Is Webflow Good for SEO? An Expert Evaluation for 2025
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Table of Contents
- Is Webflow Good for Your Website?
- What SEO Features Does Webflow Offer?
- How Webflow SEO is Better?
- Can you do SEO on Webflow Easily?
- Advantages of SEO Feature on Webflow
- Best Practices for Maximising SEO on Webflow
- Real-World Examples of Webflow SEO Success
- Does Webflow Website Design Affect SEO?
- Conclusion: Should You Use Webflow for SEO of Website?
- Fix SEO Issues with Australia’s #1 Webflow Development Agency
Whenever we discuss Webflow, the first question people often ask is, “Is Webflow good for SEO?” or “Can we do SEO on Webflow?”
Based on our experience and expertise, we’ve been able to answer these questions confidently, even showcasing results from the websites we’ve developed and helped grow.
In this article, I will share examples of how a Webflow website is beneficial for SEO and how you can use it to rank any type of website you have. Whether it’s a blog, an e-commerce site, a B2B website, a SaaS platform, a business portfolio, or even an enterprise website, Webflow can get the job done.
Is Webflow Good for Your Website?
When considering Webflow for your marketing website, it’s important to evaluate whether it’s the right fit for you. SEO is just one aspect of marketing, and there are many other factors to consider when choosing between Webflow and platforms like WordPress.
Here are some key points to consider:
- Ease of Development: Is it easy to develop your website using Webflow?
- Maintenance: Can you maintain your website on Webflow without hassle?
- Customisation: Are you able to customise your website without a developer? This includes basic changes like altering button colors, text, and placement, as well as editing images and creating new sections.
- No-Code Platform: Webflow is a low-code/no-code platform, meaning you don’t need to deal with coding. You can either design or edit your website using its intuitive interface.
- Basic Knowledge: While you don’t need to learn code, having a basic understanding of how websites work (like CSS and HTML) can enhance your customisation capabilities.
Yes, Webflow is good for you. It is a flexible and user-friendly platform suitable for those who want to manage and customise their websites easily. It allows you to focus on design and content without worrying about complex coding. Now, let’s return to the question of SEO.
Read More: How To Migrate From Webflow To WordPress
What SEO Features Does Webflow Offer?
If you browse through some threads online, even on Reddit, Quora, or any other platform, you’ll find that many people are already speaking positively about the features that Webflow offers. SEO is not merely a technical aspect you add to your website; it is a continuous effort to improve your brand’s outreach and the overall reach of your website.
Here’s a list of SEO features that Webflow offers, which you will typically need in any website platform if you’re trying to market your website organically.
Permalinks
Number one is permalinks; you will need to change the hierarchy of your website, and that is possible by adding permalinks. Webflow does a good job of implementing them. In fact, there is a whole area in Webflow dedicated to SEO optimisation, and you can clearly see this in the website settings. The image is already available below.
Indexing Option
The second feature that Webflow offers, which you will need on your website, is the ability to enable or disable indexing for search engines. This option is readily available by default, and you can simply turn it on or off by navigating to the SEO tab of your website on Webflow.
Google Site Verification
The third essential feature you will need in Webflow, or any other platform, is the ability to add Google Analytics and Google Search Console links. This integration allows for automatic verification, enabling your website to have SEO features by default, with tracking enabled for visitors. The image below illustrates how to verify your website through Search Console. Once verified, you can also add Google Analytics to monitor and enhance your site’s performance.
Canonicalisation
One very important feature for any website is to have the canonical feature enabled so that the right version of the website is indexed by search engines. So if you are using www or a simple website http without www, you need to have the right version on your website available as canonical.
Not having this can cause issues on your website. This feature is not available on many popular CMS and web development platforms.
Custom Code
An important feature of Webflow that often goes unnoticed is the option to add custom code separately from the main website settings. Many users of Webflow may feel confused about where to insert code provided by developers or required for website integrations. Unlike many other platforms, Webflow offers a clear solution by allowing users to add custom code directly to the header or footer within the settings. This feature simplifies the process of managing website integrations and enhances the platform’s usability.
Google Analytics G-Tag ID
Many users face challenges when adding the Google Tag ID to their websites. The issue often arises because the Tag Manager needs to be added in both the header and the body tag. While some platforms may provide an option for the header, they often lack a solution for the body tag. However, this is not a problem with Webflow. You can directly add the Google Tag ID, and Webflow will automatically manage your Google Analytics account without needing separate additions. This is another excellent feature that Webflow offers to its users.
Google Live Map
An interesting feature that is not only related to SEO but also to local SEO is the Google Live Map. Most people do not know that you need an API key to have interactive features or to add more layers to your current Google Map, like pointers and directions. While you can embed a basic map on your website directly, this feature is already available because it only requires basic code. You can add this to your content editor, but with an API key, you can have a live map. Webflow offers the option to add the API key without delving into code, allowing you to create your own interactive maps and add them to your website. Local SEOs know that such features can improve your rankings as they are considered a ranking signal.
Google Analytics App for Webflow
Many of you might not be aware that Google has a direct integration with Webflow. This integration allows you to connect your Google Analytics account with Webflow using an app called Google Tools. With this setup, you can view all the data from your Google Analytics account in real time directly within the app. This means you don’t have to switch over to Google Analytics to check your website’s data or statistics; you can do it directly while staying on Webflow. This feature is already available through plugins like Jetpack on WordPress, but Webflow offers it by default, which is a significant advantage and a valuable SEO feature.
On-page SEO Settings
I know many people will be surprised when they know that web flow by default has an on-page seo settings option without using any plugin or extension or custom code. You can actually add title, meta description and keywords for your pages directly on Webflow, and they are automatically picked up by Google. We have tested that because we have many websites running and getting marketed by Webflow.
See the image below, and you can actually see that we have the option to add metal description by default. Indexing option for that particular page is also available here
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Open Graph Settings
Similarly, we also get social options for Open Graph, which are used by most social media websites. The OG tags are utilised by Facebook, Instagram, Twitter, Pinterest, and many others. They actually matter, so you need to ensure your tags are properly added to be picked up by social media. While Open Graph tags are not a direct indicator for SEO, they serve as an indirect factor that can help in various ways to enhance your website’s performance. This is a very beneficial SEO setting as well.
Custom Meta Title & Description
Finally, the best part about Webflow, which I personally like, is that you can have different meta descriptions for your blog, page, or any other asset on your Webflow website. This is a built-in feature, and it’s worth noting that this feature is not usually available as a standard feature in most web development platforms. This is another reason why Webflow is great for SEO.
On-Page Custom Header & Footer
The best part about Webflow, which I have not even found in WordPress, is that you have the option for custom headers and footers for each page. This feature is available even in edit mode. So, if you are using Webflow and want to add code to only one particular page of your website—let’s say it’s a conversion trigger or an action event from Google Analytics or another source—you can directly do that on that specific page without disrupting the other pages on your website.
Image Alt Tags
Another issue that many people encounter is the lack of an alt tag option on their web development platform. However, this is another feature already available on Webflow, making it as simple and similar to other reputable web development platforms out there. You can clearly see that it offers every option that an SEO expert or a marketer might require for their website optimisations.
Read More: Webflow or WordPress: Marketers Weigh In on the Best Platform [Expert Roundup]
Redirections
One of the best features of Webflow is the availability of redirection options by default on your website plan. This feature is typically available on premium plans and for hosted websites with a domain already linked to your Webflow iteration. If it’s a hosting website where you’re just using a dummy account, redirection options will not be available. However, the great advantage is that you can perform 301 redirects, 302 redirects, internal redirections, and external link redirections. This can benefit both on-page and off-page optimisation, addressing a common technical issue many SEOs face when redirecting website links. Even on WordPress, this option isn’t readily available; you need a redirection plugin from the WordPress plugin menu. It’s a third-party tool on WordPress, Drupal, and many other platforms. However, on Webflow, it is readily available, making it a fantastic feature for SEO.
How Webflow SEO is Better?
When discussing whether Webflow is “better” for SEO, it’s important to clarify that Webflow SEO isn’t necessarily superior, but it certainly isn’t inferior either.
Webflow, much like other website platforms, offers a robust set of built-in features that can enhance your SEO efforts without requiring additional plugins or applications.
If you’re accustomed to using WordPress with various plugins for SEO optimisations and find it comfortable, that’s great. However, if you’re considering transitioning to Webflow and are concerned about replicating your SEO settings, rest assured that Webflow provides everything you need. From indexing options and technical adjustments like canonicalisation and permalinks to custom code integrations, Webflow covers all bases.
Moreover, Webflow excels in on-page SEO optimisations. You can effortlessly manage meta titles, meta descriptions, and alt text for images. All these elements are seamlessly integrated within Webflow, allowing you to perform technical and on-page SEO without any external code or applications.
That being said, while Webflow isn’t necessarily “better” in a general sense, its built-in SEO features make it a strong contender. The platform’s comprehensive SEO capabilities mean you can achieve effective optimisation directly within Webflow, making it a compelling choice for those looking to streamline their SEO processes.
Can you do SEO on Webflow Easily?
Yes, definitely!
You can do SEO on Webflow very easily. You will not need any third-party tools, plugins, or apps to help you with on-page optimisations, especially because all of this is already available on Webflow by default. You can perform on-page optimisations, make technical changes, and even add custom code entries to your website for analytics, tracking, and keyword optimisations. Everything is clearly defined, available, and without limitations. So yes, you can do SEO on Webflow very easily.
Read More: How Much Does Webflow Cost? [Price & Packages Explained]
Advantages of SEO Feature on Webflow
There are several advantages to using the SEO features of Webflow for your website:
- On-Page Optimisations: Webflow allows you to perform on-page optimisations without relying on any plugins or third-party integrations. You can optimise your content while writing blog posts or any other types of content. Additionally, you can export meta titles and descriptions directly from your pages to a spreadsheet for easy editing and re-upload them to make changes, streamlining the process.
- Custom Code Integrations: Webflow enables you to add various integrations to your website using custom code without the need for a developer, which is often a significant challenge for many users.
- Canonicalisation and Permalinks: You can easily add canonical tags and permalinks to your website. This is especially useful for localisation options if you wish to market your website locally or globally. Webflow offers many tags you can directly add without relying on a developer or third-party software.
- Real-Time Monitoring and Analytics: Webflow provides access to real-time data and insights without requiring any third-party integration software. This feature allows you to monitor and analyse your website’s performance effectively.
- Automatic Sitemap Generation: Webflow automatically generates a sitemap for your website. You can exclude specific pages or add new ones by making them indexable, ensuring your site is well-organised and easily understood by search engines.
These are some of the benefits you gain from utilising the SEO features of Webflow for your website.
Best Practices for Maximising SEO on Webflow
Some of the best practices you can use to maximise the benefits that the SEO features of Webflow offer are given below:
- Add Relevant Keywords or Entities: Since Webflow already offers you on-page optimisation options, make use of relevant keywords and entities directly within your blog page or any other asset on your website. This ensures it is particularly optimised for rankings for that specific intent or query.
- Optimise Meta Titles and Descriptions: You will be able to create compelling meta titles and meta descriptions for each page since everything is available integrated with Webflow.
- Utilise Alt Tags for Images: You can also add descriptive alt tags to all images on your Webflow site. This not only helps with accessibility but also allows search engines to understand the content of your images, contributing to better SEO performance.
- Leverage Webflow’s Built-in SEO Settings: Take advantage of Webflow’s SEO tab to manage indexing options, canonical tags, and permalinks efficiently. This will help ensure your site is properly structured for search engine crawlers.
- Create Quality Content: Focus on producing high-quality, relevant content that matches search intent. This is crucial for engaging users and encouraging them to spend more time on your site, which can positively impact your SEO ranking.
- Monitor Performance with Google Analytics: Connect your Webflow site to Google Analytics and Google Search Console to track your SEO efforts. Use these tools to gain insights into your site’s performance and identify areas for improvement.
- Ensure Mobile-Friendliness: Webflow automatically generates responsive websites, but it’s important to test your site’s mobile version to ensure it provides a seamless user experience. Mobile-friendliness is a key factor in search engine rankings.
By following these best practices, you can effectively maximise your SEO strategy on Webflow and improve your website’s visibility in search engine results pages.
Real-World Examples of Webflow SEO Success
We will be sharing two real-world examples of websites that have been using Webflow, but we will not be showing them directly because the websites want to remain anonymised. Now, let’s take a look at the Google Search Console data of one of these websites.
#1: Website in FinTech Industry
The following website has been using Webflow for over two years. It actually started directly on Webflow without using any other platform, so there was no migration involved. The website began its journey on Webflow about two years ago, and now it consistently receives around 1,000 visitors per day solely through organic traffic from search engines like Google, Bing, and others. This traffic is purely organic, and you can see the consistency, which is obviously due to on-page optimisations, off-page optimisation, technical SEO strategies, and the dedicated marketing team behind it. The question remains: Does Webflow help, and is it easy to use for SEO? The answer is evident in the results you see here.
#2. Website in AI Space – Service-Based
The second website we have is in the AI space, providing AI services to its clients for almost two years. It began focusing on SEO in the last three to four months, and you can see the traffic has grown to around 300 to 400 organic visitors per day. This gradual increase clearly indicates that the website’s blogs and pages are being indexed correctly, with no issues. This successful indexing is an important aspect to consider.
These two websites are real-world examples of how Webflow-based websites can grow organically without limitations, provided they have the right Webflow package, are properly developed, and all items on the SEO checklist are thoroughly addressed. These are essential factors for any website using any web development platform. The SEO features available on Webflow, as discussed earlier, play a significant role, and these examples serve as a testament to their effectiveness.
Does Webflow Website Design Affect SEO?
Yes, if your website is not properly designed, not responsive, slow, or if the design is unappealing, people do not like or engage with it.
It can negatively impact your SEO. The design could be outdated, broken, have a poor color scheme, bad graphics, or simply a wrong layout. Any of these issues can affect your Webflow website’s performance.
To address these problems, consider working with a Webflow development agency. Discuss your project and budget with them, and ask how they can help improve your website while considering SEO activities. They need to understand how SEO works to make the right changes and enhance your organic rankings.
Conclusion: Should You Use Webflow for SEO of Website?
Absolutely, you should be using Webflow for your website, especially if you aim to improve your site’s rankings through organic search engine optimisation.
If you prefer not to use platforms like WordPress, Wix, or Squarespace, which may lack customisation options, then Webflow is your best choice. It is fast, user-friendly, fully customisable, and as a no-code platform, it offers some of the best SEO features available in any web development platform. So yes, definitely leverage the SEO features of Webflow to grow your website.
Fix SEO Issues with Australia’s #1 Webflow Development Agency
If you are still struggling with SEO issues on your Webflow website and want to hire expert assistance to improve your website design and development aspects, WP Creative can help you. As Australia’s best Webflow development agency, we have successfully worked with some of the biggest clients in Melbourne, Sydney, and other areas of Australia on their Webflow projects.
Let us help you get your website in order and resolve all the SEO issues you are currently facing. Connect With Us Today
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