10 Reasons WordPress is the Best Choice for Marketing Teams in 2024
Table of Contents
- 1. There is no licensing Fee (It’s open source)
- 2. Most SEO-Friendly Website Development Platform
- 3. Plugins that Offer Every Functionality
- 4. Page Builders to Make Site Development Simple
- 5. Simplified Ecommerce with WooCommerce Integration
- 6. Unlimited Website Design Options
- 7. Most Secure Website Development Platform
- 8. Mobile Friendly & Highly Responsive
- 9. Fast & Scalable
- 10. Supports Multilingual Options
- 11. No Coding Required
- Bonus Tips: Not Limited to a Single Hosting Solution
- In summary:
- How WP Creative Can Help Australian Businesses with Website Development?
I’ve been building websites for over a dozen years, starting with Joomla, Drupal, and Laravel for custom sites.
Website building and managing processes were very tedious and complex in the past. I noticed that many small and medium businesses were investing more time and money in managing their websites than in running their businesses.
When WordPress emerged, it changed the game.
Businesses began migrating because WordPress offered everything in one package—plugins for functionality and custom templates for design, simplifying the entire process.
In this post, I’ll outline why WordPress is not just a top choice for website development, but also one of the best platforms for marketing teams.
With its user-friendly interface, SEO tools, and integration capabilities, WordPress simplifies digital marketing solutions and empowers marketers to efficiently manage and optimise their campaigns.
Let’s get started!
1. There is no licensing Fee (It’s open source)
For businesses, data security and control are crucial. Many development platforms are proprietary, meaning your data is tied to their system and you’re bound by their rules. Migrating to a new platform can be a real hassle, and you often have to pay licensing fees just to keep things running.
Marketing managers, in particular, prefer to have complete autonomy over their websites, which isn’t always possible with other platforms. But with WordPress, you get the open-source functionality that gives you full control. It allows you to easily manage and add new features as needed, without worrying about licensing fees or being locked into a specific system.
Read More: How to Choose the Best WordPress Hosting Solution in 2024?
2. Most SEO-Friendly Website Development Platform
Another key reason marketers should choose WordPress is its unbeatable SEO capabilities. No other web development platform out there compares to WordPress when it comes to on-page SEO tools.
With WordPress, you get built-in SEO functionality thanks to the Gutenberg WYSIWYG editor. Plus, you can easily add SEO plugins like Rank Math, All in One SEO, and Yoast to further boost your SEO efforts.
WordPress also lets you create custom sitemaps, which help improve how your site is indexed by search engines. And it supports schema markup plugins that enhance your search rankings—features not available with all development tools.
For digital marketers, having solid SEO functionality is essential. With WordPress, you get everything you need to optimise your site and improve its visibility in search results.
3. Plugins that Offer Every Functionality
What sets WordPress apart from other web development platforms is the sheer number of plugins it offers. The beauty of using WordPress is its extensive plugin library, which provides thousands of free plugins.
Marketers can leverage these plugins to add virtually any functionality they need—big or small—without having to bring in external help. For example, page builders let you drag and drop elements to create any type of page layout effortlessly.
In short, WordPress gives you the flexibility to customise and enhance your site with ease, thanks to its robust selection of plugins.
4. Page Builders to Make Site Development Simple
WordPress gives users the power to create and style their website pages exactly how they want. With page builders like Elementor, Beaver Builder, and others, you can design pages with a high level of customisation and flexibility.
This kind of extensive customisation is something you only get with WordPress. While platforms like Webflow, Framer, and Wix do offer page-building functionality, they come with limitations. WordPress stands out because it offers a broader range of features and freedom in page design, making site development straightforward and tailored to your needs.
Read More: Wix vs WordPress for Australian Marketers: Choosing the Best Web Development Platform
5. Simplified Ecommerce with WooCommerce Integration
What if you want to create an ecommerce store on your website? On average, an ecommerce development platform like Shopify, Wix, and BigCommerce cost $200 to $300 per month just for hosting the ecommerce store.
However, WordPress has WooCommerce freely integrated. Anyone wishing to create an ecommerce store on their WordPress website will only have to install WooCommerce plugin on their WordPress website and it will turn into a full-fledged ecommerce store.
6. Unlimited Website Design Options
One of the main benefits of using WordPress is because it offers an unlimited number of website themes to its users. These themes are not only freely available but users can use them as a base layer to create their own custom designs.
Whether you are looking to create a blog, ecommerce website, or a SaaS platform, you can use these themes to do that.
7. Most Secure Website Development Platform
WordPress has been ranked as one of the most secure website development platforms in the market.
It has an active development team working on the platform regularly that provides patches and updates for everything on the platform.
Apart from that WordPress features additional security measures through the help of plugins that ensure that everything is completely secure on the platform.
Read More: Why Your WordPress Website Can Get Hacked!
8. Mobile Friendly & Highly Responsive
We understand that responsiveness is of utmost priority when it comes to website design. Today, 70% of the traffic an average search query receives is through mobile phones.
That’s why it is important that the platform you use is responsive.
The best thing about WordPress.org is that all themes available on the platform are highly responsive and mobile friendly. And, WordPress has more than 13,000 themes available in its theme library.
9. Fast & Scalable
Some of the fastest websites available on the internet are based on WordPress.
A few reasons that make WordPress a lot faster than all other competitors is because it uses lightweight code for the backend.
Moreover, most WordPress themes are built in a way that they are fast and easy to manage.
When it comes to scalability on the platform, WordPress can manage 1 million products easily. This has even been proven by individuals and companies during their experiments. To be honest, you can store an unlimited number of products on WordPress without breaking it.
10. Supports Multilingual Options
A common limitation found across most of the website development platforms is their inconsistent support for multilingual content, especially when compared to their robust support for English.
However, that is not the case with WordPress as it offers built-in multilingual features for users through the help of Gutenberg WYSIWYG editor.
11. No Coding Required
What makes WordPress stand out the most among Australian businesses is its ability to create websites with a completely no-code, drag-and-drop website builder.
Due to this functionality, any user with limited or zero technical knowledge can also create WordPress websites with ease.
Moreover, users can also add complex functionalities like forms, banner folds, hello bars, pop-ups, image resizing tools or anything else to their website with the help of plugins without any code.
Bonus Tips: Not Limited to a Single Hosting Solution
Last but never the least, WordPress.org makes it easy for website admins to create their WordPress websites on any hosting solution they want.
This is completely opposite to Webflow, Weebly, Wix, and other development platforms that are hosting dependent.
Why is this a BIG benefit for WordPress? Because this allows WordPress users to manage their website in a way they want. For example, Webflow only uses Amazon CDN and users cannot move to any other cache or CDN even if they wanted.
With WordPress, they can do it as many times as they want.
In summary:
WordPress stands out as a top choice for Australian businesses in 2024 for a variety of compelling reasons. It is entirely free. It also offers unmatched flexibility, from SEO optimisation and e-commerce integration to unlimited design options and built-in multilingual support.
It doesn’t require technical knowledge for management, making it accessible for users of all backgrounds.
Moreover, its extensive plugin library and fast, scalable performance caters to both simple and complex website needs.
Finally, WordPress’s ability to function across various hosting solutions provides businesses with unparalleled control and adaptability.
For Australian marketers and business owners looking to create a dynamic, secure, and highly customisable website, WordPress remains the premier choice, delivering both value and versatility.
How WP Creative Can Help Australian Businesses with Website Development?
At WP Creative, we specialise in transforming online visions into reality with expertly crafted WordPress websites. With over 12 years of experience in creating bespoke WordPress solutions for Australian businesses, we understand the unique needs and challenges faced by local marketers and entrepreneurs – making us a great fit for anyone that is looking to elevate their business.
