Case Studies

Elevating a Global Leader in Lifecycle Marketing

+ 99

Google Pagespeed on Desktop

+ 220%

Increased Speed on Mobile

+ 22.4%

Increase in User Engagement Post-redesign

Overview

Chronos Agency is a global leader in lifecycle marketing, driving sustainable growth for ambitious eCommerce brands. With a team of over 80 specialists, Chronos Agency has helped over 400 clients achieve steady revenue growth and long-term retention, generating more than $220M in lifecycle revenue. When they approached WP Creative, their goal was clear: to elevate their online presence with a website that reflected their authority, captured more leads, and positioned them as the go-to name in lifecycle marketing.

See Our Solutions

Key Challenges

Chronos Agency faced several pressing challenges:

Slow Website Loading Times: Resulting in lost conversions and frustrated users.
Unstable Backend: Hindering the marketing team’s ability to test, launch campaigns, and update the website effectively.
Brand Misalignment: Their existing site didn’t reflect their leadership in the industry or communicate their value to potential clients.
SEO Limitations: Poor on-page structure led to limited visibility and traffic growth, weakening their competitive edge.
HubSpot CRM Integration: They needed seamless integration to enhance lead generation while preserving existing SEO rankings during the website rebuild.

Our Solutions & Process

Discovery & Research

Conducted an in-depth analysis of competitors and Chronos’ HubSpot and Google Analytics data.
Identified the most visited pages and blog posts to prioritise in the redesign.
Highlighted trust-building elements like testimonials, client logos, and FAQs to improve lead quality and accelerate the sales pipeline.
Aligned all content and user journey decisions with the principle of “if it’s not broken, don’t fix it.”\

Design

Designed all components and page templates in Figma, iterating through two rounds of revisions to ensure alignment with Chronos’ vision.
Focused on creating a minimalist, user-friendly, and conversion-optimised design.
Integrated data-driven insights with visually compelling elements to boost future growth.

Development, Testing & Launch

Built the website using WordPress and Elementor for flexibility and scalability.
Collaborated closely with Chronos’ marketing team to map and implement 301 redirects, preserving SEO value.
Monitored traffic, speed, and rankings post-launch to address any dips in performance, restoring metrics within days.

Ongoing Website Care Plan

Delivered continuous updates and tools to support Chronos’ campaigns.
Enhanced website security and performance through regular audits.
Maintained a performance score of 98+ on desktop and 80+ on mobile through bi-weekly meetings and proactive task management.

See Results

Key Results