Website Performance
Your client measures you on a number decided after the click
Written for agency owners and leaders. Last updated 12 October 2026. The short version 494 agency owners, leaders and staff were asked which metric th...
Read MoreOctober 13 2026
$18.4 billion in digital ads. And nobody is accountable for what happens after the click.
Nirmal Gyanwali, founder and CEO of WP Creative In March, IAB Australia confirmed what most marketers already felt: digital ad spend hit $18.4 billion...
Read MoreApril 10 2026
The most expensive click in Australia is the one that lands on a bad website
Nirmal Gyanwali, founder and CEO of WP Creative Australian marketers are spending record amounts to acquire clicks that are getting scarcer and more e...
Read MoreApril 9 2026
AI Didn’t Kill The Website. It Made It The Only Thing That Matters.
Nirmal Gyanwali, founder and CEO of WP Creative, argues that while marketers panic about losing clicks to AI search, the real crisis is what happens w...
Read MoreApril 8 2026
