WordPress And Its Benefits In Digital Marketing in 2023
Welcome to 2023, where digital marketing has become more complex and competitive than ever before.
WordPress is your perfect ally in the pursuit of success as a marketer. With its easy-to-use content management system, design flexibility, and SEO-friendliness, it’s no wonder it’s the go-to platform for today’s marketers.
Plus, it offers thousands of free WordPress themes for business websites and plugins for easy customisation. As a marketer, you can create and run most of the experiments without relying on developers or technical experts.
Join us as we explore the benefits of WordPress in digital marketing in 2023 and discover how it can help you stay ahead.
Table of Contents
- Is WordPress the right platform for marketing?
- Is WordPress Helpful for Marketers in 2023?
- Why Do Digital Marketers Love WordPress?
- 8 Best WordPress Marketing Plugins for Digital Marketing
- Benefits of WordPress in Digital Marketing
Is WordPress the right platform for marketing?
Open source website developing CMS WordPress is written in PHP. This Content Management System is one of the easiest as well as most powerful blogging as well as a content management system today.
Though WordPress was initiated as a blogging system, it has developed to be used as a complete content management system (CMS) and consists of different types of plugins, widgets as well and beautiful and suitable themes.
These days WordPress is used for various famous blogs, news outlets, music websites and different business websites including e-commerce sites.
The handiness and flexibility of WordPress allow easy in-browser setup as well as modernising of websites. WordPress can be customised in different ways. Themes are applied to modify the design and outline the preference of the website.
WordPress Plugins help to add functionality to the website at the time of configuration and can also provide a choice such as social media integration, user management, photo slider displays and many others. If you are an SMB owner, WordPress is the go-to CMS for small business websites.
Is WordPress Reliable?
You bet! WordPress is known to power 40 per cent of the internet. It powers the websites of CNN, The New York Times, eBay, Bloomberg, Facebook Newsroom, and even Beyonce’s website.
These are some of the most reputed websites in the world and they get millions of visits per day. If they can rely on WordPress for scalability and performance, then you can too!
With that said, let’s learn how WordPress is helping marketers in 2023.
Is WordPress Helpful for Marketers in 2023?
In 2019, WordPress introduced many new features with the WordPress 5.0 version. These features include a total revamp of the WordPress WYSIWYG tool. The classic WordPress writer was replaced with a Gutenberg writer.
The Gutenberg writer lets users design the whole page in the writing tool instead of turning to any page builder. In short, WordPress has allowed users to let go of page builders and design their pages. They can create columns, and buttons, add widgets, assets, and much more.
These templates can also be saved and applied to other pages of the website.
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Why Do Digital Marketers Love WordPress?
Digital marketers know the urgency of marketing ROI like improving organic rankings and running ads within days to generate qualified leads and increase sales.
To achieve this you need the right tools that can be executed without delay. Without the right type of Content Management System (CMS), this is not possible. That’s where WordPress comes in.
WordPress is a simple CMS platform that gives anyone the liberty to take their website up and live in almost half an hour. Whether these people know how to code or have been a non-code their whole life, they can still set up their websites with little help using drag-and-drop builder WordPress plugins, page builders, and tools.
The website they design would be second to none and look as professional as the one designed by a creative design agency after months of effort.
That’s why digital marketers LOVE WordPress so much.
- Ease of A/B testing
If you want to run AB testing or try different landing pages, WordPress offers a lot of flexibility with its page builders and backend CMS that you can create new landing pages with a few clicks.
- SEO Friendly
WordPress is highly popular for SEO friendliness among marketers. It’s lightweight and designed for SEO. WordPress offers three top-quality SEO plugins including Yoast, All in One SEO, and RankMath.
All these WordPress plugins are great for anyone who would like to optimize their website pages for search engines. With these plugins, anyone with little knowledge of SEO can properly do on-page SEO without any help. They just need to know the keywords they are targeting and these plugins will guide them about the paragraphs where they should add those keywords.
These plugins can also help create meta tags, titles, and descriptions for the website with ease. Even if the WordPress website administrator misses adding meta titles to their website, these plugins remind them through indicators on the WordPress dashboard.
- Fast loading
WordPress websites are very fast loading because of WP’s backend lightweight system. Unless you dump heavy graphics and animations on the page, usually WordPress websites are very fast in nature.
- Plugins for SEO and Broken links
There are many great WordPress plugins like Yoast, and Rank Math designed to help you optimise your on-page SEO, and XML sitemap, fix broken links and provide a great user experience to your audiences.
- Landing pages
If you want to build a sales landing page, in WordPress you can do that without the help of a developer. It offers flexible builders like Gutenberg where you can define blocks and reuse them when required.
- Easy to find local WordPress developers
Based on our experience working with marketing managers for over 10 years, this is the key thing for many marketers. If you are a marketing head, director of marketing or marketing manager of a corporate company, you know how critical it is to have the site running 24/7 and be able to make the changes that require urgently. Because of being the most popular CMS in the world and build by a community, you can easily find local WordPress developers when needed to get extra support.
- Sitemap and XMLs
It’s one click to generate HTML and XML sitemap for your entire site. That helps marketers to ping pages to Google and get extra traffic from RSS feeds sites.
- WordPress community
The reality of 2023 is that WordPress is THE BEST CMS of this era. Every day, more and more people are entering its fold. The number of websites powered by WordPress is growing by leaps and bounds. The humongous magnitude of this community has indeed become a reality.
If you are a developer or have dev support, you may not want to wait for community help in the public forum or through the community. But many marketers, love to build a community or hang out with people they share similar values. WordPress is built by a community and is popular for its strong community that you can certainly tap into when required.
- WordPress is Free
WordPress is free. This is a major turn-on for almost every marketer living on earth. Unlike Shopify, BigCommerce, Weebly, and Wix which charge money for even creating a page, WordPress allows users to host their websites for zero dollars.
The best part? Marketers can launch as many WordPress websites as they want and they still can do that for free. They will only have to pay for the hosting solution they choose. A usual hosting solution can be around $10 per month for hosting 10+ WordPress websites. Isn’t that nice?
- Scalable and Mobile Friendly
Whether you talk about database tuning, web server optimisation, or advanced caching strategies, WordPress can scale each and every aspect with ease. That is the reason why businesses owned by sole traders as well as businesses owned by multinational corporations are all being equally benefited by WordPress. The default themes have a built-in feature of being responsive. However, it is recommended that you get your website custom coded by an expert web developer so that your site has a 100% responsive design.
- WordPress has Plugins for Almost Anything
Another reason why marketers use WordPress is because of the variety of plugins it offers. WordPress has plugins for almost every type of issue. Do you want to add scripts to the header or footer? WordPress plugins can do it for you. Do you want to add forms to your WordPress site? WordPress plugins can do it for you. If you want to create attractive buttons and banners, WordPress plugins can do it for you.
In short, WordPress has plugins for almost everything that you can think of. Most of these plugins are completely free. So, even if you are tight on budget, you can install the plugins from the WordPress plugin directory and get your job done. Read our blog How to Add Instagram photos and videos to WordPress.
- WordPress Automatically Updates
WordPress allows users the option to automatically update itself. Most users don’t have time to automatically update themes, plugins, and the installed WordPress version. With WordPress’s automatic updates, that is completely possible. With WordPress’s automatic updates, site administrators can work on the important stuff and let WordPress take care of the updates once and for all.
- WordPress Offers Analytics and Tracking
Marketers need data to analyze trends and the direction in which their WordPress site is heading. Without tracking their pages, blog posts, and other assets, it is technically impossible for them to get data.
Many tracking plugins exist like Google Analytics, HubSpot Analytics, Hotjar heatmaps, MixPanel, FoxMetrics, and similar others that you can directly integrate with your WordPress site without tinkering with the code. That’s why marketers adore WordPress.
- WordPress Offers Easy Migrations
Want to migrate from your current host? On a PHP-based website, migrating from WordPress to another host would have been a lot more difficult. First, you had to back up everything, then replicate data on the new server, and finally configure DNS. With WordPress, you won’t have to do any such thing.
You can simply create an export file using the WordPress > Tools > Export option.
Move this file to the new WordPress installation and that is it. If you want to add images and videos, simply copy them from the wp_content folder to the new wp_content folder instance. That is it. You have successfully migrated your WordPress website. Also, see best tools for WordPress Developers.
- Supports multisite and multilingual functionality
WordPress has the unique capability to support more than one site at a time. It can basically manage multiple sites simultaneously. Magical, isn’t it? Businesses need to install WordPress only once and then they can handle complex requirements through this installation single-handedly. This feature helps in saving time as well as resources. You can even add plugins that ensure multilingual functionality so that all the content on your site can easily be translated.
8 Best WordPress Marketing Plugins for Digital Marketing
If you run a WordPress site, you know how important it is to find the right plugin at the right time. There are thousands of plugins on the WordPress plugin repository. To make your life easier, we have listed the top 8 plugins that you can use for marketing and sales of your business.
- Yoast SEO
This is the one of the best WordPress plugins for SEO optimisation. If your goal is to rank your website for required keywords, it’s the must-have plugin. There are a few other alternatives like All In One SEO, Rank Math and so on but we recommend Yoast for ease of use and effectiveness. It is perfect for those who are new to SEO and would want to optimize their WordPress websites.
Yoast helps website and store owners add relevant keywords, Keyword intent & LSI keywords, and make sure that their site pages have the right density if meta title and description content are available. Yoast is also a great plugin for people who don’t have time to find keyword density through any other medium. With Yoast, they can easily do on-page SEO of their websites with minimum effort.
- Gravity Forms
If you run a website purely to acquire clients, you need lead generation forms. Gravity Forms is a simple and intuitive website form built for WordPress. Though it is a premium plugin and you need to pay an annual fee to use it, we recommend this to get peace of mind to look after your expensive leads.
Gravity forms works with Hubspot, Zapier and other CRM tools. It also supports functionalities and addons like PayPal, Slack, Stripe, and other payment channels. So, even if you are running an eCommerce store, you can directly add Gravity forms plugin to your website, web app.
The best part about the Gravity forms plugin is that it is available for only $59 for a single website. In a single license, you technically get all the features that a person would be looking for generating leads from their website. The form also supports uploading files and other assets within forms. So, it can be used by a wide range of websites across industries.
Of course, there are limitations of a single license. So, you can test it on a single eCommerce store or website and then move to the other paid versions when your limits exceed.
- Elementor Builder
Page builders are not directly part of the Digital marketing of a website but they play a crucial role in site management. That is why Elementor & Beaver Builder plugins are part of our list. Both of these plugins offer a lot of value to users.
With the Elementor WordPress plugin, website owners can easily create a quality website design, improve the way they design websites and see in real-time how their website looks. They can add as many customizations as they want and hire others to do it for them. With the Elementor website plugin, sites become stunning and professional.
Elementor is compatible with over 250 themes. Users can get even more advanced features when they use Elementor Pro with these themes. Similarly, Beaver Builder is also another lightweight plugin that can help you scale your marketing efforts. It is a great page building tool and makes it easier for people to scale their website as and when they want with the help of this tool.
- Google Analytics & HotJar
Tracking your website is only possible when you have a tracking code and tracking software available. You can either use Google analytics or Adobe analytics to track your website data. There are many other tracking options like MixPanel and MonsterInsights that you can use as well. All of this tracking software have one thing in common, i.e. they help websites and store owners track the visitors they get and the locations they get them from.
Similarly, software like HotJar and other heat maps and user behaviour software help website and store owners find out the patterns of how visitors find their website and what elements they click on. This way website owners can optimise their websites and improve the click-through rate.
If you want to get a detailed view of your website traffic integrating with your existing Google Analytics within your WordPress dashboard, this is a great plugin.
JetPack is a backup, security, and website speed-boosting plugin provided by the WordPress company, Automattic. It offers many other integrations and features that can be really helpful to a digital marketing manager.
If you use Mailchimp for your email marketing, Mailchimp offers direct integration with your WordPress website. It helps you to automate your email subscription, lead forms and so on. Users need a form, a checkout page, or a lead generation CTA on their website. This is only possible when they have a funnel available.
For WordPress users specifically, Mailchimp also offers a free add-on plugin. It offers assets that can be used on the website in the shape of forms, pop-ups, sticky bars, and a lot more.
CTAs can help website store owners collect more leads by placing lead magnets on various pages of the site. We have discussed Mailchimp campaigns but there are many other lead magnet forms that site owners can use. WordPress offers integration with most of them and you can easily add them to your website.
- Cache Plugins
Last but not the least, cache plugins are of utmost importance to you because they help improve website speed and score perfectly on Google Page Speed test. Many cache plugins are available in the market including WP Rocket, W3 Total Cache, WP Super Cache, and Nitropack. If you are looking for a great plugin that can instantly increase your website performance then we would recommend having a decent cache plugin.
They help you automatically increase site performance and decreases page load time. There are many other cache plugins that you can use from but we would recommend using this one.
That’s all you need to know about WordPress marketing plugins. You can easily install all of them on your website because they are completely free to use and they deliver great insights that can help you double your business gains.
If you are looking for someone to install these marketing plugins on your website and add relevant integrations, then you can get in touch with our WordPress management experts.
We can help you manage your WordPress site, add customisations to the website, and improve the overall user journey.
Benefits of WordPress in Digital Marketing
Digital marketing focuses on the targeted, measurable and interactive marketing of products along with services by the use of digital technologies to reach as well as convert leads into the consumer.
The key purpose of digital marketing is to endorse brands, create preferences and boost sales via different types of digital marketing practices.
By the year 2023, digital marketing plans of all businesses require a Content management system (CMS) that is simple to operate and will not bog down objectives for marketing and content.
Here are a few reasons:
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While the cost of hiring website developers is quite high, WordPress consists of different types of plugins obtainable counting an IMIS plugin which helps to manage most of the connection requirements. Through these WordPress plugins, you can manage your associate, provide payments and schedule various events and much more. This benefits all the businesses that are willing to create a community of brand evangelists.
As these plugins provide applicable strategies for digital marketing, the business can effortlessly switch their website into community portals which benefit clients, and members to get information without difficulty.
With the different strategies as well as functionality mentioned, your web presence has become a powerful network community of members, clients or targeted audiences. At the present, you consist of strength to develop a digital marketing hub from which social channels can be generated. The hub is developed when your network community starts to talk about as well as share your events, content and other products as well as services presently within your websites.
One of the verified digital marketing strategy Content marketing drives search engine visibility with the use of targeted keywords as well as phrases within the content. Many businesses create content that is useful to their audiences and utilise their website along with social channels for sharing and promoting that content. WordPress refers to an ideal CMS for content marketing as it was developed and has been refined over the years to make it one of the easiest utilities for creating and editing the content of websites.
Search Engine Optimisation (SEO)
SEO includes the procedure of optimising the website along with the links based on definite keywords as well as phrases to make it visible on the page of the search engine. By the use of WordPress, you can significantly get better your SEO in the following ways:
- You can simply test the strength of SEO within a page or customise the page title and Meta description with the use of various WordPress plugins.
- WordPress eradicates the blockage of contents which means contents get updated frequently, which directly improves rankings within the page of the search engine.
- WordPress offers you to expand the pool of content editors which can be utilised in a proper way to improve the SEO of the website.
WordPress SEO is one of the popular things in 2023. The main reason WordPress got popularity among marketers and business owners is because of its SEO friendliness as well. So, if you are looking for a CMS that is fully SEO friendly and can help you quickly rank your money keywords online, we would highly recommend using WordPress.
And if you are stuck or need help with the Search Engine Optimisation for your WordPress website, please feel free to reach out to us, WordPress SEO experts in Sydney.
There is no good strategy if you do not have measurable data for backup. WordPress has various choices available to report, including the built-in default measurement tools.
Here, Google Analytics is another reporting service that is perfect for WordPress integration. This is essential as you can manage your website to draw the attention of maximum users. The things that you have to focus on are the number of visitors who visit your website and the time they spend on your site.
A responsive website is essential and is preferred by the search engine Google as well. Due to the increase in handheld devices, people are likely to view your website through mobile devices.
So, the digital marketing benefits are here. Better pick up a theme that is simple and easy to use. You can get a website that is completely responsive and ready for business which only WordPress can offer.
Unlimited Plugins and Features
Look for the right plugin to improve website functionality and lead generation.
All WordPress users are aware of the complete power of the Content management system which cannot be complete without proper plugins and extensions. Yet, thousands of plugs there are no longer supported or become obsolete. Optimising the plugin library can be experimented with and researched. So better research more and look for a suitable plugin to enhance website functionalities along with lead generation.
There are many WordPress marketing plugins and WordPress marketing Themes that you can utilise to make your life easier. For example, Elementor, AB Press Optimiser, and WordPress SEO Yoast have been very popular among WordPress Digital Marketing tools.
WordPress has been most popular for its SEO friendliness. The way CMS has been designed is to make content publishing structural and easier for marketers. If your primary goal is to get traffic, leads and ultimately sales from the Search Engine channels like Google, Bing, and DuckDuckGo, WordPress is the best CMS to build your website with.
It’s very simple to build an SEO-friendly website on WordPress. You just need to find the right theme and web hosting provider to set up for you. On the other hand, if you don’t want to build it yourself or want to make it bespoke, you can certainly hire a local WordPress development agency like us to build it for you.
When considering a dev agency or a freelance WordPress developer, you need to find a partner who specialises SEO friendly, custom-designed WordPress sites to meet your business objectives.
I hope this article provided you with proper information about WordPress and its benefits in Digital marketing. You can benefit your websites by the use of WordPress and its digital marketing strategies. These benefits can be utilised in the WordPress website to get the most out of it.
Updated on: 21 August 2022 |