Elevating a Global Leader in Lifecycle Marketing
+
99
Google Pagespeed on Desktop
+
220%
Increased Speed on Mobile
+
22.4%
Increase in User Engagement Post-redesign
Overview
Chronos Agency is a global leader in lifecycle marketing, driving sustainable growth for ambitious eCommerce brands. With a team of over 80 specialists, Chronos Agency has helped over 400 clients achieve steady revenue growth and long-term retention, generating more than $220M in lifecycle revenue. When they approached WP Creative, their goal was clear: to elevate their online presence with a website that reflected their authority, captured more leads, and positioned them as the go-to name in lifecycle marketing.
See Our Solutions
Key Challenges
Chronos Agency faced several pressing challenges:
- Slow Website Loading Times: Resulting in lost conversions and frustrated users.
- Unstable Backend: Hindering the marketing team’s ability to test, launch campaigns, and update the website effectively.
- Brand Misalignment: Their existing site didn’t reflect their leadership in the industry or communicate their value to potential clients.
- SEO Limitations: Poor on-page structure led to limited visibility and traffic growth, weakening their competitive edge.
- HubSpot CRM Integration: They needed seamless integration to enhance lead generation while preserving existing SEO rankings during the website rebuild.
Our Solutions & Process
Discovery & Research
- Conducted an in-depth analysis of competitors and Chronos’ HubSpot and Google Analytics data.
- Identified the most visited pages and blog posts to prioritise in the redesign.
- Highlighted trust-building elements like testimonials, client logos, and FAQs to improve lead quality and accelerate the sales pipeline.
- Aligned all content and user journey decisions with the principle of “if it’s not broken, don’t fix it.”\
Design
- Designed all components and page templates in Figma, iterating through two rounds of revisions to ensure alignment with Chronos’ vision.
- Focused on creating a minimalist, user-friendly, and conversion-optimised design.
- Integrated data-driven insights with visually compelling elements to boost future growth.
Development, Testing & Launch
- Built the website using WordPress and Elementor for flexibility and scalability.
- Collaborated closely with Chronos’ marketing team to map and implement 301 redirects, preserving SEO value.
- Monitored traffic, speed, and rankings post-launch to address any dips in performance, restoring metrics within days.
Ongoing Website Care Plan
- Delivered continuous updates and tools to support Chronos’ campaigns.
- Enhanced website security and performance through regular audits.
- Maintained a performance score of 98+ on desktop and 80+ on mobile through bi-weekly meetings and proactive task management.
Key Results
Mobile Before
26
Desktop Before
55
Mobile After
78
Desktop After
99
+
220%
Increase in Mobile Speed
+
99
Google PageSpeed Score on desktop
+
22.4%
Increase in engagement within 6 months post-redesign.