Is Webflow Easy to Use Compared to Other Website Builders? [6 Expert Insights]
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Table of Contents
- Why is Webflow Easier to Use Than Traditional Website Builders?
- Webflow vs Other Website Builders: Honest Opinions from Experts Who’ve Used It
- Conclusion: Is Webflow the Right Choice for You?
- How Can We Help
Building a website should be straightforward, but with so many platforms available, it often feels more complicated than necessary. Whether it’s WordPress, Wix, Squarespace, or Shopify, each builder has its own set of challenges, such as clunky interfaces, limited customisation, and constant updates.
So, is Webflow easy to use as a website builder?
While it may have a steeper learning curve compared to some platforms, Webflow offers greater control and flexibility once you get the hang of it. To settle the debate, we asked 6 experts who’ve worked with Webflow to share their honest take.
Why is Webflow Easier to Use Than Traditional Website Builders?
Before we jump into what the experts have to say, let’s take a quick look at how Webflow compares to other website builders.
| Features | Webflow | Other Website Builders |
| User Interface | Visual, drag-and-drop canvas with a layout that mirrors front-end CSS structure. | Platforms like WordPress (with Elementor) or Dreamweaver can feel cluttered and less beginner-friendly. |
| Coding Requirement | No-code for most use cases. Optional custom code can be added where needed. | WordPress, Joomla, and Shopify often require HTML/CSS or plugin tweaks even for simple tasks. |
| CMS Flexibility | Built-in CMS is powerful and visual. Ideal for dynamic content with full layout control. | Builders like Wix or Squarespace offer CMS features, but they are often rigid and less suited for scaling. |
| Template Flexibility | Offers 2000+ fully customisable templates with no layout lock-in. | Templates in Wix or Squarespace are more limited and often restrict layout flexibility. |
| Learning Resources | Webflow University is comprehensive, up-to-date, and beginner-friendly. | Many platforms lack structured learning. WordPress, for example, depends on third-party tutorials. |
| SEO Integration | Built-in SEO tools (meta titles, alt text, schema markup) with no plugins required. | Platforms like WordPress need external plugins (e.g. Yoast) for basic SEO control. |
| Custom Animations | Visual editor includes interactions and animations without writing code. | Most builders require third-party tools or custom scripts for similar animations. |
Want to go global with your Webflow site? Check out our blog post on Webflow localisation.
Webflow vs Other Website Builders: Honest Opinions from Experts Who’ve Used It
1. Webflow Offers Significant Design Control
Webflow is revolutionary. I believe that how easy you find it to use depends entirely on your background. If you’re coming from platforms like Wix or Squarespace, you’ll encounter a significant learning curve with Webflow as it offers much more design control. However, once you understand how things work, you might find Webflow more intuitive than WordPress, especially when it comes to custom themes or building with tools like Elementor.
In this scenario, the UI is incredibly powerful; it provides every designer with complete creative freedom without having to rely on templates or overuse plugins. Webflow allows for the development of fully customised e-commerce experiences, unlike Shopify, which is far more structured. Not to mention, it eliminates the hassle of plugin updates and security issues associated with WordPress.
It’s not for beginners, though. If you’re a marketer looking for a drag-and-drop-style editor with ready-made themes, then Webflow will likely be overwhelming at first. But for designers and developers aiming to achieve pixel-perfect designs without touching code, or at least using as little as possible, it’s a dream come true.
Webflow is quite challenging to learn, but the versatility and control it offers make it worth the effort after the steep learning curve. It’s ideally suited for someone who wants to design freely without the constraints of any site builder available today.
Tom Jauncey, Head Nerd, Nautilus Marketing
2. Steeper Learning Curve Than Other Platforms
I found Webflow’s learning curve steeper than other platforms. As someone who came from WordPress, I initially felt overwhelmed by Webflow’s interface. All those panels and options looked intimidating!
After a couple of weeks, though, it clicked. What seemed complex became powerful. I built a portfolio site that would have required custom coding elsewhere, but in Webflow, I could visually create complex animations and interactions. The CMS flexibility blew me away compared to Wix or Squarespace’s rigid templates.
Webflow sits in an interesting middle ground. It’s definitely harder than drag-and-drop builders like Wix but offers way more creative control without diving into code.
I remember struggling for hours with a responsive nav menu, then having an “aha” moment that changed everything. Now I can’t imagine going back. Webflow is perfect for designers who want pixel-perfect control without coding but not for clients who need simple maintenance or beginners looking for quick results.
Erin Siemek, CEO, Forge Digital Marketing, LLC
3. Empowering but Requires Learning Curve
Webflow isn’t “easy” in the traditional sense, but it’s incredibly empowering once you get past the learning curve. Compared to platforms like Wix or Squarespace, which are built for simplicity and non-technical users, Webflow definitely asks more of you upfront. But it gives back so much more in return if you’re even a little design-savvy or understand front-end basics.
When I first moved over from WordPress, it felt like switching from a prefab apartment to a blank architectural studio. WordPress was familiar, plugin-rich, and kind of messy under the hood. Webflow, on the other hand, felt clean, precise, and structured, like I finally had full control over layout, styling, and interactions without needing to dig into PHP or rely on a stack of plugins to make things work.
For designers, Webflow is a dream. You’re working with box models, classes, and breakpoints. It mirrors how things actually render in the browser, so what you see is exactly what you get. Developers appreciate that it outputs semantic, production-ready code. And marketers? If you’re working with landing pages, content updates, or A/B testing, Webflow gives you the flexibility to move quickly, without waiting on dev cycles.
That said, if you’re coming from Wix or Shopify and expect drag-and-drop simplicity, Webflow can feel overwhelming at first. The interface is powerful but dense. It assumes you understand layout logic such as flexbox or absolute positioning. For someone used to templated themes or visual blocks, this can be a wake-up call.
So who’s it best for? Designers who want to build without handing off to devs. Marketers with a bit of technical curiosity. Developers who hate bloated CMS themes. It’s less suited for total beginners or teams looking for turnkey, plug-and-play templates without customisation.
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In short: Webflow isn’t the easiest platform, but it’s one of the most capable. If you’re willing to learn its way of thinking, it opens up a level of creative freedom that’s hard to beat.
Patric Edwards, Founder & Principal Software Architect, Cirrus Bridge
4. Most Intuitive and User-Friendly Builder
In my opinion, Webflow is one of the most intuitive and user-friendly website builders out there. I have used various platforms in the past, but none have matched the ease of use that Webflow offers. I believe Webflow surpasses other popular platforms in terms of ease of use, such as WordPress and Wix. Its visual editor allows users to create beautiful websites without writing a single line of code.
Users can easily adjust every element of their website, from fonts and colours to layout and animations. This level of control is unmatched by any other platform I have used. I appreciate how easy it is to manipulate design elements on Webflow. Everything is clearly labelled and organised, making it simple for even beginners to create professional-looking websites.
Its drag-and-drop feature allows for a seamless and intuitive workflow, making it ideal for beginners and non-technical users. Even experienced designers can appreciate the flexibility and customisation options available in Webflow. It offers a higher level of control over the design process compared to other website builders. The use of customisable templates, code editing capabilities, and responsive design features makes it stand out from its competitors.
Kevin Baragona, Founder, Deep AI
5. Best for Design-Focused Businesses
Webflow stands out among the many website platforms I have used for both our agency and our clients during my time as founder of Thrive Local.
Webflow occupies a middle ground between the simplicity of Wix/Squarespace and the developer-focused approach of WordPress. Learning Webflow requires more investment than drag-and-drop builders but offers significantly more design control and flexibility once mastered. When we transitioned from WordPress to Webflow for several client projects, our designers initially struggled with the learning curve but soon appreciated the visual editing capabilities combined with granular control.
The platform excels in creating custom, responsive designs without coding. Unlike Wix or Squarespace, where you’re often locked into templates, Webflow lets you build truly custom designs while maintaining a visual interface. However, this freedom comes with complexity – our team spent about two weeks getting comfortable with Webflow’s interface compared to just days with simpler platforms.
Webflow’s CMS capabilities have been particularly valuable for our content-heavy clients. It provides a more intuitive content management experience than WordPress while offering similar flexibility for structured content. Our clients find it easier to maintain their sites after handoff since the editing interface is more straightforward than WordPress’s block editor.
In terms of e-commerce, Webflow doesn’t match Shopify’s specialised features for larger stores but works well for smaller product catalogues. We’ve found it ideal for service businesses that sell a limited number of products alongside their main offerings.
Webflow is best suited for design-focused businesses that value visual quality and need moderate complexity without wanting to manage code. It’s least suited for very simple projects where Squarespace would be faster, or for highly complex applications where custom development would be more appropriate.
Matt Bowman, Founder, Thrive Local
6. Effective for Stunning Websites Without Coding
I have found Webflow very effective in creating stunning websites without the need for coding knowledge. Its user-friendly interface and drag-and-drop functionality make it a breeze to use, while still providing advanced design options for more experienced users. One of the key advantages of using Webflow is its responsive design feature, which allows your website to adapt seamlessly to different screen sizes and devices.
You have the ability to fine-tune every aspect of your website’s design with Webflow’s code editing capabilities. This level of control is not available in other website builders, making Webflow a top choice for designers who want complete creative freedom. It allows me to create unique and visually stunning websites for my clients with its intuitive drag-and-drop interface, customisable templates, and code editing capabilities. It also offers advanced features like responsive design and animations, making it possible for me to cater to a wide range of businesses and industries.
What truly sets Webflow apart is its ability to integrate with other tools such as Zapier. This means that I can easily connect my website to other apps and services for added functionality. According to Webflow, this integration capability can save up to 90% of development time – a game changer for any web designer. I must say it provides excellent customer support through its extensive knowledge base, forum community, and live chat feature. This ensures that I have access to resources and assistance whenever I encounter any issues or questions while building a website.
Stefan Van der Vlag, AI Expert/Founder, Clepher
Curious about what Webflow will cost if you’re planning a project? Here’s a complete guide on Webflow pricing that breaks it down for you.
Conclusion: Is Webflow the Right Choice for You?
While Webflow may present a steeper learning curve for beginners, its exceptional design control and flexibility make it a strong contender for those seeking creative freedom. With insights from experts, it’s clear that Webflow is an ideal platform for designers and developers looking to build custom, high-quality websites. If you’re ready to explore its full potential, Webflow can be the perfect tool for your next project.
If you want to learn more about website builders, check out our article on “best website builder.”
How Can We Help
At WP Creative, we’re proud to be a leading Webflow design and development agency in Sydney, trusted by businesses seeking creative, high-performance websites. Alongside our Webflow expertise, we also offer specialised WordPress services, Shopify development services, and Webflow SEO services, ensuring your website is not only visually impressive but also optimised for search engine success and long-term growth.
If you’re ready to work with a partner focused on delivering real, measurable outcomes, we’re here to help.
Before you commit to Webflow, take a look at other leading Webflow alternatives that may be a better fit for your business.
Get Your Free Website Audit
($3,000 Value)
- Uncover performance issues
- Identify SEO opportunities
- Security gaps, and quick wins
