Website Redesign Services
Slow pages, a dated look and visitors who leave before they enquire. WP Creative redesigns websites that are easier to use and built to convert.
- Rankings and traffic protected
- Fast, mobile-responsive design
- Planned around your campaigns
Book a Free Strategy Session 🡪
100+ 5 Star Reviews
Website Redesign Trusted by 1,200+ Brands
Website Redesign Problems We Solve
Dated and Off-Brand
An ageing look, crowded layouts and a brand that has moved on. Prospects judge the business by a site that no longer fits it.
Visitors Who Never Enquire
Weak messaging, buried calls to action and missing proof. Traffic arrives, but the enquiries your campaigns paid for never come.
Journeys That Break
Menus nobody can follow and forms that ask too much. Visitors give up halfway, and you never find out why they left.
Slow and Fragile on Mobile
Slow loads, weak Core Web Vitals and pages that strain under traffic spikes. Mobile visitors leave before the page settles.
Every Edit Is a Ticket
Costly page edits and slow campaign launches. Your team owns the website but waits on a developer for every small change.
Rankings You Can't Lose
The site needs modernising, but it ranks. One careless redesign could undo years of search traffic and the leads it brings.
Stuck on Wix or an Old CMS
Your platform cannot keep up with what marketing needs, and moving feels risky for your content, features and rankings.
Broken Forms and Backends
Failing forms, plugin conflicts, security gaps and downtime. Every fix seems to break something else, and leads go missing.
Orders That Don't Flow
Clunky carts, checkouts and purchase orders, and sales tools that don’t connect. Orders stall and your team re-keys the rest.
Website Redesign Success Stories
Same businesses, better websites. These are the results after WP Creative redesigned them.
Our Website Redesign Services
Full Visual Redesign
Every page redesigned in Figma from your brand guidelines and to WCAG 2.2 AA, so the site looks current and works for everyone.
User Experience Upgrades
Navigation, page structure and forms rebuilt around each audience, so visitors find what they came for in fewer clicks.
Conversion Improvements
Messaging, calls to action and proof moved to where visitors decide, so more of your existing traffic turns into enquiries.
Mobile-Optimised Design
Layouts, menus and forms designed for phones and tablets, so mobile visitors can browse and enquire without pinching or zooming.
Speed and Core Web Vitals
Heavy images, unused plugins and bloated code removed, so pages load fast and Core Web Vitals improve on mobile and desktop.
Reusable Page Templates
Flexible blocks built into the WordPress editor, so your team can launch campaign pages without waiting on a developer ticket.
SEO Protected and Improved
Rankings recorded, technical SEO fixed and pages structured for Google and AI search, so the new site keeps and grows its traffic.
Secure, Stable Backend
Plugin conflicts cleared, forms tested and security checks on every change, so the site stops breaking and leads stop going missing.
eCommerce Store Upgrades
Product pages, cart and checkout redesigned and connected to your CRM and invoicing tools, so orders flow from browse to payment.
How a WP Creative Website Redesign Compares
Not every website needs to be torn down. WP Creative recommends the approach that protects your campaigns and your rankings, and tells you why.
Here's how we compare
Template Refresh
Typical Rebuild
Redesign based on your data
Search rankings protected
Page load speed improved
Built to WCAG 2.2 AA
Clean, secure backend
Site and campaigns stay live
Launch date agreed upfront
Support after launch, no lock-in
“We've worked with a lot of agencies over the years, and I can confidently say that WP Creative are hands down the best development agency we've worked for.”
Scott Roberts
Creative Director, Studio Helm
"I’d recommend WPC in a heartbeat! Excellent project managers with the skills and mindset to listen and resolve issues efficiently."
Minsha Mueen
Digital Marketing Manager, Flare
“They helped us redesign our website and have introduced a number of features as part of that website, which have really made us reach the goals.”
Joydeep Hor
Founder & Managing Principal, People + Culture Strategies
“With their help, our two large, content-heavy news websites now rank as A's on GT metrics with greatly increased speeds.”
Mark Brown
Founder, Engage Media
Why Brands Redesign With WP Creative
Handing over your website is a big call. Here is why Australian brands trust us with their rankings, leads and launch dates.
Award-Winning Team
15+ industry awards, including the Web Excellence Award 2025, for websites that perform, not just look good.
Proven Since 2016
10+ years in business and trusted by 1,200+ brands, so we know where redesigns usually go wrong and how to avoid it.
Honest Advice
If a full rebuild is not needed, we say so and redesign your priority pages first, even if the project gets smaller.
Fully In-House
Delivered by WP Creative's full-time in-house team across Sydney and Kathmandu. No freelancers.
Senior-Led QA
Senior people lead every project. QA signs off each page against the approved design before launch.
Brand Rules Kept
Your brand guidelines are followed on every page and component, so what you approve is what goes live.
1-Hour Response
WP Creative responds to P1 incidents within 1 hour and resolves them within 4 hours, between 8am and 8pm, on every plan.
Month-to-Month After
Stay because it works. Ongoing support after launch is month-to-month. No lock-in. 30 days' notice.
Website Redesign for Speed and Core Web Vitals
You are paying for ad clicks that land on a page still loading. Campaigns wait because the site cannot take one more plugin. And when a launch finally sends a rush of visitors, the site slows down or falls over on the day it matters most.
A redesign is the moment to fix the cause, not patch it again. We agree a speed target in your proposal before design starts, and build to it. Campaign pages are built to load fast on a phone, because that is where most ad clicks land. Before a big launch, we prepare the site for the traffic you are expecting.
The result is a website you can send paid traffic to without worrying where it lands.
Top notch redesign and implementation
Book a Free Strategy Session
Top notch redesign and implementation of our company website. Great to work with and smooth professional process.
Audit and Discovery
We audit your current site, record its structure, key pages, rankings, speed and enquiries, and flag content that needs work. A discovery session with your team covers goals, audiences and what is not working.
Plan the Redesign
We recommend what to keep, fix and rebuild, then map the new sitemap, page templates and any URL changes. You get a speed target and a launch date, and approve the plan once.
Design From Your Brand
Wireframes set out each page, then we design the key templates from your brand guidelines in Figma. You click through a prototype, approve the direction and we refine the detail.
Build While You Stay Live
We build on a staging copy while your site keeps running, carry your content across, connect forms, checkout and integrations, and test every page on every device.
Launch
We switch over at a time that suits your campaigns, check key pages and tracking live, and train your team. Rankings, speed and enquiries are reported against the baseline.
Website Redesign Without Losing Your Rankings
Your search traffic took years to build and is likely one of your main lead-generation channels. That is what makes a redesign feel risky. If rankings fall after launch, the drop lands on your desk, and leadership wants to know why.
We protect your rankings from day one. Before any design work starts, we record your site structure and every key page, with the keywords it targets, where it ranks and the traffic it brings in. Nothing major changes to your URLs, content or headings without your sign-off.
After launch, we track your rankings against that starting point. You can show leadership the numbers held, and if anything dips, you hear it from us first, with the fix already underway.
Choose Your Website Plan
Care Plan
Your website stays stable, secure, fast, tracked and continuously improved.
- From 20 development hours per month
- Monthly core, theme & plugin updates
- Security checks, malware prevention & spam clean-up
- Scheduled backups (off-site)
- Uptime and server health monitoring
- Staging environment + manual QA testing
- Priority bug fixes & site improvements
- WPO Platform monitoring, included
- 1-hour emergency response SLA (P1, 8am–8pm)
- Phone & email support
- Emergency support when needed
- Monthly maintenance report
- Dedicated monthly development and improvements (beyond core maintenance)
Scale Plan
Your website becomes the growth engine your marketing team can finally rely on.
- Everything in the Care Plan,
plus the growth engine - From 40 development hours per month
- Dedicated delivery pod: PM, developer, QA, UX/UI
- Kickoff, monthly sprint planning, weekly delivery cadence
- Signed-off 90-day roadmap
- Speed and Core Web Vitals optimisation
- Advanced tracking: GA4, GTM, pixels, events, attribution hygiene
- Behaviour insights: heatmaps, session recordings, Microsoft Clarity
- Landing page optimisation & UX optimisation
- CRO: conversion leaks, trust, CTAs, funnel friction
- Technical SEO, AEO and AI search visibility
- Direct collaboration with your marketing agency
- Quarterly Business Review with a commercial strategist
- Monthly performance scorecard: 5 to 6 agreed metrics
Enterprise Plan
One accountable team running every website, with the reporting your executives need.
- Everything in the Scale Plan, plus enterprise-grade depth and access
- From 80 development hours per month
- One accountable team across every website
- Named Account Director (relationship & strategy ownership)
- Weekly delivery cadence and WIP meeting
- Board-ready monthly reporting: progress, risk, next steps
- 12-month roadmap governance, reviewed quarterly
- Release governance and change control
- Custom integrations and backend development
- ERP, CRM and third-party system support
- Vendor risk assessments completed on your behalf
- ISO 27001 and SOC 2 readiness support
- Direct access to developers, fewer layers
When It’s Time for a Website Redesign
Your Brand Has Changed
A rebrand, a merger or new positioning. The website is the first place customers notice when the brand and the site don’t match.
A Launch Is on the Way
A new product, service or campaign is coming. Launching it on a site built for the old business slows the whole push down.
Outgrowing Your Agency
One agency for ads, SEO and web made sense early on. Now the website needs a specialist team, not whatever attention is left over.
Your Provider Has Moved On
A developer left, an agency stopped responding or nobody has the logins. A redesign is the cleanest way to take back control.
New Rules to Meet
Accessibility, privacy or advertising rules in your industry have changed, and the current site was never built to meet them.
The Business Has Grown
New divisions, audiences or locations now share a site built for a smaller business, and each of them needs its own clear path.
Get in touch today
Plan Your Website Redesign
A free, no-obligation session to find where your website is losing leads and what a redesign should fix first.
How it works:
- Tell us about your website and what is holding it back.
- Talk it through with a senior Marketech™.
- Get a clear plan for what to keep, fix and rebuild.
Your Website Redesign Questions
Straight answers on cost, timing, rankings and content.
It depends on the size of your site, how much needs to change and what it connects to, such as forms, a CRM or an online store. A refresh of key pages costs less than a full redesign with new templates and integrations, and a phased redesign spreads the cost across stages. WP Creative quotes every redesign at a fixed price after discovery, so there are no surprises later. Book a free strategy session for a quote based on your site.
A full redesign usually takes 6 to 12 weeks from kick-off to switch-over, depending on size and integrations. Phased redesigns release priority pages in stages, so improvements go live before the whole site is finished.
Not if the redesign is planned for search. WP Creative records a Search Console baseline, keeps the content and links your top pages rely on, and redirects any URL that changes. Rankings can move for a few weeks after any launch, so we monitor closely and act fast.
No. Your current site stays live while we build and test the new one on a staging copy. Switch-over is planned for a quiet time that suits your campaigns, so enquiries and orders keep coming in throughout.
Yes. Speed is planned into the redesign, not fixed afterwards. For eligible custom WordPress builds, WP Creative guarantees the PageSpeed Insights target set out in your proposal. The target, device type, test pages, hosting assumptions and third-party script exclusions are agreed before development starts.
You see the direction before anything is built. We design from your brand guidelines and share a clickable Figma prototype of the key pages, so feedback comes early, when changes are quick. Revision rounds are agreed in your proposal, and the build starts only once the design is approved.
No. Your existing pages, posts and media are carried across to the new design. Your team supplies any new copy, and we restructure pages so the content you already have works harder.
WordPress is our core platform and most redesigns land on it, including sites moving from Wix, Squarespace or an older CMS, with content, features and URLs carried across. WP Creative also delivers dedicated Shopify and Webflow projects when that platform is the better fit for the client’s commerce, content and operational needs.
AI tools can generate a new look in minutes, but they cannot read your analytics, protect your rankings or know your buyers. At WP Creative, AI speeds up exploration and build work, while senior designers and developers make every decision. See how our AI web design and development works.
We track rankings, speed and enquiries against the baseline. The WPO Platform™ watches uptime, security, page speed and tracking health around the clock, and flags problems early, ranked by impact. Our WordPress maintenance and support services then cover new pages, fixes and conversion improvements as your needs change. Ongoing support is month-to-month. No lock-in. 30 days’ notice.
You do. The Figma files and complete code are handed over at launch, and your logins, domain and analytics are set up in your name, recovered from your previous provider if needed. If you stay with us for support, it is month-to-month, so you stay because it works, not because you are locked in.
It depends on what sits underneath. If the site converts well but looks dated, a phased refresh of key pages may be enough. If the platform and structure are sound, a redesign keeps what already works, including your rankings. If the site is slow, fragile or hard to change at its core, a rebuild is the better long-term choice. A free WordPress audit shows which one you need.
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