics Event Tracking is Working on Webflow?
Once you have added Google Analytics tag to your Webflow account, you need to check if it is passing data correctly.
There is a very simple process to check that directly from your Google Analytics account.
Here is what you need to do.
- Go to your Google Analytics account and navigate to the Admin settings.
- Under Property Settings, select Data Streams.
- In the Data Streams section, click on ‘Web’ to access the web data for your Webflow account.
- Open the ‘Configure Tag Settings’ option.
- Check the status to see if your data or tag is connected and passing data. If the tag is not connected or data is not being passed, it will be indicated here.
If you see the message ‘Tag is sending data’ then you don’t have to do anything as your Google Analytics account is successfully connected with your Webflow account.
Can You Add Google Analytics Universal Tracking Code on Webflow?
No, as Google Analytics Universal is defunct.
As of July 22, Google Analytics no longer offers a universal tracking code or universal tracking option for any type of website.
If you were using this code, your data may not be getting fetched, and you will need to transition to GA4. Google Analytics has automatically migrated every website to GA4 following the sunset of Universal Analytics.
If you are still confused or have any issues, you need to switch directly to GA4 and use the GA4 tracking code on your Webflow website. If you need further assistance, consider hiring a web developer or a web development agency to guide you through the entire process.
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Why You Need Google Analytics for Your Webflow Site?
There are numerous reasons to have Google Analytics directly connected with your Webflow website. Some of the most important reasons are highlighted below:
- Gain Transparency: Google Analytics provides transparency by allowing you to understand what’s happening on your website. You can track how much traffic you are receiving from various channels, such as paid, organic, referral, and others.
- Analyse Data for Predictions: By analysing the data available in your Google Analytics account, you can make informed predictions. Review data from the last three months to identify trends and make changes to improve website traffic.
- Understand Your Audience: Google Analytics helps you understand the demographics of your website visitors. You can analyse data on the number of visitors, their gender, location, education level, and industry, all of which help tailor your marketing strategies.
- Monitor Marketing ROI: You can track your marketing return on investment (ROI) by analysing the traffic, leads, and orders generated from your marketing efforts. This insight helps optimise spending on paid ads and other marketing channels.
- Free Tool: Google Analytics is a free tool that, when integrated with your Webflow website, provides valuable insights into user behavior and website performance.
How to Add Event Tracking to Your Webflow Website with Google Analytics?
To set up event tracking in your Google Analytics account for Webflow website, follow these steps:
- Access Events: Log in to your Google Analytics account, navigate to the Admin section, and select Property Data Display. From there, click on Events.
- Create a New Event: If you want to track when a visitor views three pages, you need to create a new event.
- Name the Event: Choose an appropriate name for your event, such as “three_page_views.”
- Define Matching Conditions:
- Parameter: Use “page_view_count” (or “event_count” if “page_view_count” is not available).
- Operator: Set it to “equals.”
- Value: Input “3.”
- Save the Event: After setting up the event, save it. The event will start collecting data according to the defined conditions in the data streams.
Read More: A Complete Website Migration Checklist
Conclusion
Integrating Google Analytics with your Webflow website is a powerful way to gain valuable insights into your site’s performance and user interactions. By setting up Google Analytics properly, you can track SEO KPIs and website metrics such as page views, bounce rates, and conversion rates, which are crucial for making data-driven decisions.
Whether you choose to use the global site tag, Google Tag Manager, or direct code integration, each method ensures that you are collecting detailed information about your website’s traffic and user behavior. This integration not only helps you understand your target audience but also allows you to optimise your marketing efforts and improve your Webflow site’s overall performance.
In addition to tracking performance metrics, integrating Google Analytics with your Webflow site can also provide valuable insights when you’re planning to transfer your Webflow site to another account, helping you monitor the transition and ensure a seamless experience for both users and administrators.
If you’re still deciding whether Webflow is the right choice for your needs, you might find our Expert Roundup on Webflow or WordPress insightful, where marketers weigh in on the best platform for various use cases.
Hire Trusted Webflow Development Agency to Solve Webflow Issues
Are you stuck fixing Webflow development issues? At WP Creative, we can help you not only optimise your Webflow website but also enhance its performance, layout, visuals, and support your business growth.
Get in touch with us today to discuss your Webflow concerns in detail.
Get Your Free Website Audit
($3,000 Value)
- Uncover performance issues
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- Security gaps, and quick wins
