Supercharging Digital Performance for Australia's Aged Care Leaders
Mobile Speed Boost
Desktop Speed Surge
myHomecare is on a mission to help older Australians live better at home. As Australia’s first and only government-approved provider offering exclusively self-managed care, they’ve spent over 30 years delivering expert advice and better solutions. But while their aged care expertise was unmatched, their digital presence was falling behind.
Managing 13 websites is not easy. With ambitious PPC and marketing campaigns, they needed a partner who could solve technical roadblocks, and bring marketing vision, all under one roof.
See Our Solutions
myHomecare’s websites were holding their PPC and marketing campaigns back and causing chaos and stress for their marketing team.
- Lack of Support – Juggling 13 websites meant constant updates, fixes, and performance improvements. Without a solid system, it was chaos.
- Technical Gaps Slowing Growth – Previous devs struggled to fix deep-rooted technical issues, leading to bottlenecks and frustration.
- Sluggish Website & Outdated Systems – Slow load times, outdated plugins, and unoptimised images were damaging the user experience and conversions.
- No Clear Process for Website Management – Without structured workflows, marketing savvy, and proactive support, updates were inconsistent, and opportunities were slipping through the cracks.
Our goal was to eliminate the website roadblocks and revenue killers for myHomecare, so they could stop battling with their websites and launch bigger marketing campaigns with confidence. Here’s how we did it.
Monthly Backlog Grooming & Fortnightly Progress Updates
We put structure in place to bring clarity to the chaos:
- Monthly sessions with the marketing team to identify and prioritise high-impact updates.
- Bi-weekly progress meetings to ensure momentum and transparency.
- ClickUp tracking for full visibility and accountability on every task.
Performance Overhaul & Speed Optimisation
We’re not just about pretty pixels, we’re about performance. We quickly identified the tech bottlenecks that were blocking growth:
- Rebuilt the foundation by upgrading outdated plugins, PHP, and WordPress versions.
- Conducted deep testing and multiple compatibility checks for seamless performance.
- Optimised image quality for crisp visuals without compromising load speed.
The result was lightning fast websites that Google loves:
- Mobile speed shot up from 33 to 62
- Desktop speed surged from 63 to 90
Full Visibility Through Monthly Reporting
With 13 sites in play, clear reporting was essential. We delivered detailed monthly reports outlining all improvements, completed tasks, and key takeaways. No detail overlooked, nobody left out. Marketing teams aligned. Everyone on the same page. Chaos turned into clarity.
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Managing 13 websites is a massive challenge, but it doesn’t have to be a mess. As myHomecare’s new website wingmen, we bring marketing savvy, technical expertise and strategic support to make sure myHomecare’s marketing team is fully supported to do their best work. No more slowdowns, chaos or lost revenue. Just stress-free and high-performance websites that support their leadership in aged care services.